Agencies

Parkland Students Are Asking Advertising’s Brightest Minds to Help Grow the Gun Control Movement

They delivered a moving, unexpected pitch at the 4A’s.

PayPal Close to Wrapping Up 6-Month Global Creative Review

R/GA and AKQA are the finalists.

How a Fixation on Digital Led to a Lack of Talent Diversity in Agencies

They hire younger, tech-savvy employees without considering what goes into building a brand.

In Industry First, UM Appoints Brand Safety Officer to Lead New Advertiser Protection Bureau

Joshua Lowcock discusses his role at the 4A's Accelerate conference.

4A’s and Holding Companies Executives Form Advertiser Protection Bureau to Tackle Brand Safety

4A's president and CEO Marla Kaplowitz announced the formation of APB at 4A's Accelerate

Why In-house Publishers Are Becoming Attractive Alternatives for Advertisers and Creatives

Brands are shifting more resources from traditional marketing to branded content.

Super Troopers Star Paul Soter Is a Nimbly-Bimbly Adman

You already know Omelet's director of creative development—if you're a fan of the Cat Game.

Online Community Experience Drove This Independent Agency From the Start

The Social Element in London thrives on connection.

As Corporate Agencies Clamp Down on Drinking, Mother USA Asks Job Seekers to Drop by for a Beer

The indie agency, which has client Stella on tap in its lobby, says "We enjoy a drink, and we know how to enjoy drinks responsibly."

Papa Murphy’s Sends $30 Million Creative Account to Mekanism

The agency's Seattle office will lead work on the account.