Brand Marketing

MCA May Create ‘Jurassic Park’ Cartoon

NEW YORK – MCA Universal is already thinking up ways to extend the Jurassic Park furor by considering an animated series for fall 1994. While licensees weren’t sold their contracts […]


As the economy catches clients clutching every penny, the once polite process of negotiating between agency and client has taken a tricky turn. The process is now de

‘Before, you got the business, opened up the champagne and everybody knew it was 15% commission and no more questions,’ said Alan Pando, DDB Needham/West president.‘Today, negotiations ensue not only […]


AGENCY: Fallon McElligott, MinneapolisCLIENT: Windsor Distillery Co., Deerfield, Ill.CREATIVE DIRECTOR: Pat BurnhamART DIRECTOR: Tom LichtenheldCOPYWRITER: John StingleyPHOTOGRAPHER: Craig PermanIn a search for novel advertising approaches that has yielded a few […]


Media Rank Company Magazines Total 1 General Motors 211.5 850.2 2 Philip Morris 203.9 1,001.7 3 Procter & Gamble 149.6 1,042.6 4 Ford 143.5 538.4 5 Chrysler 136.1 502.4 6 […]

Mazda Shifts Execs To the Regions — The Company Will Also Be Eliminating Four Layers of Management

NEW YORK – Mazda Motor of America hopes the elimination of four layers of management and the shift of top executives to its regions will mean better service for consumers.The […]

Creative Review: MasterCard Bets on ‘Smart Money’ — Ammirati Gets Down to Practicalities In the New ‘More Than a Credit Card’ Campaign By Mark Dollive

NEW YORK – ‘You know those credit-card commercials where they

This isn’t one of them, okay?’ Rather, it’s a pitch for the practicality of MasterCard in the brand’s first campaign by Ammirati & Puris/N.Y. After a glimpse of beautiful people […]

New owner, editor plan fresh direction for ‘Post’ By Hanna Liebma

NEW YORK–The New York Post will be moving away from the slashing sensationalism that has been the paper’s hallmark since it was bought by Rupert M

“It’11 be a different paper in a month,” said Hamill. The Post will become a “tabloid-plus that will retain all the great classic slam-bang tabloid spirit.” The aim, he added, […]

Benetton Plans New Look

NEW YORK – Benetton will break ranks with controversy and showcase spring/summer 1993 fashions in a Vogue advertorial next month. April Vogue will feature six pages of Benetton apparel advertising. […]


1992 Rank Category Spend % Chg 1991 Rank 1 Automotive 1,035.9 10 1 2 Toiletries & Cosmetics 719.1 12 2 3 Direct Response Companies 628.0 9 3 4 Business & […]

McDonald’s Poised For New Billboard Buys — Company Is Buoyed by the Results From Last Year’s First-Ever National Outdoor Blitz By Hanna Liebma

NEW YORK – McDonald’s is doing it again, that is, going for big space

A McDonald’s spokeswoman confirmed that the company will again to the great outdoors this year, having been pleased last year by the results of its first ever national outdoor buy. […]