Fila "Camp Tough Guy-Day 1" | Adweek Fila "Camp Tough Guy-Day 1" | Adweek
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Fila "Camp Tough Guy-Day 1"

  • January 23, 2008, 1:06 AM EST
Fila's stated objective is to "change the game," and in this funny spot, the idea is to transform nice-guy hoops star Grant Hill into an on-court killer. Former Detroit Piston bad boy Bill Laimbeer is the relentless trainer-hardly a stretch.
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