Zippo | Adweek
Advertisement

Zippo

From the Article
Zippo "Be Ready"
Zippo "Be Ready" Adweek Staff

If people associate your product with indoor venues -- smoky bars, say -- introducing a line of outdoor goods is tricky. But Zippo rises to the …

November 03 2010

Related Videos
Share
0
 Tweet
0
 Share
0
 Plus one
0
 Share
0
 Share
Email Email Print Print
Advertisement

Most Popular
  1. Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
  2. Ad of the Day: Nike
  3. The New York Times Reinvents the Boring Banner Ad
  4. Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
  5. 67% of Smartphone Owners Would Rather See Ads Than Pay for Premium Content