Axe's Make Love, Not War Scores in Social Media

Few Olympic sponsors resonating on YouTube yet

Axe is know for its racier fare. But its latest ad, the sly/sweet Make Love, Not War seems to have pleasantly surprised many YouTube viewers last week, as it generated 2.3 million views.

Interestingly, while other clips generated more views (such as this Asus spot) Axe took the top spot on the VideoWatch/VidIQ brand chart, primarily due to its social media success. Make Love garnered more than 13,000 Facebook likes, 4,000-plus tweets and nearly 7,000 Facebook comments.

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