Brides To Launch YouTube Competition Series
Couples will vie for crowdsourced wedding
Condé Nast’s Brides is jumping on the digital video trend for its Brides Live Wedding, where readers can plan a couple’s wedding via social media by voting on everything from the dress to the flowers. The program, in its second year, includes a weekly episodic series on YouTube.
In the series, which begins in mid-March, three couples will compete to win a crowdsourced wedding that will be livestreamed on Brides.com, Facebook and YouTube. Every aspect of the wedding will have a sponsor, from the registry (Target) to hair and beauty (Neutrogena) and wedding bands (Simon G.).
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