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Upfront 2012
  • That's a Wrap: Broadcasters Close Out Upfront Market NBC, Fox book the last of their fall TV deals

    The broadcast bazaar is closed for business, as NBC and Fox late Wednesday wrapped up the last of their respective upfront deals. Sources confirmed that both stragglers had crossed the finish line late this afternoon (June 13). Buoyed by ……

  • CBS Wraps Final Upfront Deal Dollar volume flat versus lucrative 2011-12 market

    CBS has finalized its 2012-13 upfront deals, leading the marketplace with the highest pricing increases in the industry. According to industry sources, CBS sold its prime-time ad inventory at a healthy 9 percent premium versus last ……

  • Earnings: Cable Helps Lift News Corp. Profits Fox News Channel, FX boost ad sales in Q1

    News Corp. reported today that its fiscal year first-quarter earnings tripled from a year ago, reflecting a one-time gain from the sale of its NDS holdings and a strong showing from its cable TV networks. The media conglomerate posted net ……

  • Burke: NBC Profits 'Could Be Dramatically Higher' Exec cheered by early successes but says there’s 'long, long way to go'

    NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that while NBC is ……

  • Cable Closes the Books on a Solid Season Networks prepare to wrap their upfronts with hefty commitments from tech and luxury automakers

    As the cable upfront market winds down, networks and advertisers have just one little thing to worry about: the future. With brands preparing to roll out a whole range of new products as the third quarter begins and the fourth quarter fast ……

  • Upfront Begins to Heat Up as Fox, ABC Cut First Deals Auto, movie dollars jumpstart the 2012-13 bazaar

    The 2012-13 upfront marketplace sleepily shook itself to life today, as Fox began piecing together a wave of preliminary commitments. Sources say that the network is doing business with two of its most stalwart categories, writing deals with ……

8 Must-See Digital Marketing Stats From the Past Week

VR keeps growing, and Slack promotes hiring diversity

The past week has been fruitful when it comes to digital marketing stats being revealed. The following eight in particular caught our eye: 1. What brands shouldn't do Almost 58 percent of…

Why the Conversational Power of Podcasting Is the Future of Advertising

Medium's simplicity drives engagement

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands,…

Turner Will Continue Reduced Ad Loads on TNT Next Year, and Could Expand to TBS in 2018

Kevin Reilly is reinventing the networks

Turner's experiment with reduced ad loads of up to 50 percent on TNT's new drama Animal Kingdom this summer has been so successful that the company is already planning on…

NBCUniversal Wraps Upfront With Huge 12.5% CPM Hikes for NBC

Finishes up a tough year for buyers

The final broadcaster has crossed the upfront finish line. NBCUniversal has finished its upfront business, securing CPM (cost per thousand viewers reached) increases of 12.5 percent for NBC in prime time,…

Upfront Postmortem: Buyers Assess This Year’s 'Ugly' Market

Networks secure big CPM gains, but trouble is on the horizon

Given how strong the scatter market had been last season, and the network execs' brash predictions of a lucrative upfront after a couple of lean years, buyers had entered upfront…

Fox Finishes Upfront Sales Strong Thanks to Interest in New Shows Like Lethal Weapon

Network had big CPM, volume gains

After nursing its wounds during last year's upfront presentation, Fox is in a much more celebratory mood this time around. The Fox Networks Group—which includes Fox, Fox Sports, FX, FXX, National…

ABC Finishes Its Upfront Sales Strong and Early Thanks to Slate of Freshman Programs

CPM increases in the 9%-10% range

While ABC took its time during last year's upfront negotiations, which didn't officially wrap until August, the network worked with a bit more urgency this year. ABC has finished its upfront…

Turner Is the Latest Media Company to Secure Double-Digit CPM Gains in Its Upfront

Volume up 2% to 3%

All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in…

Disney Channel Sees Big CPM and Volume Gains as Toy Companies Expand Holiday Ad Buys

Surging category propels upfront

As more media companies pull within sight of the finish line, Disney Channel is the latest to conclude its upfront negotiations. The company—which includes Disney Junior and Disney XD—saw big…

After Finishing Viacom’s Upfront, Jeff Lucas Moves to Snapchat as VP and Head of Global Sales

21-year vet Sean Moran will replace him

Less than two weeks after speedily wrapping up Viacom's upfront sales, Jeff Lucas is stepping down as the company's ad sales chief to become Snapchat's vice president and head of…

The CW's Superhero Shows Power the Network to Double-Digit Upfront Gains

Both of CBS Corp.'s networks wrap upfronts

Today, CBS Corp. settled all upfront business. Shortly after CBS made good on chairman and CEO Leslie Moonves' vow for double-digit CPM increases, its sister network, The CW, has done the same,…

CBS Makes Good on Leslie Moonves' Vow of Double-Digit CPM Increases

First broadcaster to finish upfront business

After finishing the 2015-16 season as the No. 1 broadcast network in total viewers and adults 18-49, CBS has now become the first broadcast network to cross the upfront finish…

CBS Will Roll Out Its Fall Shows Over 7 Weeks

Thursday Night Football premieres Sept. 15

Most broadcast networks will be rolling out their fall shows in a compressed timeframe, but CBS is going to take its time next season. The network, which announced its fall premiere…

The Flash Will Kick Off The CW's Action-Packed Fall Premiere Schedule

And Supergirl settles into its new home

The CW is the latest broadcast network to lock in its fall premiere dates this week, and will be kicking off the season with its top-rated series, The Flash. While NBC…

Viacom Wraps Upfront Negotiations Despite Its Board of Directors’ Power Struggle

Data, Snapchat interest helped drive 8% CPM increases

Viacom's board of directors is in disarray with founder Sumner Redstone moving to oust five of its members Thursday including Philippe Dauman in a move that points to his eventual dismissal…

Fox Will Premiere All 16 of Its Fall Series During a 1-Week Blitz

September rollout includes Exorcist, Lethal Weapon reboots

'Tis the season for fall premiere dates. NBC released its plans yesterday, and now Fox has announced when its new and returning shows will debut this fall. While most networks save…

NBC Sets Fall Premiere Dates and Will Use 'The Voice' to Launch Its 3 New Series

Sunday Night Football kicks things off

Because NBC's No. 1 series, Sunday Night Football, stretches well past 11 p.m., the network can't use it to help any of its new shows this fall. Instead, the network…

Viacom’s Embattled CEO Says Paramount Sale Will Proceed Despite War With Sumner Redstone

And that upfront sales are strong

In his first public comments since his public battle with Viacom founder and chairman emeritus Sumner Redstone over the company's future, Viacom executive chairman and CEO Philippe Dauman said the…

75 Percent of Networks Will Use C7 Advertising Metric for Upfront Deals

VAB survey caps shift after decade using C3

Step aside, C3. Your upfront reign is over. Around 75 percent of broadcast and cable networks will use Nielsen's C7 metric as their primary currency for this year's upfront deals, according…

Report: Viacom Ad Sales Chief Jeff Lucas Is Headed to Snapchat

His departure would throw Viacom's upfront into disarray

Viacom's situation—in which its founder, CEO and board of directors are all engaged in a bitter legal battle over the company's future—just might have gone from bad to worse. Just a…

Brands Can Now Measure the Social Media Impact of Their Wendy Williams Show Integrations

4C bolsters Twentieth Television's upfront pitch

As TV syndicator Twentieth Television looks to line up new brand integrations during the upfront, it has partnered with data science player 4C to measure their social impact—and find new…

Facetime: Network Upfronts in Full Swing

Robert Greenblatt, Mark Burnett, Samantha Bee and more

This week, across New York City, tv networks presented the best of their talent, programming and execs to advertisers in a bid to the fall lineup. Samantha Bee got laughs…

Why the Public, Bitter Battle Over Viacom's Future Shouldn't Affect Its Upfront Negotiations

Ad sales chief Jeff Lucas provides stability

As Hollywood-related civil wars go this summer, Captain America and Iron Man have got nothing on Sumner Redstone and Philippe Dauman, who are engaged in a public, bitter battle over…

The CW Extends Affiliate Agreement With Tribune in 12 Markets Ahead of Upfront Negotiations

But Chicago's WGN-TV is going independent

The CW has completed an essential piece of business prior to beginning upfront negotiations, and we're not talking about last week's presentation to buyers. This morning, The CW and Tribune Media…

The 5 Buzziest Television Trends That Defined This Year's Upfronts

From digital disruption to Kiefer Sutherland

The annual broadcast upfronts week has wrapped, as the networks spent four days wooing buyers with their new schedules, lots of impressive-sounding stats (some figures were more accurate than others)…

How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

At stake: the $17 billion advertising marketplace

"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The…

The 10 Most Memorable Moments From This Year’s Upfronts

Which network was the funniest, and which had the best Hamilton parody?

That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies. But…

Movie Theaters Are Thriving With Millennial Viewers, According to Ad Sales Teams

Upfronts say data shows a growing passion for cinema

Talks of a merger between movie theater advertising powerhouses Screenvision and National CineMedia (NCM) broke down 14 months ago. A little over a year later, the companies are going their…

After Snagging Supergirl, The CW Will Devote 40% of Its Fall Schedule to Superhero Shows

DC Comics series kick off Monday through Thursday

If you switch on The CW this fall, there's a 40 percent chance you'll see a superhero series. The network's fall schedule, which it announced today ahead of its upfront presentation…

CBS Uses Carpool Karaoke and Hamilton to Celebrate Its Top Dog Status at Upfronts

Network announces Good Wife spinoff for CBS All Access

CBS was in the mood to celebrate during its upfront presentation for buyers at New York's Carnegie Hall Wednesday afternoon. And with good reason: Not only was it the most-watched…

Turner's Upfront Features a Drone, a Wolf and a Plea From Samantha Bee

And more digs at digital metrics

Turner's upfront presentation this morning became the first to feature a drone and a Wolf. CNN anchor Wolf Blitzer emceed the event, which represented eight Turner networks as well as Turner…

CBS Wins No. 1 Spot in TV's Coveted 18-49 Demo and Adds New Comedies to Stay on Top

Network beats NBC and proves appeal with younger viewers

Several networks have claimed that they are No. 1 in some demo or another during upfronts this week. Today it was time to hear from the only network that can…

Future of Telenovelas Split at Telemundo and Univision as the Genre Evolves

One doubles down, another moves away

Much like their American cousin the soap opera, telenovelas, which originated in Latin America, have the same sappy tone, breakneck production schedule and five-times-a-week run. But as U.S. Hispanic audiences…

Turner Is Opening a Branded Content Studio With Conan O'Brien's Team Coco

TNT adds young Shakespeare drama for 2017

Turner's upfront presentation will kick off later this morning at The Theater at Madison Square Garden, but the media company, which like NBC, holds one showcase for all of its…

This Shop Has a Creative Take on Media—It’s Not Just Following Trends

Noble People turns to strategy

Specs Who (L. to r.) CEO Greg March, COO Lindsay Lustberg and chief creative strategist Todd Alchin What Creative media agency Where New York and Los Angeles Before forming Noble People in 2011, Greg…

Kiefer Sutherland's New Series Gives ABC's Muted Upfront Pitch an Explosive Finish

Designated Survivor looks like a hit

The key to planning a big event like a broadcast upfront presentation is that if you start big and end big, everything else in between ultimately doesn't matter that much. That's…

Jimmy Kimmel Proves He’s Still the King of Upfront Week

Compares ABC to an 'enormous paper shredder'

Despite a strong set from Seth Meyers during NBCUniversal's upfront on Monday, fellow late night host Jimmy Kimmel proved this afternoon why his annual roast on ABC's upfront stage is…

ABC Study Makes the Best Case Yet That TV Advertising Is Still Superior to Digital

Network unveils findings during upfront

For the past two and a half weeks, digital video players and networks have been engaged in a war of words and stats (some of them dubiously parsed) to bolster…

ESPN Is Measuring How Many People Tune In at Bars, Gyms and Even Maternity Wards

Downplays subscriber losses during theatrical upfront

For the second consecutive day, Hamilton made it's way into the opening of an upfront. Broadway stars Daveed Diggs and Leslie Odom Jr. bookended ESPN's upfront this morning from The Minskoff…

ABC's New President Makes Her Mark With Major Schedule Changes for Fall

TGIT gets its first non-Shonda Rhimes show

For her first fall schedule, new ABC Entertainment president Channing Dungey proved she's not afraid to shake things up in an attempt to reverse ABC's slide to fourth place among…

Fox Continued the Assault on Digital Media Metrics, and Wowed Buyers With a Solid New Slate

Slams 'non-premium, subprime' digital video

Just two events into the broadcast upfronts, the theme of this week is already clear: After absorbing punches from digital video companies for two weeks during the NewFronts, where they…

NBCUniversal Asserts Its Dominance Over Digital Video Players

Holds 'biggest upfront that has ever existed'

First things first: NBCUniversal did indeed follow through with its repeated promises to pull off its first combined upfront presentation—rolling together two broadcast networks, 15 cable networks and all of…

Fox Will Fill Its American Idol Void With 24, Prison Break and Other Familiar Brands

Several movies get reboots as TV shows

Fox's lineup is going to feel awfully familiar next season. No, the network isn't fielding mostly the same lineup as this season; on the contrary, the network will be without American…

Why Big Digital Video and TV Networks Are Increasingly Becoming Production Partners

But will the honeymoon last?

Television its dead—long live television. That could become the unofficial motto, or at least the crawl at the bottom of the screen, to explain the recent flurry of hookups between…

How Steve Harvey Survived His Miss Universe Debacle, and Came Out the Real Winner

And why his T-Mobile Super Bowl ad almost fell apart

It was the gaffe heard round the world—and all over social media. While hosting the Miss Universe pageant in December, Harvey made headlines everywhere after he incorrectly announced that Miss…

NBC Looks to Reclaim the Ratings Lead With New Chicago and Blacklist Spinoffs, and More Football

Blindspot shifts to Wednesday at 8

With five returning freshman shows from last season, as well as additional prime time NFL games with Thursday Night Football, NBC has put together a 2016-17 schedule that emphasizes stability…

National Geographic Channel Will Reduce Ad Load by Up to 50 Percent for New Series and Specials

Documentaries will air commercial-free

Networks are making good on their promises to start creating less cluttered environments for consumers. TNT, truTV and NBC are experimenting with reducing ad loads in the coming season, and…

Adult Swim Expands With New Daytime Digital Slate to Keep Millennials Watching

Robot Chicken will spoof The Walking Dead

As Adult Swim looks to keep its grip on millennials—it's been the No. 1 network in adults 18-34 for the past 11 years in total day viewing, where it currently…

NBC’s Robert Greenblatt Has No Regrets About His Surreal Upfront Duet with Dolly Parton

'People thought, What is he thinking?'

NBC Entertainment chairman Robert Greenblatt hates sitting through upfront events as much as you do. "I think those upfronts tend to be just mind-numbing for the audience. They go on…

Facetime: Upfronts, Newfronts and Adweek Women in Media

Wendy Williams, Cindy Gallop, Kate Snow and Channing Tatum

This week marked the kick off of the Digital Content NewFronts. Hulu, Condé Nast Entertainment and Refinery29 were among the presentations that had journalists and advertisers informed and entertained for…

TruTV Is Attracting a Younger Audience Thanks to New Comedy Shows and Specials

Turner network claims median age of 35

Though it won't present to advertisers for another week, truTV gave a hint at what it will say to buyers during its time at Turner's big upfront party on Wednesday,…

Guide to Broadcast TV’s Renewals and Cancellations

A roundup of which shows will make it to next season

With broadcast upfront week rapidly approaching, the five broadcast networks are putting the finishing touches on their fall schedules by making final decisions on which of their current shows will…

What's Keeping Broadcast Presidents Up at Night as They Plan Pitches to Advertisers?

Rebuilding lineups and plugging holes

It all comes down to this. The broadcast upfronts are just days away, which means it's crunch time for the network presidents. They and their top execs will be spending…

Vox Media Launches Its First TV Show on A+E Network's FYI

Creates studio just for Snapchat content

Vox Media is crashing the NewFronts party. Though it doesn't have an official slot during the two-week digital video marketplace, Vox is still making its pitch to advertisers. While the official…

Why Nielsen's Ambitious Total Audience Measurement Won’t Be Used During the Upfronts

Clients need more time to process new metrics

Since first announcing its Total Audience Measurement in October, Nielsen has maintained that the new tool, which will include viewers across all linear and digital platforms in a single metric, would…

ESPN Is Forging a Partnership With Vice to Reach a New Generation of Sports Fans

Viceland will air 30 for 30 films

For years, ESPN's upfront has been mostly a celebration of its perch atop the sports TV marketplace: the self-styled Worldwide Leader flexing its muscle as the unchallenged victor. That's still mostly…

Viacom Strikes Advertising Deal with Roku as Its TV Ad Revenue Falls

First programmer to access streaming service’s audience data

As second-quarter TV ad revenue fell 5 percent, Viacom is hoping that a new targeted advertising deal with Roku will help resuscitate its advertising business. Viacom and Roku announced a…

IFC Doesn't Want to Chase Millennials, or Even Say That Word

Mission remains to go against the grain

IFC has always prided itself on going against the grain—the network proudly boasts the tagline "Always On. Slightly Off." And during its upfront presentation this afternoon, president Jennifer Casserta said…

Will the Return of 'Unplugged' and 'Cribs' Bring Millennials Back to MTV?

New president hopes music focus reverses ratings slide

Can MTV be saved? New president Sean Atkins thinks so, and ahead of today's upfront event, he's revealing how: by putting the music back into the network that used to…

BET Hopes New Scripted Projects Will Keep It on Top Among African-American Audiences

Partners with Tidal on music anthology series

BET has been around for 35 years and has reigned as the top media brand for young African-American audiences for the past 15 years. And at the Viacom network's upfront presentation…

Crackle Will Only Show 5 Ads Per Episode in Its Original Series

Sony-owned streamer takes aim at Hulu during second upfront

Crackle's decision to move out of the NewFronts last year and hold its own upfront presentation changed the way advertisers viewed the streaming platform, according to general manager and evp Eric…

AMC Networks Doesn’t Need a Big Upfront Event. It Has The Walking Dead

With new shows, network targets millennials every Sunday

AMC Networks is one of many companies that have moved away from pricey upfront spectacles in favor of smaller, more intimate gatherings with clients. But it also has one of…

Crackle Partners With Comcast as It Heads Into Its Second Upfront

Cable provider will carry the streaming service's content

Crackle has spent the past year trying to position itself as a mainstream TV network, even going so far as breaking away from the digital-centric NewFronts. And as the Sony-owned…

Meet 5 Prime-Time TV Schedulers Whose Decisions Will Make or Break the Next Season

Their boldest moves ahead of the upfront

Kelly Kahl has been scheduling CBS' prime-time programming for two decades, but he knows that his job still remains a mystery to most people. "Scheduling is a weird thing: You…

Why Many TV Networks Are Scrapping Pricey Upfront Spectacles

And pitching buyers in more intimate settings

Discovery Communications used to hold one of the biggest events each upfront season, throwing a lavish presentation packed with big names like Oprah Winfrey. But the company began realizing that…

Samantha Bee Instantly Shook Up Late Night With Her Show—and She's Just Getting Started

Full Frontal host on leap of faith with TBS

One of TBS and TNT president Kevin Reilly's earliest big bets has already paid off handsomely: Full Frontal with Samantha Bee, the former Daily Show correspondent's new weekly series (which…

Turner Heads Into Upfront Bristling With Programming and Ad Sales Innovation

How 3 execs are reinventing the home of TBS and TNT

April 4 was a day that Turner president David Levy had been looking forward to "for many, many years," he says. For the first time in television history, his networks…

By Reviving Tales From the Crypt, Turner Is Literally Bringing Shows Back From the Dead

Part of new horror block from M. Night Shyamalan

It's been quite a week for fans of 1990s nostalgia. A few days after The CW said it would bring back sketch comedy show MADtv for a prime-time run, TNT became…

TV One Just Nabbed the Cable Rights for Fox's Smash Hit 'Empire'

Network renews 7 series, green-lights 7 more

TV One is entering its awkward middle-school years, but as the African-American themed channel heads into its 12th year, it sees an opportunity for reinvention. "The great thing about adolescence is…

This Media Network Is Taking Its Storytelling Directly to Advertisers

With GlassWorks, Azteca sees future of branded content

As a young man, digital media executive JuanMa Rowland suffered a debilitating head injury. Though he didn't know it at the time, that traumatic event opened up a world of…

Freeform Is Branching Out Into Late Night and Short-Form Content

New Marvel series highlights former ABC Family's upfront

The network formerly known as ABC Family not only has a new name, having relaunched in January as Freeform, it also has plans to branch out into late night and make a major…

FX CEO Says 'Human Curation' Is Still More Important Than Data

Targeting can only get advertisers so far

Just a month into upfront season, and the buzz around data has already become deafening. But at least one company, FX Networks, is making the case to advertisers that their…

This Tool Aims to Help Sales Teams Build Better Pitches This Upfront

MediaRadar will now track ad buying across TV

Whether it's reorganizing sales teams or combining upfront presentations, TV networks are looking at a more holistic approach this upfront season. And now a new cloud-based platform hopes to make those…

To Get Its Message to Advertisers, Comedy Central Let Its Stars Crack Jokes

Laughs prove more effective than speeches about data

Comedy Central set expectations high for Thursday's upfront presentation by adopting a Donald Trumpesque slogan: "Making upfronts great again." Then the network did just that. Its secret weapon? The execs took…

Hallmark Touts Itself as More Than Just a Christmastime Network

Showcases year-round programming strategy

Most TV companies are scaling down their upfront presentations, choosing to pitch buyers one-on-one instead of holding glitzy star-studded events. But one company went entirely the other way. After spending the…

Discovery Communications Is Thinking Globally (and Digitally) With Advertising Bouncing Back

Business 'significantly more positive' after U.S. declines

Discovery Communications will be interacting with U.S. buyers and advertisers during this year's upfront presentations as always, but the company has shifted to a global focus on its content. "The basic…

Comedy Central Is Expanding Its Branded Content Approach With a Slate of Short-Form Series

Applies linear development mindset to new spots

As Comedy Central puts the finishing touches on its star-studded upfront presentation later today, the network is also quietly expanding its approach to branded content, prepping a new slate of…

NBCUniversal Will Combine Its Cable, NBC and Telemundo Upfront Presentations

All networks will present May 16 at Radio City Music Hall

The broadcast upfront week just got a lot more interesting—and a little bit shorter. NBCUniversal has decided to merge its NBC, Telemundo and NBCU cable entertainment upfronts into a single NBCU…

Scripps Is Planning a 6-Network Halloween Crossover Special

Upfront highlights multiplatform brand opportunites

Marvel and DC aren't the only media companies engineering major crossover events to showcase their biggest properties. Scripps Networks Interactive—home to HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and…

A Year After Rebranding as Pop, the Old TV Guide Network Has Added Almost 100 New Advertisers

Making its upfront push as ratings rise

A year after rising from the ashes of the TV Guide Network, Pop is still making noise with viewers and advertisers—and the network is entering this year's upfront with a…

ABC and Warner Bros.' New Deal Will Make Binge Watching Easier

Viewers come away big winners

Networks and studios have been battling for years over stacking rights—the ability to offer in-season episodes via on demand or network streaming—but a new agreement from ABC and Warner Bros.…

National Geographic Channel's 'Epic, Audacious' Upfront Previews Emphasis on Scripted Programs

David Letterman heads to India in return to TV

National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet. Courteney Monroe, CEO of National Geographic Global Networks, detailed a bold vision…

Disney Channel Relies on Its Beloved Brands (and New Apps) to Connect With Kids and Their Parents

Now holds upfront meetings at two theme parks

Everything old is new again for the Disney Channel, which is reviving many of its most beloved brands for new series and movies it hopes will appeal to kids as…

Why GSN Will Do 'More of the Same' as Other Networks Scramble for New Ideas

Viewers are younger thanks to brand refresh

During this upfront season, several networks will brag about their exciting new directions and evolutions. In fact, a couple of them have already done that. But not the Game Show Network,…

CMT Branches Out Into Scripted Series, and TV Land's Rebrand Draws Younger Viewers

Viacom networks unveil year's plans at joint upfront

One day after Nickelodeon kicked off the 2016-2017 upfront season, the other two networks in the Viacom Kids and Family Group, CMT and TV Land, made their respective pitches to…

Kicking Off Upfront Season, Nickelodeon Vows to Stay No. 1 With Kids

'In preschool, we are killing it,' said one exec

You can run, but you can't hide from another upfront season, which kicked off Wednesday with Nickelodeon celebrating its return to No. 1 in the kids 2-11 demo. "We are back…

Here's Why You Shouldn't Expect Hulu to Pull a Crackle and Leave the NewFronts

Still the biggest ad-buying audience

Last year, Crackle made a bold move to distinguish itself from other streaming players when it took itself out of the NewFronts in an attempt to position itself as more of…

Which Networks' Data Platforms Do Media Buyers Actually Like?

NBCUniversal, Turner and Viacom are the strongest bets

Data dominated this year's upfront presentations, as each network claimed it had the best data platform to help advertisers and media buyers enhance TV buys. Now that upfront business has…

ABC Finally Caps Upfront With CPM Gains

Network is the last broadcaster to complete business

After spending the day touting its fall slate to television reporters, ABC had some additional news to break: the network has finally finished its upfront deals.  A source says that CPM…

NBCUniversal Finishes $6 Billion Upfront

Thanks to football and late night, NBC nets 5 percent CPM increases

NBCUniversal wasn't part of the flurry of upfront business that concluded two weeks ago, but the company has finally wrapped its $6 billion advertising bazaar. "NBCUniversal has completed its upfront, securing…

Turner Closes Out Upfront Sales Ahead of 2 Broadcasters

Second year as a combined portfolio yields CPM increases

Another upfront sales team is wrapping business before the July 4 holiday, as Turner has completed the majority of its upfront negotiations, according to sources familiar with the situation. Unlike last…

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

CBS Says It Will Finish on Top as It Completes Its Upfront Sales

Network claims it will secure the highest broadcast rates

The CW is no longer the only network to have taken upfront sales off its summer to-do list. Three days after The CW finished its upfront business, CBS announced it…

The CW Is the First Broadcast Network to Wrap Upfront Sales

The Flash fuels hefty volume, CPM increases

After a sluggish start, this year's upfront season is finally in full swing, with The CW becoming the first broadcast network to wrap its upfront sales. By this time last year,…

The Flash and Jane the Virgin Bookend The CW's Fall Premieres

Network delays fall debuts until October

Last season, most of the buzz surrounding The CW focused on a pair of freshman series: The Flash and Jane the Virgin. Next season, those very two shows bookend the…

Sunday Night Football and Neil Patrick Harris Will Kick Off NBC’s Fall Premieres

Here's the complete list

The No. 1 network in adults 18-49 for two seasons in a row will begin defending its title on Sept. 10. That's the night Sunday Night Football—which debuts (when else?) on…

CBS Study: TV Trumps Digital in Spending and Reach

Data in hand, networks make their case this sales season

With television advertising facing a new challenge from digital media, the industry is compelled once again—for the first time in 25 years—to tout TV effectiveness, this time with the help…

Here Are the Premieres ABC Has in Store for This Fall

Shark Tank spinoff fills a key time slot

ABC has filled the big gap in its fall schedule, setting its Shark Tank spinoff Beyond the Tank for Tuesdays at 10 p.m. That show will replace Quantico, which the…

Why TV Is Still the Most Effective Advertising Medium

Key findings from MarketShare study

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant:…

Turner Unveils Branded Content Studio for CNN and HLN

Courageous will help advertisers tell their stories

CNN is officially in the branded content business. Turner Broadcasting unveiled Courageous, an in-house branded content studio for CNN and HLN advertisers and marketers. "Now we can offer marketers the opportunity…

Pregnancy Prompts NBC to Shift Chicago Med to Fall and Heartbreaker to Midseason

With star expecting, medical shows change places

NBC is swapping one new medical drama for another this fall. The network announced that Chicago Med, its Chicago Hope/Chicago P.D. spinoff that had been slated for midseason, will instead debut…

ABC Changes Its Fall Plans, Moves Quantico to Sundays

Drama replaces Of Kings and Prophets, but Tuesdays are uncertain

Three weeks after announcing its conservative 2015-2016 schedule, ABC is already making changes to its fall lineup.  The network is moving its new FBI drama Quantico from a planned 10 p.m.…

NBCU Sales Chief Shares Her Strategy for Upfront Negotiations

Why Linda Yaccarino can't stop talking about data

For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations…

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

Negotiating upfronts while pitching clients' business

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time. Just as agencies…

Sunday Night Football Is the Season's Top-Rated TV Show, Again

NFL scores 5 of the top 20 spots, Empire is No. 2

In the last four TV seasons, three different networks have won the top spot among adults ages 18 to 49. But during the same period, just one broadcast program has…

Some New Fall Shows Might Not Stand a Chance Because of Bad Time Slots

TV's worst times claim new victims

After the broadcast networks trotted out their fall schedules at this month's upfronts, much of the focus was on the most promising freshman shows, setting up fall's biggest time-slot battles. Many…

USA's Playing House Stars Hilariously Explain TV Industry Acronyms

You down with OTT?

Acronyms were flying at the upfronts last week, which is why we brought you the guide to sorting out MVPD, SVOD and everything in between. NBCU Cable Entertainment had the…

What NBC Needs to Do to Remain the No. 1 Network

Winning for a third straight season will take new comedy, Thursday hits

Four years ago, NBC was stuck in fourth place among adults 18 to 49, the same last-place slot it occupied among the major broadcasters since Friends went off the air…

How CBS' Supergirl Trailer Became a Viral Sensation

Clip has garnered more than 10 million views in just a week

George Schweitzer has spent 20 years overseeing the trailers for the new shows CBS unveils at its upfront presentations each May. "It used to be we showed them in Carnegie…

Facetime: Networks Parade Casts and Execs During Upfront Presentations and Parties

Andy Cohen, Wolf Blitzer, Jeff Zucker, Miley Cyrus and more

This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.  

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