American Express "Tennis Lessons" | Adweek American Express "Tennis Lessons" | Adweek
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American Express "Tennis Lessons"

  • February 9, 2008, 9:44 PM EST
The spot for "the official card of the U.S. Open" opens with testy tennis champ John McEnroe shouting at a customer service rep on the phone, "Why would I buy tennis lessons?"
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