McDonald's "Let's Play" | Adweek McDonald's "Let's Play" | Adweek
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McDonald's "Let's Play"

  • January 8, 2008, 5:38 PM EST
What's the best way to use Kobe Bryant in a commercial? Don't let him speak. In this charming spot, the often unintelligible, usually mumbling Bryant says just six words: "I can play" and "I'm not bad."
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