Fox Bets Big on 'X Factor' Also: 'The Flintstones' are coming back!
X Factor could be a time period killer for Fox this fall. The clip reel shown to media buyers at the Beacon Theater in New York Monday afternoon at the network's upfront was over-the-top bombastic and showed a wide range of contestants, settings, and tear-inducing drama. Host Simon Cowell walked out on stage with fellow judges to the strains of Led Zeppelin's "Kashmir."
"We are definitely going to kick ass," Cowell said, before thanking sponsor Pepsi and Fox and giving back the stage to entertainment president Kevin Reilly, who ran through the network's entire slate. Despite a full compliment of sitcoms, animation, dramas (Terra Nova looks particularly strong), The X Factor is where the network will potentially change its fall ratings fortunes with Idol-like stats.
In a surprise announcement that somehow didn't leak to the press before today's presentation, Reilly said the network will bring back The Flintstones to its animation roster.
The revival won't premiere until 2013, but production has begun.
- Yankees, Manchester City Team Up for MLS Launch
- ESPN's Cherie Cohen Headed to NBCUniversal to Focus on Cable
- Time.com Is On a Hiring Spree
- Pinterest Plays Coy on Ads, but Expect Commerce to Lead
- Digital Dignitaries Debate Display's Death
- Mayer Talks Tumblr Plans, Unveils New Flickr
- Spotify Launches Music Charts
- NBC Makes Bet on Fake Reality
- Nutella Thanks Its Biggest Fan, Founder of World Nutella Day, by Sending Her a Cease-and-Desist
- Ad of the Day: Nike
- The New York Times Reinvents the Boring Banner Ad
- Even Home Intruders Get the Girl in Campaign for Axe's New Hair Products
- Introducing Beardvertising: Tiny Billboards That Clip on to Your Beard
- WPP Created One Big Digital Shop From 8 Smaller Ones
- Advertising Student Ships His Pants to Kmart's Agency, Lands Internship
- PETA's Incredibly Lifelike CGI Ape Begs You Never to Use Real Ones in Ads Again
The Upfronts: News, reporting, and analysis on the TV marketplace. And for more on the upfronts, follow Adweek reporters D.M. Levine (@DMLevine), Anthony Crupi (@crupicrupicrupi), Marc Berman (@MarcBerman), executive editor James Cooper (@Jcoopernyc), and editorial director Michael Wolff (@MichaelWolffnyc) on Twitter.