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Upfront 2012
  • That's a Wrap: Broadcasters Close Out Upfront Market NBC, Fox book the last of their fall TV deals

    The broadcast bazaar is closed for business, as NBC and Fox late Wednesday wrapped up the last of their respective upfront deals. Sources confirmed that both stragglers had crossed the finish line late this afternoon (June 13). Buoyed by ……

  • CBS Wraps Final Upfront Deal Dollar volume flat versus lucrative 2011-12 market

    CBS has finalized its 2012-13 upfront deals, leading the marketplace with the highest pricing increases in the industry. According to industry sources, CBS sold its prime-time ad inventory at a healthy 9 percent premium versus last ……

  • Earnings: Cable Helps Lift News Corp. Profits Fox News Channel, FX boost ad sales in Q1

    News Corp. reported today that its fiscal year first-quarter earnings tripled from a year ago, reflecting a one-time gain from the sale of its NDS holdings and a strong showing from its cable TV networks. The media conglomerate posted net ……

  • Burke: NBC Profits 'Could Be Dramatically Higher' Exec cheered by early successes but says there’s 'long, long way to go'

    NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that while NBC is ……

  • Cable Closes the Books on a Solid Season Networks prepare to wrap their upfronts with hefty commitments from tech and luxury automakers

    As the cable upfront market winds down, networks and advertisers have just one little thing to worry about: the future. With brands preparing to roll out a whole range of new products as the third quarter begins and the fourth quarter fast ……

  • Upfront Begins to Heat Up as Fox, ABC Cut First Deals Auto, movie dollars jumpstart the 2012-13 bazaar

    The 2012-13 upfront marketplace sleepily shook itself to life today, as Fox began piecing together a wave of preliminary commitments. Sources say that the network is doing business with two of its most stalwart categories, writing deals with ……

USA's Playing House Stars Hilariously Explain TV Industry Acronyms

You down with OTT?

Acronyms were flying at the upfronts last week, which is why we brought you the guide to sorting out MVPD, SVOD and everything in between. NBCU Cable Entertainment had the…

What NBC Needs to Do to Remain the No. 1 Network

Winning for a third straight season will take new comedy, Thursday hits

Four years ago, NBC was stuck in fourth place among adults 18 to 49, the same last-place slot it occupied among the major broadcasters since Friends went off the air…

How CBS' Supergirl Trailer Became a Viral Sensation

Clip has garnered more than 10 million views in just a week

George Schweitzer has spent 20 years overseeing the trailers for the new shows CBS unveils at its upfront presentations each May. "It used to be we showed them in Carnegie…

Facetime: Networks Parade Casts and Execs During Upfront Presentations and Parties

Andy Cohen, Wolf Blitzer, Jeff Zucker, Miley Cyrus and more

This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.  

NBC Wins the 2014-15 TV Season in Adults 18-49

Just beats out CBS to take the crown for the second year in a row

There are still three nights to go in the 2014-15 TV season, but NBC has already declared victory, winning the September-to-May season among adults ages 18 to 49 for a…

WE tv Offers Advertisers 'Unprecedented' Access to Its Star, David Tutera

Via its new comprehensive sponsorship opportunity, WE Suite

Most networks are using "data" as their big upfronts buzzword this year. For WE tv, it's "David"—as in David Tutera. The star of the cable network's David Tutera's Celebrations, is at…

How Virtual Reality Could Revolutionize Ads in the Sports Industry

Putting eyeballs on your digital billboards

From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get…

Univision Tells Its Audience That 'Everything Is Possible'

'Todo Es Posible' campaign includes inspiring stories

Univision will launch a new uplifting branding campaign today called "Todo Es Posible" (everything is possible). The new campaign, which Univision teased at its upfront presentation last week, is a multiplatform…

Broadcasters, Cable Companies and MVPDs Unite to Form the New Video Advertising Bureau

Replaces Cabletelevision Advertising Bureau to provide new advertising insight

The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB). As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization…

With Upfronts and NewFronts Comes the Invasion of the Acronyms

Sorting out OTT from SVOD from MVPD, etc

As the 2015-2016 presentation season draws to a close, you've probably heard plenty of industry jargon to go along with all the cocktails and hors d'oeuvres. We're here to spell…

How Lee Daniels Drew on His Own Life to Shape Empire, TV's Surprise Hit

The creative force tells us what he's learned and what's next

Scratch the surface of Fox's monster hit drama Empire and you'll find a whole lot of truths that are based on the experiences of Lee Daniels, who created the series…

Fall's 5 Biggest Time Slot Battles

It will be sink or swim for next season's new shows, especially those slated for these competitive face-offs

The broadcast upfronts week was full of buzzwords like "big data" and "viewability," but as usual, each presentation came down to content and which new shows viewers are going to…

Here's the 2015-2016 Broadcast TV Schedule

More superheroes, less CSI

With presentation season behind us and the selling season upon us, here's a look at the 2015-2016 broadcast TV schedule. You'll see some familiar faces in new places, more heroes—super…

The 10 Most Memorable Moments From This Year's Upfronts

From unusual duets to surprise proposals, broadcast upfronts week had it all

It's been a memorable upfront/NewFronts season, but not even the Adweek staff was prepared for some of the zaniness of the final—and most important— week, as networks made their strikingly…

NBCU Cable Upfront Was a Spectacle That Packed in 168 Stars

Kardashians, housewives, wrestlers and shahs

At the final presentation of the 2015-2016 Upfront week, NBCUniversal Cable Entertainment president Bonnie Hammer reminded attendees, "By now you've seen it all, heard it all and drank it all.…

Will Last Year's Upfront Shortfalls Continue in 2015?

'The upfront is not what it used to be and never will be again'

With the 2015-2016 upfronts now behind us, it's on to the sales season. Last year's upfront market was down, with both broadcast and cable taking hits. New Jersey-based MDI pegged…

The CW Slates Its Third Superhero Series for the New Season

After renewing entire fall lineup, network keeps it mostly intact for 2015-16

When you renew your entire fall lineup, as The CW did in January, it doesn't leave much room for new programming. That's why it's not surprising that The CW's 2015-2016…

National CineMedia Sees the Future of Advertising at the Movies

Moviegoers can't skip ads

National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead. Specifically, the audience for…

Stephen Colbert Scores With Advertisers in His CBS Upfront Debut

Comedian charms the Carnegie Hall crowd as network makes big plans

Stephen Colbert's CBS debut couldn't have gone any better. The comedian, who will succeed David Letterman when Late Show With Stephen Colbert debuts on Sept. 8, was the star of CBS'…

Turner Ad Sales Chief: 'Dayparts Are Dead'

Basketball stars and Billy Eichner tout dozens of shows on 8 networks

For the first time, Turner brought all of its networks together under one roof for its 2015-2016 upfront. That roof? The Theater at Madison Square Garden. "When they planned this, they…

ESPN Deportes Says Live Sports Coverage Is the Key to Reaching Hispanics

And it benefits advertisers, too

Hispanics love sports and watch them live. That is the takeaway from ESPN Deportes' annual upfront presentation on the 44th floor of the famed Hearst Tower in New York City…

CBS Gets Younger by Ending CSI, Adding Supergirl

Network is gunning for NBC with its 2015-16 schedule

CBS is much younger than people think—and now that it's ending CSI and adding Supergirl, the network is about to get even younger. That was the big message from Les Moonves,…

Telemundo's 'Never Say Never' Strategy Is Working

Why the No. 2 Spanish language network is gaining on No. 1

Back when he was an ad buyer, Mike Rosen never thought Telemundo would be able to give a serious ratings challenge to the nation's dominant Spanish-language network, Univision. Now, as…

Facetime: Clio Image Awards Honors Creativity, and Huffington Post Hosts 10-Year Anniversary Bash

Celebrated by Heidi Klum, Tim Gunn, Arianna Huffington, Piers Morgan and more

The Clio Image Awards drew big crowds at New York’s Plaza Hotel, including Project Runway superstars Tim Gunn and Heidi Klum. Across town, A+E Networks held its upfront presentation for…

ABC Plays It Safe at Its Upfront, but Jimmy Kimmel Takes No Prisoners

Network makes few moves but leaves big impression

After unveiling a 2015-2016 schedule that looked remarkably similar to this season's, ABC's upfront presentation today lacked any big surprises. But more of the same was just what the advertisers and…

ESPN Announces 2 New Morning Hours of SportsCenter and More 30 for 30

'The Worldwide Leader in Sports' plans a lot more of the same

If it ain't broke, don't fix it. Just improve it here and there. That was the mantra at ESPN's 2015-2016 upfront presentation at New York's Minskoff Theater this morning. The event…

As It Builds Momentum, ABC Stays the Course With a Conservative Fall Schedule

Network keeps four nights intact, plans Muppets update for fall

After a season in which ABC gained a lot of momentum, thanks in large part to its Shonda Rhimes-fueled TGIT lineup and freshman hits like Black-ish and Fresh Off the Boat,…

NBCU Hispanic Group Will Put Culture First and Challenge the Market to 'Latino-ize'

Latinos 'have a pervasive influence on the culture'

At its upfront presentation later today, NBCUniversal Hispanic Group, which comprises Telemundo and NBCUniverso, will unveil 1,000 hours of original content. It will also explain to advertisers why it is…

Azteca Is Proud to Use the 'M' Word

Mexican-owned U.S. network is seeing double digit growth in prime time

Manuel Abud doesn't mind using the "M" word. He does it a lot, actually. The "M" word in this case is for Mexicans. "We target them because it's good business," said…

Mired in 4th Among Adults 18-49, Fox Focuses on Empire's Bright Future

Network's upfront revolves around its biggest hit

Advertisers and ad buyers headed to Fox's upfront presentation Monday afternoon, and an Empire concert broke out. After all, while the network had fallen to fourth place among adults 18-49 this…

ESPN and Cablevision Are Set to Announce a Game-Changing Data Deal

Marrying audience data and viewing habits

ESPN will announce a first-of-its-kind data deal with a cable TV provider at its upfront presentation tomorrow. The agreement combines audience data from Cablevision, the primary pay TV provider in New…

NBC Touts Event Programming, and Dolly Parton, at Its Upfront

The most promising new programs have been saved for midseason

One day after unveiling its 2015-16 schedule, NBC didn't waste any time getting down to business at its upfront presentation. Back at Radio City Music Hall this year after last year's…

The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers

It's time to get serious about data, standards and research

The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible. Lines formed outside the city's largest theaters,…

24 Hours in Advertising: Monday, May 11, 2015

Dov Charney sues American Apparel, and NBC cuts back on comedies

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: NBC cuts back on comedy For the upcoming 2015-2016 season, NBC plans to…

Azteca America Will Build Hispanic Audience Platform for Advertisers

Mexican-owned U.S. network will announce new tech at Upfront

At its upfront presentation later today, Azteca America will unveil new technology to integrate linear and digital video account planning, and it claims to be the first U.S. broadcaster to…

Fox Moves Empire to Fall, Announces Final Season of American Idol

Eagerly-awaited X-Files revival coming in January

There is a new Empire at Fox—in more ways than one. Ahead of their first upfront Monday afternoon as Fox Television Group chairmen and CEOs, Dana Walden and Gary Newman announced…

Why Some Low-Rated TV Shows Keep Getting Renewed

Media blitzes and social engagement help endangered series avoid cancellation

Judgment day has arrived. As the broadcast networks locked in their schedules ahead of this week's upfronts, they decided the fate of their shows that were still on the ratings…

NBC Trims Comedies for Fall, Focuses on Football and Live Shows

Network saves its most star-studded shows for midseason

There's not much to laugh about on NBC's fall schedule. In its 2015-16 slate, unveiled Sunday ahead of Monday's upfronts, NBC is devoting only a single hour to sitcoms this fall:…

Why NBC Is Airing a Live Sitcom Next Season

Undateable will be the first series to be broadcast all-live since Roc in 1992-93

Undateable is alive—and all-live! Late Friday night, NBC announced it had renewed its sophomore sitcom starring Chris D'Elia and Bridgit Mendler for a third season and that all of Season 3…

Producers, Not Actors, Are the Stars of TV Networks' Early Series Pickups

Shonda Rhimes, Greg Berlanti are safer bets than most Hollywood A-listers

We're less than 72 hours from broadcast upfront week, and ahead of revealing their upcoming slates (NBC will be the first out of the gate, announcing its fall schedule on…

5 TV Trends That Should Shape Next Season

Copycats, spin-offs and remakes

If you're a TV network executive, there's one surefire way to figure out whether you're doing something right: see if any other networks copy you the following season. From pumping out…

After a Failed Merger, Cinema Advertiser Screenvision Plots a Solo Course Forward

Announces new initiatives to help advertisers target moviegoers

Truth be told, Screenvision wasn't expecting to be a part of this year's upfronts. Last May, the national cinema advertiser announced it was going to be acquired by National CineMedia in…

A Guide to Network TV’s Renewals and Cancellations

A roundup of which current series will live to see another season

With upfront week just days away, it's time for the five broadcast networks to finalize their fall schedules, which also means deciding once and for all which of their current…

Adult Swim Unveils a Lineup of Robust and Funny Shows

Cable's top network in total day viewership dives into Upfront

Adult Swim announced a slate of more than 30 new and returning series, pilots and specials today, featuring more of the off-kilter, hilarious shows that have made it basic cable's…

Q&A: CW President Mark Pedowitz Gets Guys

How the network's fortunes changed in a Flash

For much of its existence, The CW has been shunted off to the side by its bigger, and more popular, broadcast siblings. Launched in 2006 when UPN and The WB…

The Mindy Project Canceled by Fox, but Might Be Headed to Hulu

Hulu in talks for 2 seasons of Mindy Kaling comedy

It's a good news/bad news night for The Mindy Project. Fox has passed on a fourth season of Mindy Kaling's series, according to sources. But all is not lost for Kaling:…

NBCU's Horror Network Will Produce Its First Original Series

Chiller partners with Canadian broadcaster for 'Slasher' show

Chiller, the NBCUniversal network meant for horror aficionados, is partnering with a Canadian broadcaster for its first original series. Slasher follows a young woman who returns to the small town…

These Shows Are Most Likely to Be Canceled This Week

State of Affairs, Battle Creek and Resurrection are among the dead shows walking

It's crunch time for the broadcast networks as they frantically prepare for their upfront presentations, which begin next Monday. As ABC, CBS, NBC, Fox and The CW sift through this…

Infographic: How CBS Dominates Among Consumers

New data shows network reaches more viewers in most product categories

Consumer dominance trumps demographic dominance. That's the message CBS is trumpeting ahead of its May 13 upfront, announcing new data that shows it delivers more consumers across almost every product…

AMC’s Plan for Life After Mad Men

As Don Draper says goodbye, the network looks to 2 Walking Dead series and Better Call Saul

As Charlie Collier, president, gm of AMC, makes the rounds during this year's upfronts, one question keeps popping up over and over again: "What do you have for me now?"…

Marc Ecko Proclaims 'Complex is Big and Important'

Brands see content creation in action at YouTube Space New York

Complex is taking a show, don't tell approach in its presentation to advertisers. The media company took up residency at YouTube Space New York all day Friday, allowing media buyers and…

Vox Media Sings the Praises of Chorus

Advertisers can now tap into native content platform

Vox Media thinks it knows what it takes to produce content for loyal, engaged audiences. It believes part of that secret sauce is its proprietary platform Chorus—and now it's letting…

How TV Ads Drive Digital Impact

Google and Rentrak build a better way to find out

Google is stepping up its efforts to help TV advertisers understand the precise impact their ads have online, announcing a new partnership with Rentrak to expediently show marketers how their…

A+E Networks Looks to Its Future by Turning to the Past

Reboots of Roots, War and Peace and The Omen fuel its upcoming slate

Let's get the disappointing news out of the way first: A+E Networks' upfront presentation Thursday night lacked the big announcement many were hoping for—confirmation of reports earlier this week that…

Revolt Study Shows Millennials Still Prefer Watching Long-Form Content on TVs

But also highlights growing importance of streaming devices

A new study from Revolt, the network founded by Sean Combs, shows that 15- to 29-year-olds still enjoy watching long-form content on their televisions, but that doesn't mean they only want linear…

A Rugged Upfront Event For a Manly Trio of Networks

Outdoor Sportsman Group urges advertisers to take notice

The mancave-like lower level of Hill Country Barbeque in New York City was the perfect setting for the 2015 Outdoor Sportsman Group Upfront presentation Wednesday night. It didn't feel like a…

ABC News Catches NBC News in Ratings and Revenue, but Innovation Poses Challenges

Americans are accessing more online news on mobile devices

They call it the "mobile majority"—and it's changing the way Americans access media. According to a report released this morning by the Pew Research Center, 39 of the top 50 digital…

Cablevision Will Offer Hulu Plus to Optimum Customers

First cable provider to distribute the subscription service

Cablevision has reached an agreement with Hulu to offer the company's streaming subscription service, Hulu Plus, to Optimum customers, making it the first cable or satellite provider to distribute the…

In an Unusual Upfront Pitch, IFC Says Its Viewers 'Don’t Stink'

Network caters to 'responsible rebels,' not hipsters

For a network that prides itself on comedy with a twist, it's not surprising that IFC also has been shaking up the standard upfront meetings this year. As Vanessa Benfield, svp…

Check Out These Photos From the 2015 FX Upfront

Beer and bowling mix at star-studded event

Call it bowling for ad dollars. FX held its 2015 upfront event at Lucky Strike Lanes in New York Wednesday night. For the sixth year in a row the 21st Century…

BET Announces 7 New Shows and Looks Beyond TV for Growth

Viacom network brings on Brandy, Kelly Rowland and DeSean Jackson

Singer Tyrese was dubbed the "Mayor" of the BET upfront presentation Thursday night at New York's Jazz at Lincoln Center. His constituents included Ludacris, Brandy, Kelly Rowland, Mack Wilds, Whoopi…

Your Favorite Adult Swim Cartoons Are Coming To Hulu

Turner Broadcasting agrees to multi-year deal with video platform

Clear your calendars, and get your binge watching attire ready: Hulu is getting a slew of programming from Turner's Cartoon Network, Adult Swim, TNT and TBS networks exclusively.  Starting on May…

Mick Rock and Isabella Rossellini Highlight Ovation's New Slate of Shows

3 new series should complement network's arts-oriented programming

Ovation announced three new series Thursday at a press event at New York's CORE Club.  The network, which evp of network strategy Liz Janneman and evp of programing and production Scott…

Check Out These Photos From the 2015 MTV Upfront

Frankie Grande, Bella Thorne, Tyler Posey, Jessie J and more highlight presentation

New York's Beacon Theater hosted the 2015 MTV upfront presentation for advertisers. The Viacom network unveiled eight new shows with another 85 in development.

Food Network Beefs Up Its Prime-time Menu With 24 New Series

Spinoffs and stars dominate upfront offerings

The Food Network, which unveiled a virtual buffet of new shows Wednesday, wants to make sure nobody goes away hungry. Together with sister network Cooking Channel, the two Scripps networks will…

MTV Wants to Make Millennials Scream

Upfront unveils 8 new series and 85 more in development

If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at New York's Beacon Theater Tuesday…

The Boys Club of Chief Creative Officers Finally Gets Some Female Faces

Women claim 6 top roles in 6 months

After years of withering criticism about the dearth of women leading creative departments, the industry finally seems to be listening. Six women have been named to creative chief positions—at FCB, Young &…

Why Univision Is One to Watch at the Upfronts

CMO Jessica Rodriguez on what makes her network’s audience unique

Specs Who Jessica Rodriguez Current gig CMO, Univision Communications Previous gig Evp, program scheduling, Univision Agency Twitter @_RodriguezJess Age 42 How are you using social as a marketing tool? It's at the core of everything that…

How to Sell a TV Show Today

The upfront may look different, but it’s as important as ever

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere. As tradition dictates,…

Pretty Little Liars Shares the Secrets of Its Social Media Success

ABC Family series has garnered more than 100 million tweets

It's no big surprise that ABC Family's hit series Pretty Little Liars is one of the top shows on social media. The teen mystery drama has dominated social since its…

Guide to the 2015 NewFronts and Upfronts

From AOL to USA, here's the 2015 schedule that will bring in billions in advertising business

The 2015-2016 Upfronts and NewFronts are upon us—that time of year, when TV and digital networks announce new programs, partnerships and initiatives hoping the media get excited about them and…

5 Predictions From TV Network Execs Last Year That Were Way Off

Not every show's a winner. Just ask these network chiefs

You'll hear a variety of pop hits during TV network upfront presentations, but the only song that really should be part of the soundtrack this week is Everything is Awesome…

National Geographic Channel Brings Back Explorer, Partners with GE and Gets Funny

Science and comedy highlight Nat Geo's offerings

Guests were greeted Wednesday by a puppy named Marley, who's up for adoption, as they entered the National Geographic Channel's upfront event at swanky Má Pêche beneath the famed Momofuku…

TV One Unveils a Wealth of New Programming as It Continues to Grow

Black-focused network is outperforming BET, Lifetime and Oxygen

TV One introduced an ambitious slate of new programs and original movies Tuesday. "We're growing big, and we're growing fast," said a confident Brad Siegel, president of the 11-year-old, black-focused network…

Crackle Taps Dennis Quaid, Bryan Cranston for New Shows

Jerry Seinfeld returns to streaming network, and takes swipe at YouTube

As the line between digital and linear programming blurs, Crackle doesn't want to be seen just as a brand's online ad option. It also doesn't want to be just another…

ABC Family Doubles Down on Original Programming to Reach Young Women

Wants to own the 'becomer' audience

As women between 14 and 29 enter new life phases, ABC Family wants to be the channel they flip to for programming that helps them navigate the next step. The cable…

Pop Network Targets 'Modern Grownups' With Celebrity, Reality and Pop News Programming

Tyra Banks, Alan Thicke and Joan Collins are among Pop's stars

The Pop upfront wasn't a huge spectacle. Roughly 25 people were sprawled out on couches atop the Gansevoort Park Avenue in New York Thursday morning. There were no media buyers—just…

Why Crackle Wants You (and the Industry) to See It as a Mainstream TV Network

It will be the first streaming service to present at the Upfronts

Xbox, Kindle Fire, Roku, Smart TV—no matter what device you have, you can find Crackle on it. Each month, 18 million users in the U.S. access the Sony-owned, advertiser-supported streaming…

USA Network Is Trying to Reach Millennials With More Dramas and More WWE

Expect sci-fi series, SmackDown and fewer scripted comedies

USA Network understands that audience demographics are changing. To further appeal to the mainstream, the NBCUniversal property is working on a new strategy to reach millennials. USA announced Tuesday at its…

Discovery Leverages Global Reach in Multi-Network Upfront

New shows feature a race to the moon, endangered species and a blue-collar king

It's not uncommon to hear hyperbolic talk at upfront presentations, but when Discovery Channel president Rich Ross talked about reaching for the moon at the network's presentation in New York…

NBCU's Lifestyle Group Debuts Synchronized Joking With Complementary Comedy Shows

Living With Funny for Oxygen, Comedians of L.A. for Esquire

Just when you thought reality TV was totally out of ideas—like completely, entirely, woefully out of ideas—Oxygen and Esquire come along with a novel pitch: two shows with the same…

Headed Into the Upfront, NBC Should Brace for the Brian Williams Question

Buyers and advertisers measure the impact

In 2012, Brian Williams took the stage at the NBC News upfront presentation to address "the elephant in the room"—not the dismal ratings of the since-canceled Rock Center With Brian…

GSN Expands Its Slate of Original Series With 2 New Programs

A steampunk design competition and comedian game show

In game-show terms, GSN is feeling like a returning champion. Viewership is up, the average age of viewers is down, and the network's experiment with original series is paying off. "GSN…

Guy-Centric Spike Network Hopes Scripted Shows Like Tut Will Entice Female Viewers

Unveils rebranding effort at Upfront

Viacom's bro-centric Spike network hasn't been in the upper echelons of cable TV in the recent past, but the company plans to change all that. Today at Manhattan's Cipriani 42nd…

Fox Is Rebuilding Its Slate, One Hit at a Time

Dana Walden on the network’s midseason momentum

As co-chairman and co-CEO of Fox Television Group, Dana Walden, alongside partner Gary Newman, now oversees both Fox Broadcasting Company and 20th Century Fox Television, which Walden (who started there…

Nickelodeon Unveils Subscription Service for Preschoolers at Upfront

Noggin app will stream Blue's Clues and more for $5.99 a month

Starting March 5, Nickelodeon will debut a streaming service for TV's smallest viewers: Noggin, a preschool-targeted, ad-free app that will stream reruns of Blue's Clues; Little Bear; Ni hao, Kai-Lan;…

Viacom Is Trying Something New for Cable Upfront Season

As viewing habits change, the young-skewing cable outfit leans on social

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what…

ABC Dips a Toe Into the Programmatic Pool

Partnership with FreeWheel furthers the cause of automated buying

While it executed all the expected dance moves, screening cut-downs of its fall series before letting late-night prankster Jimmy Kimmel off the leash for his annual Friar’s Club roast of…

Upfront Upheaval: ABC Creates an All-Shonda Rhimes Thursday Block

Hit-maker signs 4-year contract extension with ABC Studios

It’s Shonda Rhimes’ world; everyone else just lives in it. The creator of the ABC franchise drama Grey’s Anatomy and the scorching Beltway caper Scandal is getting her very own night,…

Sweeping Changes in Store at Fox

Tuesday comedy block busted; Animation Domination gets ‘lively’

When the Knights of the Laptop begin to examine the fall broadcast schedule in earnest, expect a deluge of think pieces on how, after a seemingly robust return to form…

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV…

The 2014 Upfront Preview

How the big 4 stack up

Analogies are often facile things, contrivances designed to hammer home a theme when a light tap of the mallet would suffice. But in light of the fact that it’s a)…

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market

$87.8 million down the tubes—and that’s just the impact on the top 10 shows

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are…

FX Will Renew The Americans

Stylish spy drama earns a third season

Fans of the FX Cold War spy drama The Americans can rest easy about the show’s prospects, as the network is very close to announcing a formal third-season renewal. Speaking at…

Advertisers Are Lining Up for a Piece of Mad Men’s Final Season

April 13 marks the beginning of the end for AMC’s stylish drama

While viewers may be in for a little culture shock when Mad Men returns for its seventh and final season—the story picks up in January 1969, and in keeping with…

Stellar Quarter for Resurgent NBC

Room for improvement as ad dollars continue to lag ratings growth

After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC. Revenue at the broadcast network soared 12 percent in the fourth quarter of…

Comcast Signs Steve Burke to a Four-Year Contract Extension

NBCUniversal boss to remain at the helm through August 2018

Comcast has extended NBCUniversal president and CEO Steve Burke’s contract through August 2018. Per terms of the new contract, which was made public in an August 16 filing with the Securities…

Fox Will Invest $150 Million in Broadcast Programming

Strategy ‘offensive, not defensive,’ says Chase Carey

The newly-created 21st Century Fox had its first earnings call on Tuesday afternoon, and, perhaps befitting its status as half of the old News Corp., took half as long as…

ABC Wraps Its Upfront Business, With Volume Down Slightly

CPMs were up 7-8 percent, but net had fewer ratings points to sell

ABC has closed out the last of its upfront negotiations, concluding an arduous process that began 10 weeks ago. The network stuck to its guns throughout the summer bazaar, securing CPM…

NBCU Revenue Soars on Cable, Broadcast Ad Sales Momentum

Peacock closing the CPM gap

With the 2013-14 upfront receding in the rearview mirror, NBCUniversal CEO Steve Burke told investors this morning that the company’s broadcast and cable units have made “good progress” in their ongoing quest to…

NBC Closes Final Upfront Deal

Volume, pricing up on broadcast prime, USA Network

In what will go on the books as one of the most drawn-out upfront seasons in recent memory, NBCUniversal has finalized its last major agency deal. Having finished its business with…

What the Publicis-Omnicom Merger Means to Media Owners

Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

Fox Makes Headway as First Week of Upfront Deals Ends

Network sacrifices bigger CPM hikes for dollar volume

After jumping out to an early start on Wednesday, Fox steadily has been closing its 2013-14 upfront deals, writing business at slightly less inflated rates than in recent years. According to…

The 5 Time Slot Showdowns Will Look Like This

Which newcomers will survive?

Now that the Tetris tiles of the 2013–14 TV schedule have dropped into place, a number of intriguing programming showdowns await. With 51 new scripted series slated to premiere in…

Our Picks for the 5 Best and 5 Worst New TV Shows

From Joss Whedon to Seth MacFarlane

THE FIVE BEST … As cable siphons off GRPs like a fat kid sucking YooHoo through a Krazy Straw, broadcasters have countered with manic fits of development. Among the best: (1) Resurrection…

This Is What We Saw at the TV Upfronts This Year

And here's what it looked like

In trying to gauge the health of the TV ad sales market, one can opt to discard macroeconomic data on the GDP and spreadsheets on scatter rates. In fact, look…

Twitter and Foursquare Partner With Movie Ads Firm

National CineMedia's Upfront shows potential third screen to big screen connections

Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the…

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