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2015 CES

What This Year's Tech at CES Lacks in Innovation, It Makes Up for in Affordability

360i's Sarah Hofstetter says the other big trend is social video's explosion

To one digital agency CEO, this year's Consumer Electronics Show lacked a bit in innovation. But 360i's Sarah Hofstetter wasn't disappointed, because what she did notice across the board was that prices are dropping, which is a good thing for consumers and, ultimately, her clients.

Hofstetter caught up with Adweek at our video headquarters at the Aria in Las Vegas, and expressed her enthusiasm for efforts by companies such as Facebook and Snapchat—plus the latest Dish/Sling TV announcement—to step up their video game. She also joked about how devices keep getting smaller but batteries don't, and she wishes to see some advancement in that field soon.

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