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Upfront 2012
  • That's a Wrap: Broadcasters Close Out Upfront Market NBC, Fox book the last of their fall TV deals

    The broadcast bazaar is closed for business, as NBC and Fox late Wednesday wrapped up the last of their respective upfront deals. Sources confirmed that both stragglers had crossed the finish line late this afternoon (June 13). Buoyed by ……

  • CBS Wraps Final Upfront Deal Dollar volume flat versus lucrative 2011-12 market

    CBS has finalized its 2012-13 upfront deals, leading the marketplace with the highest pricing increases in the industry. According to industry sources, CBS sold its prime-time ad inventory at a healthy 9 percent premium versus last ……

  • Earnings: Cable Helps Lift News Corp. Profits Fox News Channel, FX boost ad sales in Q1

    News Corp. reported today that its fiscal year first-quarter earnings tripled from a year ago, reflecting a one-time gain from the sale of its NDS holdings and a strong showing from its cable TV networks. The media conglomerate posted net ……

  • Burke: NBC Profits 'Could Be Dramatically Higher' Exec cheered by early successes but says there’s 'long, long way to go'

    NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that while NBC is ……

  • Cable Closes the Books on a Solid Season Networks prepare to wrap their upfronts with hefty commitments from tech and luxury automakers

    As the cable upfront market winds down, networks and advertisers have just one little thing to worry about: the future. With brands preparing to roll out a whole range of new products as the third quarter begins and the fourth quarter fast ……

  • Upfront Begins to Heat Up as Fox, ABC Cut First Deals Auto, movie dollars jumpstart the 2012-13 bazaar

    The 2012-13 upfront marketplace sleepily shook itself to life today, as Fox began piecing together a wave of preliminary commitments. Sources say that the network is doing business with two of its most stalwart categories, writing deals with ……

Headed Into the Upfront, NBC Should Brace for the Brian Williams Question

Buyers and advertisers measure the impact

In 2012, Brian Williams took the stage at the NBC News upfront presentation to address "the elephant in the room"—not the dismal ratings of the since-canceled Rock Center With Brian…

Viacom Is Trying Something New for Cable Upfront Season

As viewing habits change, the young-skewing cable outfit leans on social

When the head of a major cable conglomerate calls ratings falloff "an important secular issue," it may be time to look for solutions outside traditional channels, and that's exactly what…

ABC Dips a Toe Into the Programmatic Pool

Partnership with FreeWheel furthers the cause of automated buying

While it executed all the expected dance moves, screening cut-downs of its fall series before letting late-night prankster Jimmy Kimmel off the leash for his annual Friar’s Club roast of…

Upfront Upheaval: ABC Creates an All-Shonda Rhimes Thursday Block

Hit-maker signs 4-year contract extension with ABC Studios

It’s Shonda Rhimes’ world; everyone else just lives in it. The creator of the ABC franchise drama Grey’s Anatomy and the scorching Beltway caper Scandal is getting her very own night,…

Sweeping Changes in Store at Fox

Tuesday comedy block busted; Animation Domination gets ‘lively’

When the Knights of the Laptop begin to examine the fall broadcast schedule in earnest, expect a deluge of think pieces on how, after a seemingly robust return to form…

Mind the Gap: NBCU’s Burke Looks to Make Waves in the Upfront

Peacock poised to strike

After spending the better part of the last 10 years at the very bottom of the broadcast ratings hierarchy, NBC is on pace to claim victory for the 2013-14 TV…

The 2014 Upfront Preview

How the big 4 stack up

Analogies are often facile things, contrivances designed to hammer home a theme when a light tap of the mallet would suffice. But in light of the fact that it’s a)…

TiVo: Adherence to C3 Is Sucking Millions Out of TV Ad Market

$87.8 million down the tubes—and that’s just the impact on the top 10 shows

In what may be the most cogent argument for the adoption of the C7 ratings currency, TiVo Research on Monday revealed that broadcasters beholden to the dated C3 metric are…

FX Will Renew The Americans

Stylish spy drama earns a third season

Fans of the FX Cold War spy drama The Americans can rest easy about the show’s prospects, as the network is very close to announcing a formal third-season renewal. Speaking at…

Advertisers Are Lining Up for a Piece of Mad Men’s Final Season

April 13 marks the beginning of the end for AMC’s stylish drama

While viewers may be in for a little culture shock when Mad Men returns for its seventh and final season—the story picks up in January 1969, and in keeping with…

Stellar Quarter for Resurgent NBC

Room for improvement as ad dollars continue to lag ratings growth

After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC. Revenue at the broadcast network soared 12 percent in the fourth quarter of…

Comcast Signs Steve Burke to a Four-Year Contract Extension

NBCUniversal boss to remain at the helm through August 2018

Comcast has extended NBCUniversal president and CEO Steve Burke’s contract through August 2018. Per terms of the new contract, which was made public in an August 16 filing with the Securities…

Fox Will Invest $150 Million in Broadcast Programming

Strategy ‘offensive, not defensive,’ says Chase Carey

The newly-created 21st Century Fox had its first earnings call on Tuesday afternoon, and, perhaps befitting its status as half of the old News Corp., took half as long as…

ABC Wraps Its Upfront Business, With Volume Down Slightly

CPMs were up 7-8 percent, but net had fewer ratings points to sell

ABC has closed out the last of its upfront negotiations, concluding an arduous process that began 10 weeks ago. The network stuck to its guns throughout the summer bazaar, securing CPM…

NBCU Revenue Soars on Cable, Broadcast Ad Sales Momentum

Peacock closing the CPM gap

With the 2013-14 upfront receding in the rearview mirror, NBCUniversal CEO Steve Burke told investors this morning that the company’s broadcast and cable units have made “good progress” in their ongoing quest to…

NBC Closes Final Upfront Deal

Volume, pricing up on broadcast prime, USA Network

In what will go on the books as one of the most drawn-out upfront seasons in recent memory, NBCUniversal has finalized its last major agency deal. Having finished its business with…

What the Publicis-Omnicom Merger Means to Media Owners

Scale could help mega-agency drive down pricing

It may be instructive to think of the Publicis-Omnicom merger as a fantastically complex Rube Goldberg device that was triggered by Sunday’s signing ceremony. The convoluted machinations that will be…

Fox Makes Headway as First Week of Upfront Deals Ends

Network sacrifices bigger CPM hikes for dollar volume

After jumping out to an early start on Wednesday, Fox steadily has been closing its 2013-14 upfront deals, writing business at slightly less inflated rates than in recent years. According to…

The 5 Time Slot Showdowns Will Look Like This

Which newcomers will survive?

Now that the Tetris tiles of the 2013–14 TV schedule have dropped into place, a number of intriguing programming showdowns await. With 51 new scripted series slated to premiere in…

Our Picks for the 5 Best and 5 Worst New TV Shows

From Joss Whedon to Seth MacFarlane

THE FIVE BEST … As cable siphons off GRPs like a fat kid sucking YooHoo through a Krazy Straw, broadcasters have countered with manic fits of development. Among the best: (1) Resurrection…

This Is What We Saw at the TV Upfronts This Year

And here's what it looked like

In trying to gauge the health of the TV ad sales market, one can opt to discard macroeconomic data on the GDP and spreadsheets on scatter rates. In fact, look…

Twitter and Foursquare Partner With Movie Ads Firm

National CineMedia's Upfront shows potential third screen to big screen connections

Twitter and Foursquare have inked intriguing deals with National CineMedia, which announced the partnerships in front of a packed movie theater on New York's Upper Westside this afternoon at the…

Just Before the Upfront, Telemundo Hooks AT&T, Ford and State Farm for La Voz Kids

Hispanic auto market 'outpacing the growth of the general market'

Immediately after its Sunday night premiere, three of Telemundo's advertisers expanded their commitments to include La Voz Kids. Ford, State Farm and AT&T will now buy the Hispanic spinoff of…

Discovery Communications Green-lights New Series on All Networks

Company beefs up Science, Destination America

Once again, nonfiction entertainment juggernaut Discovery Communications is realigning to boost its smaller networks for the upfront season. Along with previously announced scripted green-lights Klondike (on Discovery) and 73 Seconds (on…

Bravo Takes the Wraps Off 2013-14 Upfront Slate

Handful of scripted dramas among net’s development efforts

While the Real Housewives franchise will likely outlive Keith Richards and cockroaches, Bravo’s Tuesday morning upfront presentation placed a much greater emphasis on new programming. Among the 17 new series green-lit…

FX to Launch New Network for the 18-34 Set, FXX

Channel will inherit FX comedies; new SVOD strategy takes aim at Netflix

FX this fall will launch a sibling network designed to reach younger viewers. Set to bow Sept. 2, the new FXX service will assume the channel slot presently occupied by…

NatGeo Preps Scripted Special, DIY Series for 2013 Upfront

Network expands in the wake of ratings rise

The National Geographic Channel is doing more scripted material this season with a two-hour TV movie called American Blackout, produced by Raw TV. The network showed off its new product…

Hallmark Channel Brings the Women's Lit

Readies new series from Macomber, Oke; develops Mary Higgins Clark show

Hallmark Channel is making good on its promise last year to bring more long-form originals to its bandwidth. It starts with the network's first scripted ongoing series, Debbie Macomber's Cedar Cove,…

Introducing NBCU's New Dream Team of Ad Sales

Yaccarino's vision is platform agnostic

It’s an overcast February morning, and Linda Yaccarino’s day begins with a decidedly nontraditional repast of spaghetti and meatballs, a dish she cooks up at the request of the Today…

No Ratings Glitter for CBS’ Golden Boy

Special premiere of midseason cop drama delivers lackluster ratings

A special premiere of CBS’ midseason cop show Golden Boy showed little luster Tuesday night, drawing 10.6 million viewers and an unremarkable 1.8 rating in the 18-49 demo. According to preliminary…

CBS Pink-Slips The Job

Reality series is canned after just two episodes

CBS has pink-slipped its new unscripted effort The Job after just two episodes. The midseason competition series bowed Friday, Feb. 8 to 4.01 million viewers and a 0.9 in the adults…

Will ABC and Univision’s Cable News Channel Sell?

Alphabet net to manage Fusion ad inventory in the near term

If you’re looking to buy time on Fusion, ABC and Univision’s new joint venture English-language news and lifestyle channel, you’ll need to look up ABC’s president of sales and marketing,…

The CW Renews 3 Drama Series

Arrow, Supernatural, Vampire Diaries to return in 2013-14

The CW has renewed three series for the 2013-14 broadcast season, ordering a fresh slate of newcomer Arrow and veteran performers The Vampire Diaries and Supernatural. Arrow achieved the goal of…

The Walking Dead Devours Scripted TV Foes

AMC’s zombie apocalypse drama draws record 12.3 million viewers

The Season 3.5 premiere of AMC’s The Walking Dead on Sunday night tore the viscera out of its scripted-series competition, averaging an all-time record draw of 12.3 million viewers and…

Oh, Brother: Fox Cancels Ben and Kate

Freshman Comedy Fails to Deliver Ratings

Fox is revising its two-hour Tuesday night comedy block, halting production on the freshman effort Ben and Kate just days after pulling the show from its winter schedule. The amiable sitcom,…

Life's a Bitch and Then You Get Canceled: ABC Evicts Apt. 23

Low-rated charmer a victim of Tuesday night comedy traffic jam

Broadcast’s Tuesday night comedy roadblock has claimed its first casualty, as ABC has canceled its stalled sophomore effort Don’t Trust the B---- in Apt. 23. Following a seven-episode springtime run behind…

Fox Carves Up Big Ratings With The Following

Killer drama scares up a 3.2 in the dollar demo

The series premiere of the Fox serial-killer drama The Following put up strong numbers on Monday night, beating its time slot predecessor by a whopping 113 percent. According to Nielsen live-plus-same-day…

Fox Force Five: A Fistful of Midseason Replacements Awaits

Standout series hope to draw eyeballs back to broadcast, while Netflix goes for broke

For television executives, hope often springs eternal in the dead of winter. While the 2012-13 development slate largely has been forgettable, what with its primate veterinarians, demonic Upper East Siders…

Dead Reckoning: Glen Mazzara Walks Off AMC Zombie Hit

The Walking Dead is without a showrunner as network renews series for Season 4

Fans of AMC’s hit zombie-apocalypse drama The Walking Dead were given a jolt Friday when the network announced the show had been renewed for a fourth season—but will go ahead without…

Nielsen: Broadcast Ad Spend Zooms in Q3

Networks book $5.33 billion in sales as Olympics, auto dollars flow

Broadcast television enjoyed an impressive third quarter, as overall network spend soared 35 percent versus the year-ago period. According to data just released by Nielsen, the broadcasters booked north of $5.33…

Angusgate: Much Ado About Nothing

Whether he stays or goes, Two and a Half Men star has little impact on show

For those of us quietly hoping that Two and a Half Men co-star Angus T. Jones would embark on a Tiger Blood/Bitchin’ Rock Star From Mars media junket following his…

CBS Breaks Up With Partners

Network cancels low-rated Monday comedy after six episodes

The third new series of the 2012-13 broadcast TV season has been given a pink slip, as CBS today canceled its freshman comedy Partners. Over the course of six episodes—the show…

C-3POh No! Broadcasters Agitate for Better Ratings Currency

Push to adopt C7 metric heats up as live ratings falter

Troubled by historically weak prime-time deliveries, broadcast executives have begun making a case for adopting a more expansive ratings currency, one that would wring more favorable results from time-shifting viewers. Speaking…

Earnings: Cable Helps Lift News Corp. Profits

Fox News Channel, FX boost ad sales in Q1

News Corp. reported today that its fiscal year first-quarter earnings tripled from a year ago, reflecting a one-time gain from the sale of its NDS holdings and a strong showing…

Burke: NBC Profits 'Could Be Dramatically Higher'

Exec cheered by early successes but says there’s 'long, long way to go'

NBCUniversal CEO Steve Burke on Friday (Oct. 26) told investors that he isn’t satisfied by recent improvements at the broadcast division. Speaking during Comcast’s third-quarter earnings call, Burke acknowledged that while…

NBC Puts Animal Practice to Sleep

Whitney returns to the Wednesday 8 p.m. slot on Nov. 14

NBC has euthanized Animal Practice. Effective Nov. 14, the freshman comedy, which stars Justin Kirk (Weeds) and Crystal the capuchin monkey (The Hangover), will be pulled out of NBC’s Wednesday night…

Good News/Bad News: Cable Notches Record Upfront Haul, but Market Is Slumping

Stagnant economy puts the freeze on scatter

After two consecutive years of record growth, the cable advertising market has cooled down considerably—and if the current scatter market is any indication, the networks could be in for a…

Burke: NBC Is Leaving $1 Billion on the Table

Network exec vows to gain equal footing with rivals

NBC is consisting on crumbs while its broadcast television rivals dine like kings, and Steve Burke is fed up. Speaking to investors Thursday at the Bank of America Merrill Lynch 2012…

Earnings and Ratings Down, Viacom Declares Victory in DirecTV Spat

Analyst: When will you start firing people?

Viacom chairman Sumner Redstone began Friday's Viacom earnings call by praising company CEO Philippe Dauman for his role in the carriage dispute with DirecTV last month. "Philippe has been a…

Cable Closes the Books on a Solid Season

Networks prepare to wrap their upfronts with hefty commitments from tech and luxury automakers

As the cable upfront market winds down, networks and advertisers have just one little thing to worry about: the future. With brands preparing to roll out a whole range of new…

That's a Wrap: Broadcasters Close Out Upfront Market

NBC, Fox book the last of their fall TV deals

The broadcast bazaar is closed for business, as NBC and Fox late Wednesday wrapped up the last of their respective upfront deals. Sources confirmed that both stragglers had crossed the finish…

Closing Time: ABC Nails Down the Last of Its Upfront Deals

Broadcast market now certain to be flat versus a year ago

The last of the upfront deals were being sewn up late tonight, as ABC joined CBS on the far side of the finish line.  According to media buyers, ABC was able…

CBS Wraps Final Upfront Deal

Dollar volume flat versus lucrative 2011-12 market

CBS has finalized its 2012-13 upfront deals, leading the marketplace with the highest pricing increases in the industry. According to industry sources, CBS sold its prime-time ad inventory at a healthy…

PwC Outlook: TV’s Growth Prospects Look Strong

Despite fragmenting audiences, the tube remains peerless

If the upfront marketplace does not appear to be as strong as broadcasters previously had anticipated, an inundation of political and Summer Olympics dollars will go a long way toward…

USA's Patrick Trettenero Upped to VP Creative, Branded Content

Exec will oversee on-air creative for social TV, upfront presentations

USA's Patrick Trettenero has been promoted to vp creative, branded content from his previous post as creative director. At USA, Trettenero helped launch the network's in-house agency Character Brandworks, where…

Scant Drama as Upfront Rolls On

CW is only net to wrap advance selling, as Fox, CBS, ABC post high single-digit lifts; NBC lags

If you had to characterize the 2012-13 upfront marketplace in a single word, you could do worse than invoke the value-neutral interjection “meh.” On the one hand, the broadcast networks may…

The CW Wraps Upfront Deals; Turner Joins the Fray

Digital packages boost ratings-challenged broadcaster

The CW is the first network to finish writing its upfront business, taking in approximately $400 million to $410 million in advance commitments for the 2012-13 TV season. Volume was…

Idle Threat?

GM’s stall tactics chill upfront, but history favors the networks

General Motors is driving a hard bargain, calling on broadcast networks to roll back pricing on their 2012-13 upfront inventory by as much as 20 percent—an opening gambit that has…

Auto, Studios Start Upfront

Fox, ABC and The CW sell a chunk of their advance avails as the market pops to life

In the wee small hours of Friday morning, a weary network ad sales executive sent a text to a colleague who, earlier that evening, had pinged him to inquire about…

Upfront Begins to Heat Up as Fox, ABC Cut First Deals

Auto, movie dollars jumpstart the 2012-13 bazaar

The 2012-13 upfront marketplace sleepily shook itself to life today, as Fox began piecing together a wave of preliminary commitments. Sources say that the network is doing business with two of…

CBS Halfway to a Super Bowl Sellout

Despite GM snub, inventory is in high demand

General Motors may have motored away from its traditional Super Bowl advertising commitments, but the loss of the auto giant hasn’t had a material impact on CBS. According to CBS Corp.…

Hang 10: The Year's Most Promising Failed Pilots

Roseanne, Sarah Silverman, Will Forte projects falter

Perhaps no exchange more efficiently lays bare the unsentimental heart of the TV business quite like the back-and-forth between Jules and Vincent at the beginning of Quentin Tarantino’s Pulp Fiction.…

Handicapping the Cable Upfront

A roundup of the winners and losers

Cable networks have griped for years that it’s past time they achieved parity in ad rates with broadcasters—and at some conglomerates (namely, NBCU), cable outshines broadcast. But despite cable’s sturm…

Nets Prime the Pump

Broadcast networks unveil ambitious slates

Trying to gauge the quality of a 22-episode television series by watching three minutes of foot-age culled from the pilot is akin to declaring your major when you’re in kindergarten.…

Prime-Time Matchup

A breakdown of shows going head-to-head

MONDAY 9-10 ABC Dancing With the Stars vs. CBS 2 Broke Girls/ Mike & Molly vs. FOX The Mob Doctor vs. NBC The Voice As much as you never want to drag…

Adult Swim Brings Funk, T.I. Brings Noise

Comedians from Kristen Schall to Dan Harmon chill at the late-night upfront party

Adult Swim typically throws the best party of the upfront season, as much for the decor as for the entertainment. This year at the Hammerstein Ballroom, the top-ten primetime network…

OMFG: The CW Shakes Up Prime-Time Roster

With resolution in sight for ‘Gossip Girl,’ net preps five new series

Like someone joggling a Magic 8-Ball in order to elicit a more positive result, The CW has shaken up its prime-time schedule, sending four of its signature programs to new…

The 10 Best Upfront Presentations (So Far)

From robots to an attempted seduction by Jennifer Love Hewitt, some nets really know how to party

The upfronts are supposed to be an opportunity for cable and broadcast networks—and now digital content providers—to unveil their slates of new programming before an audience of advertising executives, in…

CBS Upfront: Sales Pitch or Victory Lap?

Les is more as Moonves screens new drama series

CBS on Wednesday kicked off its 2012-13 upfront presentation with what amounted to a victory lap, as executives went to novel (and sometimes gonzo) efforts to celebrate the network’s ratings…

No Major Surprises as CBS Unveils Fall Lineup

Network plots four new series, shifts ‘Two and a Half Men’ to Thursdays

As befits its status as the most-watched television network on the dial, CBS is also the most stable. While its rivals scramble to fill holes and put out fires, CBS…

Turner Unveils a Slew of Scripted Series

Cable org will sell ads on comedy site 'Funny or Die'

It's crime time again at TNT. Turner held its annual upfront breakfast at the Hammerstein ballroom this morning, unveiling new shows for TNT, a ton of new products for TBS…

Kimmel Skewers ABC Rivals in Traditional Upfront Bit

Chat show host cracks that annual sales pitch is 'bullshit'

In what has become a snarky rite of spring, ABC late-night host Jimmy Kimmel on Tuesday afternoon affectionately skewered his network, before turning his sights on the competition. Speaking at the…

ABC Shakes Up Prime Time

Big shifts, lots of laughs in 2012-13 schedule

Fans of hit ABC series like Revenge and Don’t Trust the B---- in Apartment 23 will need to rearrange their fall social calendars, as Emily Thorne and the comely sociopath…

Oops!...Fox Did It Again

Network bolsters schedule with Britney, Demi and Mindy

It was perhaps the worst kept secret in the business, but when Simon Cowell on Monday afternoon introduced Britney Spears as one of The X Factor’s new celebrity judges, the…

NBC Plots Comedy-Driven Revival

Peacock schedules four nights of sitcoms

NBC on Monday returned to its Radio City upfront stomping grounds, laying out a 2012-13 prime-time schedule designed to tickle viewers’ funny bones. But before the network could get the…

NBC Announces Fall Schedule

Peacock bulks up on ‘The Voice,’ comedy

NBC has doubled down on its franchise musical-competition series and scripted comedy, planning fall and spring cycles of The Voice and sprinkling sitcoms across four nights.  In a Sunday conference call,…

Boning Up on the Upfront: A Cheat Sheet for the 2012-13 Bazaar

An advance look at TV’s annual pitch to the ad world

On the eve of the annual spectacle known as Upfront Week, broadcasters can take comfort in the knowledge that the four-day dog and pony show will lead to some $9.2…

A+E Networks Throws Elbows

Upfront presentation features jabs at rival nets

A+E Networks owns History, A&E and Lifetime and clearly feels like it's about time it got some respect. At a blowout presentation at Lincoln Center in New York, the network's ad…

Sick Nick a Drag on Viacom Ad Sales

Kids net ratings declines remain a concern

Nickelodeon’s ongoing ratings woes were the talk of Viacom’s fiscal second-quarter earnings call, as executives faced a litany of pointed questions about the network’s under-deliveries. Speaking to analysts in a Q&A…

YouTube Commits $200 Million in Marketing Support to Channels

Upfront features Jay-Z, Neon Trees, Flo Rida

YouTube's "brandcast" event (please don't call it a NewFront) started off with a bang and ended with vp, global head of content Robert Kyncl pledging some $200 million in marketing…

Highlights From Adweek's NexTech @DCNF

Topics included future of TV, state of Web publishing, naps at AOL

Arianna Huffington talked about reducing stress, getting more sleep and the problem with men. Greg Rivera of Xbox Advertising talked about a not-so-far-away future when kids will get to star…

NBC Boosts Digital Initiatives at NewFront

Daily Candy and Style partnership is the centerpiece of event

NBCUniversal is certainly getting its mileage out of Joel McHale's contracts: a day after the Community star briefly performed at the E! upfront (on which network he hosts The Soup), he…

Catch Me If You Can

CBS’ Les Moonves predicts a decisive upfront win

While upfront negotiations aren’t likely to begin until the end of the month, Les Moonves believes the outcome is a fait accompli.  Speaking to investors Tuesday afternoon during CBS Corp.’s first-quarter…

E! Hits Upfront With Rebranding

Now under NBCU's Bonnie Hammer, net adds series to solidify its pop culture pedigree

How excited is E!? It’s so amped, it’s actually merging with the exclamation mark. The cable network is set to unveil a full-blown rebrand today (April 30) at its first New…

The Problem With the Digital Upfront

Lots of reasons why TV budgets aren't likely to move—at least for now

Here’s the problem with all these digital NewFronts: People like Rino Scanzoni don’t know what to do with them. And they’re probably not attending the events anyhow. Indeed, for all the…

Playing Nice at the Upfront

Buyers and sellers predict a drama-free TV ad bazaar, but online video players could make a play for dollars

If past upfronts have been characterized by a good deal of prefatory chest thumping, with sellers crowing about the prices they deserve and buyers countering with curt dismissals, the early…

MTV's Upfront Features New Comedies, Alicia Keys

Network previews 'Snooki and JWoww vs. the World'

"This is where Justin Bieber got his start," MTV's on-air personality Sway Calloway reminded the audience at the network's upfront presentation on Thursday evening. As the TV world's broadcast presentations get…

Big Names, Bold Claims at Digitas NewFront

Confab showcases projects from Tom Hanks, Anthony Zuiker, Microsoft Kinect

Rashida Jones was worried that becoming active on Twitter might make her seem like she was “on caffeine and cocaine.” Meanwhile, CSI creator Anthony Zuicker definitely appeared to be—at least…

Disney Turns to Mobile Apps as Show Pilots

Interactive division planning its second Web show based on popular iPhone game

Disney may have found a new formula for launching original online series: find mobile games that already have a following and treat them as backdoor pilots. The company’s Interactive division announced…

Oxygen Upfront Highlights New Programming

'Girlfriend Confidential' franchise touted

NBCUniversal cable network Oxygen—Bravo's "little sister" network—announced a long list of new shows Wednesday, hours before its annual party and programming breakdown at the top of the Dream Hotel in…

Yahoo Planning Scripted Series

Katie Couric gotcha interview among highlights from upfront event

Yahoo's packed-out Digital Content NewFront event included a plethora of new programming Wednesday afternoon, including a series from the creators of Broadway hit Rock of Ages called 'Dancing With Myself.'…

Syfy Boosts Development Slate

New show 'Defiance' melds with massively multiplayer online game

Syfy redecorated large sections of the American Museum of Natural History for its 2012 upfront presentation, where network president Dave Howe led an hour-long tour of the network's new offerings,…

Scripps Goes Big With 2012 Upfront

Presentation covers new branding initiatives

Scripps Networks Interactive has gained a reputation in recent years for lengthy, early upfront events—last year's breakfast ran into late morning—but this time, the company opted for a much bigger…

AOL Unloads Spree of New Properties, Content

Distributed video network. scripted shows headline NewFront event

On Tuesday (Apr. 24) AOL looked to maximize the attention the Digital Content NewFronts—a string to TV-upfront-styled events—have been receiving over the past couple months. Case in point: the portal…

BBC America: Costumes, Yes; Drama, Yes; Buttoned-Up, No

Upfront party features ad buyers climbing on trapezes

Where to begin? There were the trapeze artists, who perched on giant rings hung from the ceiling and stretched into improbable positions. There were the burlesque dancers, who took off…

Hulu's First Upfront Attracts Attention, Attendees, Hopefully TV Dollars

Digital TV service announces new projects from Seth Meyers, more

As Hulu's programming slate deepens, its advertising model is also getting more intricate. Like AOL, the company is offering guarantees based on Nielsen's new OCR (online campaign ratings) system, which…

Upfront and Center

Discovery ad chief Joe Abruzzese prepares to go to the mat, and takes Adweek along for an insider's view

Two well-dressed men enter a room, each carrying a sheaf of documents tucked under one arm. They take a seat across from each other at a small round table. Spring…

Analyst: Broadcasters Poised for Another Strong Upfront

Janney’s Wible predicts 10% CPM hikes for CBS, Fox

In the absence of any verified client budgets, talk about what’s in store for the coming upfront marketplace is highly speculative. That said, macro-economic trends seem to portend another robust…

Discovery Communications Parties With James Woods, Robots, Oprah at Upfront

Cable company unveils a slew of green lights

Discovery tends to play it big for its upfront presentation, and 2012 was no exception. If you had to pick a star of the show, it would probably be Henry Schleiff,…

Bravo's Upfront Party Brings in the Swells

Network still on an upswing, with new scripted content in development, more 'Housewives'

When you arrived at last night's Bravo upfront, a nylon tent with plastic windows in it had been erected around the front of the venue—one of those former New York…

Analyst: Auto to Steer Banner Upfront Haul

Increased sales will lead to record windfall in spring bazaar

While client budgets have not been finalized, at least one analyst believes that a surge in auto sales will lead to a record windfall in this year’s upfront. In a report…

Let the Upfront Games Begin

CBS' Les Moonves eyes double-digit upfront hikes

Les Moonves on Wednesday told investors that CBS is gearing up for another lucrative upfront market, predicting that the top-rated broadcast network will land double-digit pricing increases versus its already…

CAB Touts Another Killer Year for Cable

Ad-supported nets take in $22.1 billion in ad sales revenue

It was another banner year for the national cable networks, as overall ad sales in 2011 surpassed the $22 billion mark. Having crunched the numbers for all ad-supported cable nets, the…

GM Opts Out of Q2 Upfront Buys

Carmaker looks to cleave TV costs

General Motors has thrown the transmission in reverse, exercising options to cancel a substantial portion of its second-quarter upfront commitments. According to several sources, GM has pulled out of nearly 50…

Adweek.com's Top 10 Television Stories of 2011

The fall season's hits and misses, TV's most powerful women, and goodbye to Meredith Vieira

Here are the 10 most-read television stories published on Adweek.com in 2011:   Facebook Pitches Social TV Creating program guides based on what friends watch By D.M. Levine Facebook has a message for the…

Ad Agencies Register Concern on Economy

While not in panic mode, CEOs, national buyers closely monitor economy

On an "are-you-worried-about-the-economy" scale of 1 to 10 (10 being a repeat of the 2008 meltdown), agency chiefs are more worried than not that the glitchy economy will hurt their…

CBS' Q2 Earnings Soar on Ad Sales, Licensing Gains

After owning upfront, Moonves takes victory lap

CBS Corp. on Tuesday kicked off earnings season in fine fashion, resoundingly beating Wall Street’s expectations in the wake of a powerhouse upfront bazaar and an uptick in licensing and…

CAB Eyes Cable Upfront Haul at $9.29 Billion

Record sales gives TNT, USA, et al., advantage over broadcast

After a frenzied selling season that saw top-tier cable network groups writing price increases of as much as 15 percent, the final tally for the 2011-12 upfront is in. At…

NBCU Cable Clinches Record Upfront Haul

Sales chief Cassaro gets big rate increases for USA, Bravo

There are a few stray deals to wrap before a final 2011-12 tally may be formulated, but for all intents and purposes, the upfront marketplace is closed for business. All told,…

Media Buyers Warn of TV Ad Downturn

Horizon CEO says upfront success no guide to future

Despite being well on the way to wrapping one of the most lucrative upfront periods in TV history, media buyers are seeing signs that the ad boom may not be…

Broadcasters Wrap Spring Fling

ABC, CBS, NBC cross the upfront finish line; Turner leads cable market

Broadcast’s time at the upfront table is up, as ABC, CBS and NBC on Thursday closed out their respective negotiations. According to media buyers, ABC had nailed down average CPM gains…

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