5-Hour Energy Blitzes Web With Help From Bo Jackson | Adweek 5-Hour Energy Blitzes Web With Help From Bo Jackson | Adweek
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5-Hour Energy Blitzes Web With Help From Bo Jackson He knows branded entertainment

The former two-star athlete, Bo Jackson.

Ever get that 2:30 feeling? That lull after lunch? 5-Hour Energy says it's better than coffee at fighting that funk. And former two-star athlete and "business owner" Bo Jackson uses it. That's enough for the brand to take up three slots of VideoWatch and VidIQ's ranking of branded Web videos on YouTube this week (though strangely, while 5-Hour knows how to generate views, it seems to not know social so well, according to the data).

Other standouts this week are a sexy Xbox infomercial and the funny Geico hump day ad. Enjoy:

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About VideoWatch

In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

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