Specs Who Co-founders Matt Doud (l.) and Ed Callahan What Creative agency Where Baltimore
Every ad agency worth its salt has some sort of entreprenurial division, and Mother New York is no exception.
Millennials want to feel like they're making a difference in the world, donating to worthy causes or buying responsibly made products. But it never hurts to give them something in return for their money and time.
Following months of speculation, Omnicom and McDonald's announced the launch of their new dedicated unit We Are Unlimited today in Chicago.
Publicis Groupe confirmed weeks of rumors today, announcing the merger of its SapientNitro and Razorfish networks to create a new global operation it's calling SapientRazorfish. The goal is to better meet clients' digital marketing needs within a single organization.
Specs Who Ben Kirshner, CEO What Digital marketing agency Where New York, San Francisco, Atlanta, Philadelphia, Fort Lauderdale, Fla., Los Angeles and Toronto
Once upon a time, global agency networks were created to help brands achieve their ambition of global expansion. Set up an office in a new country and sell your clients' products to new people; it was that easy.
Last December, an agency with no name, no office and no full-time employees shocked the media buying and planning world, without warning, by scooping up the lion's share of the North American business of Procter & Gamble, the world'
What's it like to return to work eight months after you filed an explosive lawsuit that led to the ouster of your agency's global CEO?For Erin Johnson, worldwide PR chief for J. Walter Thompson, the experience has been like being placed "in a box" with little actual work to do and a looming sense of being an outcast among her peers.
In September, HP sent a letter to its agencies asking for a detailed plan on how each would up its diversity quotient within 12 months.