Octoly wants to give YouTube marketers a holistic look into their brands' owned, earned and paid media reach on the video site. Interestingly, one of the companies signed up to employ the Paris-based tech vendor's products, dubbed Suite360 and ContextID, is Parrot, a maker of consumer drones.
Hey, think about how GoPro has been dominating YouTube and social video marketing with its often high-flying spots. Parrot's probably wise to up its video analytics game as drones could go mainstream.
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