There is no shortage of immersive activations at South by Southwest this year, but none can boast an experience that literally stays with fans for the rest of their lives, like the Warner Bros. Suicide Squad activation.
Suicide Squad is set to open this summer, and Warner Bros. is promoting it with a pretty unique bit of experiential marketing. It has transformed Affinity Tattoo and Body Piercing on East 6th Street in Austin into Harley Quinn's Tattoo Parlor, complete with decor from the film—and of course, free tattoos. (The popular DC Comics character is a friend of the Joker, enemy of Batman and part of a secret government task force of supervillains.)
Festival attendees lined up for their tattoos—choosing between real or fake—of original artwork of characters from the movie.
In the video above, we asked participants about their choice to brand themselves with movie art, and followed them through their tattoo journey. As an added bonus, take a look below at some of the artwork from the film's Instagram page.