TV / Video

Advertisers Must Keep Up With Cord-Cutters or Else Brands Risk Creating ‘Lost Generation’

The last year has marked a distinct power shift — away from the traditional thrones of cable networks and into the hands of consumers.

We Asked People to Name the Brands Behind Ads From the Olympics

The results were more encouraging than the Super Bowl.

NBC Olympics Ratings Took a Tumble on Wednesday Night

Down 8% versus the comparable night of the 2014 Sochi Games, but still a dominant win over its network competition.

NBC Olympics Tuesday Ratings Were Down From 2014, but Streaming Figures Were Huge

Digital delivered its largest prime-time audience for 2018 Pyeongchang competition to date.

The CW Will Expand Its Schedule to Sunday Nights in October

The network will program six days a week for the first time since 2009

As Netflix Pulls Viewers From Linear TV, It’s Also Boosting Ratings of Shows It Streams

The latest seasons of Riverdale and Shameless are enjoying bumps from the streaming service.

Spooked by the Pending Disney Deal, Ryan Murphy Leaves Longtime Studio Home Fox for Netflix

He’ll produce new shows and movies exclusively for them starting in July.

The Winter Olympics Exceeds NBC Sports’ Ratings Guarantees, Freeing Up More Ad Inventory to Sell

The Winter Games are proving that makegoods are not required.

What Broadcast Chiefs Love About This TV Season, and What Worries Them

Despite several breakout shows, linear ratings continue to fall.

NBC Dominated Prime Time on Sunday With Its Winter Olympics Coverage

Viewership was down 1 percent from the same day of the 2014 Games.