TV / Video

Lifetime Plugs In to Rapt Audience

As Andrea Wong moves into her second year as CEO and president of Lifetime Networks, she’s readying a radical rethink of the flagship, moving away from the brand

’07 Media Agency Report Cards

Media agency competition for new business, always fierce, dramatically intensified in 2007. Clients put $12 billion in media-only accounts up for grabs, compared with some $7 billion the year before, […]

National MLB Ratings Off To Slow Start This Season

Major League Baseball’s national television ratings are off to a slow start for the first three weeks of the season, but several regional sports networks are showing significant audience growth, […]

New History Slate Yields Sandhogs, Evolve

After having adrenalized History with a string of unscripted hits like Ice Road Truckers and Ax Men, network chief Nancy Dubuc is prepping a new slate of original series for […]

Nat Geo Channel Reboots Site

National Geographic Channel on Monday (April 28) relaunched its Web site, offering a beefed-up video library and a new interactive TV schedule that allows users to customize their home viewing […]

Mr. TV: Craving TV

My apologies to The CW, but there

NFL Net’s End-Around

Despite seeing its distribution fall from 42 million to 34 million homes as a result of disputes with carriers Comcast and EchoStar, the NFL Network’s household ratings in the first […]

OMD Hires U.S. CEO

NEW YORK Alan Cohen, head of West Coast operations at IPG’s Initiative, has been named U.S.CEO of Omnicom’s OMD, the agencies confirmed today. Cohen joined Initiative in 2005 to lead […]

Analysis: If Murdoch Wants ‘Newsday,’ It’s His

WASHINGTON The dirty little secret about Rupert Murdoch’s play to buy another New York media property in addition to the ones he already owns is that there’s little anybody can […]

MediaVest Partners With TRA on TV Data

NEW YORK With the industry placing more scrutiny on accountability, Publicis Groupe-owned MediaVest is putting a big stake in the ground — claiming it is the first agency that can […]