Heineken "The Poachers" | Adweek
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Heineken "The Poachers"

  • January 3, 2008, 11:15 AM EST
At the checkout, two guys put their groceries on the counter. When someone puts a 12-pack of Heineken on the conveyor, one fellow picks up the divider thingy (Best Spots needs to know: is there an actual name for this?)
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