Slapstick violence livened up a familiar comic outpost—the drab corporate office—in this Super Bowl spot for Reebok starring Lester Speight as Terry Tate, a linebacker who thrives by viciously tackling colleagues when they mess up. It was conceived by Rawson Marshall Thurber, who made Tate a master of the one-liners. After flattening one worker who poured the last cup of coffee, he screamed, "You kill the joe, you make some mo!"
Full list: The 10 Funniest Commercials of All Time.
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