5-Hour Energy Blitzes Web With Help From Bo Jackson

He knows branded entertainment

Ever get that 2:30 feeling? That lull after lunch? 5-Hour Energy says it's better than coffee at fighting that funk. And former two-star athlete and "business owner" Bo Jackson uses it. That's enough for the brand to take up three slots of VideoWatch and VidIQ's ranking of branded Web videos on YouTube this week (though strangely, while 5-Hour knows how to generate views, it seems to not know social so well, according to the data).

Other standouts this week are a sexy Xbox infomercial and the funny Geico hump day ad.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in