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SXSW

Are Brands Ruining SXSW or Making It Better? We Asked Attendees [Video]

The answer might surprise the cynics out there

South by Southwest is turning 30 this year. The festival is known as a place where creatives—in music, film, marketing and branding, and more—can come to promote their work. It's a festival that's launched startups and helped elevate tech culture. But it's also a festival that some skeptics have argued has become overrun with brands and their activations.

We wanted to know what attendees really think about brands and their presence at the festival, so we asked. Take a look at the video above to see what they had to say. 

5 Experiential Marketing Activations From SXSW That You Need to See.

Topics: Sxsw
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