Anthony Anderson and his castmates appear in a 60-second Microsoft Surface ad that will run during the show.
TV / Video
The chart-topping Kia spot has McCarthy starring as a hapless eco-warrior. The Super Bowl ad has had more than 900 post-game airings.
Indigenous Media and Josh Hutcherson's production company teamed up with CNE to produce short films from five up-and-comers.
The company is working with both Nielsen and comScore on what it calls 'the next evolution of commercial ratings.'