Why do kids want the toys they want? Sam Thielman explains | Adweek
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6 Toy Ads That Transformed Toys Forever [Video]

Why do kids want the toys they want? Sam Thielman explains
  • February 16, 2014, 11:28 PM EST

From Barbie to Bratz via an army of action figures that are defnitely not dolls for boy, Sam Thielman explains how the union of broadcasters and toymakers created a multibillion dollar industry. 

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