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Kids Don't Understand Old Computers in Fine Bros. Viral Video 'It looks very hipster'

Do you remember your first computer? Those clunky, dust bunny-attracting devices used to be the coolest device you could put your grubby little fingers on, but now they just seem to frustrate today's kids.

Fine Brothers Entertainment introduced some children to a 1970's era Apple computer, which also doubled up as a campaign for AMC’s new series Halt and Catch Fire. The participants struggled with turning the computer on—remember you had to poke the monitor, flip switch at the back and then tap on the reboot button to get the noises flowing—but simply couldn't wrap their heads around the device failing to understand requests for games, the Internet and Google and returning a syntax error instead. 

"This computer is an error," grunted one frustrated boy.

Coming in second place was Smosh's Real Watch Dog Hacks with Rob Dydrek, a branded content for Ubisoft's newest video game Watch Dogs. The comedy duo teamed up with the MTV host to run away from fictional bad guys trying to steal a futuristic mobile phone that lets the user hack the world around them.

Check out the top 10 web series of the week, courtesy of VidIQ:

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Web Series Videos on YouTube every week. The chart tracks more than just pure views; VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources, in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.

June 4, 2014, 6:44 PM EDT

Clever Girls Collective, KidzVuz Create Family Friendly Online Network Kids review the darndest things

Getty Images

To help brands find online video content that even Mom and Dad will approve of, social media agency Clever Girls Collective and online network KidzVuz are working together to highlight youth influencers.

Currently, families can sign up their children to review products on KidzVuz through the Star Reviewer program. The entire process is not compensated, but the child does receive the product for free. Through the new partnership, the best branded content will be touted through Clever Girls Collective's extensive social media reach.

"We're the first agency solution selling this arm of the market that can offer this kind of 360-degree total video content solution to our clients," said Stefania Pomponi, president of Clever Girls Collective.

KidzVuz holds a unique position in the market because it's made up of online video reviews created by children themselves, all of which are vetted and COPPA (Children’s Online Privacy Protection)-compliant. The network is very tween focused, with the majority of members between 9 and 12.

"It's really a kid-generated space that's super safe. It's really a place for kids to share what they are excited about," added Rebecca Levey, co-founder KidzVuz.com.

Levey added that part of what makes the online video portal special is that the reviews are not poked and prodded out of the children but rather reflect what they naturally feel. "You can't fake authenticity," she pointed out.

For example, The Tony Awards partnered with the online network for Totally Tonys, a web destination that provided content made especially for kids. The campaign included a young reporter interviewing stars on the red carpet and videos from Broadway families. The Broadway awards show will renew the program again this year. 

"I think it's very important to have material of the kids for the kids and by the kids," explained Jan Svendsen, director of marketing and business development for the Tony Awards. "We know from Broadway the number one marketing tool or marketing delivery method is through word of mouth, and it's personal recommendations.”

And, Clever Girls Collective knows how to get people to pay attention. The firm notably ran the social media campaign around Make-A-Wish's Batkid, a young boy named Miles who had a dream of becoming Batman. The non-profit organization turned San Francisco into Gotham City in order to bring his request to life. The social media agency drummed up attention and support for the cause, eventually getting 16,000 people to show up and cheer him on.

"Kids do listen to their peers about a lot of things, and we can certainly benefit from having them help spread the word about what we do," said Jen Wilson, who runs marketing and promotions for Make-A-Wish Foundation.

June 3, 2014, 12:49 PM EDT

Kargo, Moat Serve Mobile Video Metrics Will show how long ads play and whether they were viewable

Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics ito give brands and publishers further insight into who is viewing their spots and for how long.

"With premium brand experiences, we want to provide full transparency," Alexis Berger, Kargo’s vp of marketing and sales, said. "We want to provide our brands and publisher partners full visibility as to what they are buying and where their ads are running."

Marketers who use Kargo's services—which include publishers like Meredith, Hearst and Complex and brands like McDonald's, Johnson & Johnson and Target— will be able to see in-view time, in-view measurable impressions and other statistics.

They'll also be able to look at whether the ad was visible to the public at the start and at the end of the clip, an important metric as the industry moves towards viewability as a measure. In April, the Media Rating Council allowed digital ads to be sold according to whether or not they could be seen by the consumer. At least half of the display ad must be shown for at least one second to be counted, while video ads have to play for at least two seconds.

"Brands should be less concerned about video completions and more about if the ad was actually viewable and if it was audible," Berger explained.

The service will be rolled out today for select clients and then expanded to the entire base in the near future. 

June 2, 2014, 5:15 PM EDT

The Young Turks/AmEx Film Deal Makes Movie Watching 'Democratic' Financial company talks about distributing cinema online

Since director Davis Guggenheim's latest film Spent: Looking for Change revolves around Americans who are living outside the financial system, sponsor American Express believed that the best way to allow the public to view it was to put it out on the great equalizer: the Internet.

"We wanted to premiere Spent online instead of through a typical theatrical release because it's the most democratic way for people to view the movie," Leah Gerstner, AmEx vp of public affairs, told Adweek. "Technology is the hero for creating better options for the financially underserved, and we felt we should look to technology to distribute this film to a wide audience—through our partners like The Young Turks, who have a large, engaged audience and a reputation for honestly tackling issues that are often underreported, as well as through a broad social media campaign."

AmEx partnered with the biggest digital news org on YouTube, The Young Turks, to distribute the movie. While it marks the first foray into film distribution for TYT, the content fits directly with its audience of more than 38 million views a month, per the company. The Cenk Uygur-led organization is known for being outspoken about American economic issues, especially when they pertain to low-income and disadvantaged sectors, and saw the movie as a way to drive more awareness to the topic. 

"We are a content company, and whether it's a 140-second clip on the top news of the day or a 30-plus minute documentary, we are happy to curate and distribute that content if it is compelling and fits into our programming," said The Young Turks COO Steve Oh.

The film will debut on June 4 in Los Angeles. Then, it will stream for free on TYT's YouTube page, as well as SpentMovie.com and AmEx's YouTube page, where it will be hosted by TYT. Gerstner said digital distribution allows people to see the film instantly on their own schedules instead of having to go to a theater or wait for a film festival.

The financial organization has been heavily pushing its brand digitally, including its Unstaged concert series featuring Pharrell Williams. Gerstener added AmEx is also making a push to improve financial inclusion across the U.S. The company provides products like Bluebird, a checking account and debit card with a points system for bonuses, and prepaid card American Express Serve. In addition, AmEx also donates money to startups that provide solutions for financial inclusion.

"We hope Spent will bring awareness to this important issue and inspire new thinking, new ideas, as well as collaboration from the public and private sectors, nonprofits, startups, regulators and policymakers to work toward change," Gerstner added.

June 2, 2014, 2:35 PM EDT

Porn-Themed The Sex Factor Blows Broadcast for Digital When your cast is adult industry stars, it only makes sense to go online

From left, porn stars Remy LaCroix, Tori Black, Lexi Belle, Keiran Lee and Belle Knox | The Sex Factor

When the creators of The Sex Factor—a reality competition show that searches for America's next top porn stars—decided to go ahead with their idea, they didn't even consider going to networks like HBO, Cinemax or Playboy TV. When you want to sell sex these days, you have to go where the audience is—and that means going digital.

"The entire play is viral," The Sex Factor producer Jon (who asked his last name be withheld) told Adweek. "That means it's got to be open and free on the Web. It's the kind of thing we want people to watch and share."

The Sex Factor is similar to American Idol, but instead of singing for stardom, contestants will be clamoring for $1 million and the chance to film a sex scene with notorious Duke porn star Belle Knox. And, they'll be mentored by adult industry veterans Tori Black, Lexi Belle, Remy LaCroix and Keiran Lee, all of whom have huge online followings.

"I never put my phone down," LaCroix said. "I personally like to express myself through tweets and pictures. It gives an introspective into some of my life. I like to be an open book. They see you on camera. They see you do your work stuff, but they want to know what you do during your regular time."

The 25-year-old, who won the 2013 AVN Award (the Oscars for porn) for Best New Starlet, is especially excited to impart her knowledge to industry newbies. That includes teaching camera presence, tips on performance and knowing what makes a good scene.

"Having sex in your personal life is easy, and you don't have to know what it looks like as long as it feels good. When it's on camera, it's a different story," she said.

The digital explosion of porn has been good news for LaCroix, who started out working on Kink.com. While she said she still sells plenty of DVDs, she likes the idea that fans can screenshot their favorite moments and talk to her directly after watching her scenes. "It's a whole different outlet, sharing on the Internet," she said. "It's really good self-promotion. I don’t have a publicist or anything."

The plan doesn’t stop with streaming the show online, Jon pointed out. The Sex Factor will leverage the power of social media to interact with the audience. People interested in being on the show can apply (or nominate their friends) by tweeting @Thesxfactor with the hashtag #IWantToSeeYouInPorn. The formal audition process will be announced on Twitter in the upcoming weeks. During the show itself, fans will be able to vote online on everything from who wins the show to the contestants' porn names.

Jon says the strategy is already working, with the Web series sizzle reel picking up steam and people already tweeting their interest. It hopes to cast in August and is talking with online distribution platforms to air the show in the fall. The male and female winners will be announced at the AVN Awards in January 2015.

"We want to create the world’s most interactive pop culture adult brand," Jon explained.  

May 30, 2014, 1:25 PM EDT

Goku, Superman Face Off in Epic Rap Battle Series How many times will they rewrite the superhero's story?

YouTube publisher ERB is back with another showdown, and this time it's between one of DC Comics' leading superheroes and one of manga's famed protagonists.

Goku vs. Superman has got to be one of the nerdiest rap-offs ever created for the Epic Rap Battles of History series—and that's saying a lot considering other matchups have included Steve Jobs vs. Bill Gates as well as Master Chief (from Halo) vs. Leonidas (from 300). The Goku vs. Superman clip has been viewed more than 11.6 million times since it was uploaded May 19.

Andy Samberg’s comedy troupe The Lonely Island grabbed two spots on this week's top 10 list for heart-stopping track When Will the Bass Drop? (featuring Lil Jon) and anti-gentleman anthem Hugs (featuring Pharrell). The clips have been viewed 7 million and 1.7 million times respectively since they were uploaded May 17.

Check out the rest of this week’s top 10 videos, courtesy of VidIQ:

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ’s proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.

May 30, 2014, 6:01 AM EDT

Machinima, Honda Fit Team Up for Street Fighter Bonus Round Hadouken!

Machinima

For fans of video game Street Fighter, one of the most gleeful moments of gameplay is when you get to let loose with your character on a generic vehicle during one of the bonus rounds. With a clever wink, gaming-themed video portal Machinima and Honda Fit are weaving references to those moments into the narrative of Web series Street Fighter Assassin's Fist.

The additional sponsored content, which consists of two more stories and one behind-the-scenes video, supplements the main 13-episode story line. The first video, which was released today, features Chun-Li protecting a Honda Fit from the wrath of Zangief until a new challenger appears. 

Street Fighter Assassin’s Fist has been a huge hit for Machinima, with its episodes garnering 6.5 million views since they were uploaded on May 23.  But, what most people don't realize is the series originated from an online fan film called Street Fighter: Legacy, created by Joey Ansah (who directs the series and stars as Akuma). That video has been viewed a not-to-shabby 5.1 million times.

Watch the first episode below:

May 29, 2014, 5:01 PM EDT

LinkedIn Tells Member Stories in New Campaign Kids, one day you too can join the social network for professionals

Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation.

The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising officer Susan Feldman and NASA aerospace engineer Kiristina Rojdev. But, it also allows people to share their own personal stories, pushing the message that company is more than an online social network for professionals but a publishing platform to tout your accomplishments as well.

"Our member base has an amazing amount of professional knowledge," Sarah Acton, director of brand marketing at LinkedIn, said to Adweek. "As a professional, you have a very unique and sought after skill set, and you want to be publishing and sharing the work you’ve done."

The campaign will be spread on LinkedIn platforms and other publishing sites like BuzzFeed and YouTube. The network is also buying ads through the Sharethrough network.
 

May 29, 2014, 1:14 PM EDT

NationSwell Attempts to Do Good One Video at a Time Big Bets series looks at entrepreneurs positively impacting communities

Year Up's Gerald Chertavian

When Greg Behrman returned from his one-year military deployment in Afghanistan, he decided that he wanted to be a purveyor of social change. The former Goldman Sachs analyst decided to channel his energies into creating a video network and website that would turn clicktivism into actual progress.

NationSwell highlights people and groups that are making a positive impact in their communities through online documentaries and then links their stories to direct ways people can help the cause, whether through an online donation, sending a petition or spreading the message on social media. It also promotes offline activation via volunteer opportunities and organizational efforts. The site's tales have been published on partner networks like Huffington Post and People Magazine

Today, the media startup launched its first video series, Big Bets, which takes a look at eight entrepreneurs who run social nonprofits. The first episode profiles Gerald Chertavian and his organization Year Up, which is a group that enrolls inner city youth in a rigorous one-year training program. Skills they learn give them the opportunity to land internships or entry level positions with partner employers, which include Facebook, Bank of America and Twitter

Watch Big Bets: Gerald Chertavian below:

May 28, 2014, 12:17 PM EDT

How Devin SuperTramp Gets Brands to Pay Attention Tips on how to turn your hobby into a career

When Devin SuperTramp (real name Devin Graham) went to Brigham Young University to study film and advertising, he never imagined he would have the ability to control the content he would produce for brands. But after developing an online following for his adventure sports-centric videos and partnering with YouTube talent managment company Fullscreen, he's been able to shoot passion projects for companies like SpeedStickGear, Mountain Dew, Ford, Intel and Ubisoft.

"I think for most people you're a filmmaker or you're a businessman, and you're nothing in between," said Graham. "Advertising allows for me to get funding, and the ad world gets cooler videos."

Graham shared advice with Adweek on how to make it as an action video online publisher.



Start local
Getting noticed by brands doesn't involve spending out of pocket to shoot in far away locations. Graham started filming locally and traveled to Hawaii to do some videos for fun with his friends. The next thing he knew, he was being asked to go to Iceland to film a cellphone commercial.

"It's all about proving yourself and not about telling people to hire you," he explained. "I just go out there and make cool content. People see it and bring me on board."

Promote yourself consistently online
Part of being both a filmmaker and a businessman involves sharing your content, Graham pointed out. Constantly plugging yourself on social media outlets helps you grow a loyal fan base, which makes your product more appealing to brands. Graham has 103,000 followers on Twitter and 187,000 likes on Facebook.

It's also important to regularly update your video content. Graham makes it a point to post a new video at least once a week, which is probably why he has more than 1.9 million subscribers on YouTube. Brands also don't mind that he posts their content on his channel since he has such a large following on the video network.

Quality is key but not more than originality
Graham shoots all his videos on a Canon 5D Mark III, and the quality of his clips is something he believes sets him apart. He notes, however, that some of the most watched videos on YouTube are mothers filming with their iPhones.

"A lot of people I have worked with, sometimes they'll go for my stuff because it feels very real with super-high production," he said. "Honestly, a lot of my highest production videos are my least watched videos. When it comes to hitting an audience, just because you connect it with money doesn't mean they are going to connect with it."

If you can combine an original concept with high production value, Graham thinks you can have a winning combo.

"It’s about finding out your niche and finding your voice," he said. "There's already a Devin SuperTramp."

May 27, 2014, 10:45 PM EDT

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In just a couple short years, Web video has matured from a burgeoning category to a dynamic new business distinct from TV. As a result, the biggest producers, executives and talent in the business are getting onboard, and the Web is nurturing its own breed of stars and storytelling genres. VideoWatch is dedicated to chronicling the players and developments in this exciting new industry. 

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