USA Network says it got 1 million views from a two-week campaign last month that rewarded social gamers on Facebook if they watched a promotional video for its Graceland show.
At the end of the video, viewers were introduced to an interactive/virtual Graceland house and could click to learn about the show's cast and watch longer-form YouTube vids. In exchange for watching the commercial, they received virtual items like extra game time or better statuses across some 30 different Facebook-based games.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in