Heineken "Lighter Phenomenon" | Adweek
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Heineken "Lighter Phenomenon"

  • January 8, 2008, 5:03 PM EST
At a rock concert, a guy with a Peter Frampton frizz puts down his Heineken to cheer for the band. Afterward, he flicks his Bic to find the misplaced bottle in the dark. Graphic: "July 15, 1978. The lighter phenomenon is born."
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