AOL Taps ESPN for Sports Video Content
Broadcaster's news, highlights and SportsCenter clips to run on AOL sites
SportsCenter is coming to AOL—in a way.
AOL inked a deal with ESPN that allows the online portal to distribute the sports broadcaster's highlights and other video content—including SportsCenter clips—on its network of sites. It will be a much-needed boost to AOL's sports section, which relies entirely on a Sporting News partnership, content from The Huffington Post and links to other sports sites around the Web. ESPN, for its part, gets to tap into the reach of AOL's online audience.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in