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Why the Conversational Power of Podcasting Is the Future of Advertising

Medium's simplicity drives engagement

It's been fascinating for me to observe how marketers and content creators in the past few years have become obsessed with being a part of "conversations"—conversations between platforms and brands,…

Turner Will Continue Reduced Ad Loads on TNT Next Year, and Could Expand to TBS in 2018

Kevin Reilly is reinventing the networks

Turner's experiment with reduced ad loads of up to 50 percent on TNT's new drama Animal Kingdom this summer has been so successful that the company is already planning on…

NBCUniversal Wraps Upfront With Huge 12.5% CPM Hikes for NBC

Finishes up a tough year for buyers

The final broadcaster has crossed the upfront finish line. NBCUniversal has finished its upfront business, securing CPM (cost per thousand viewers reached) increases of 12.5 percent for NBC in prime time,…

Fox Finishes Upfront Sales Strong Thanks to Interest in New Shows Like Lethal Weapon

Network had big CPM, volume gains

After nursing its wounds during last year's upfront presentation, Fox is in a much more celebratory mood this time around. The Fox Networks Group—which includes Fox, Fox Sports, FX, FXX, National…

ABC Finishes Its Upfront Sales Strong and Early Thanks to Slate of Freshman Programs

CPM increases in the 9%-10% range

While ABC took its time during last year's upfront negotiations, which didn't officially wrap until August, the network worked with a bit more urgency this year. ABC has finished its upfront…

Turner Is the Latest Media Company to Secure Double-Digit CPM Gains in Its Upfront

Volume up 2% to 3%

All those broadcast and cable networks that predicted a strong upfront season have been proven correct so far. As networks and buyers try to wrap up their upfront business in…

Disney Channel Sees Big CPM and Volume Gains as Toy Companies Expand Holiday Ad Buys

Surging category propels upfront

As more media companies pull within sight of the finish line, Disney Channel is the latest to conclude its upfront negotiations. The company—which includes Disney Junior and Disney XD—saw big…

After Finishing Viacom’s Upfront, Jeff Lucas Moves to Snapchat as VP and Head of Global Sales

21-year vet Sean Moran will replace him

Less than two weeks after speedily wrapping up Viacom's upfront sales, Jeff Lucas is stepping down as the company's ad sales chief to become Snapchat's vice president and head of…

The CW's Superhero Shows Power the Network to Double-Digit Upfront Gains

Both of CBS Corp.'s networks wrap upfronts

Today, CBS Corp. settled all upfront business. Shortly after CBS made good on chairman and CEO Leslie Moonves' vow for double-digit CPM increases, its sister network, The CW, has done the same,…

CBS Makes Good on Leslie Moonves' Vow of Double-Digit CPM Increases

First broadcaster to finish upfront business

After finishing the 2015-16 season as the No. 1 broadcast network in total viewers and adults 18-49, CBS has now become the first broadcast network to cross the upfront finish…

CBS Will Roll Out Its Fall Shows Over 7 Weeks

Thursday Night Football premieres Sept. 15

Most broadcast networks will be rolling out their fall shows in a compressed timeframe, but CBS is going to take its time next season. The network, which announced its fall premiere…

The Flash Will Kick Off The CW's Action-Packed Fall Premiere Schedule

And Supergirl settles into its new home

The CW is the latest broadcast network to lock in its fall premiere dates this week, and will be kicking off the season with its top-rated series, The Flash. While NBC…

Fox Will Premiere All 16 of Its Fall Series During a 1-Week Blitz

September rollout includes Exorcist, Lethal Weapon reboots

'Tis the season for fall premiere dates. NBC released its plans yesterday, and now Fox has announced when its new and returning shows will debut this fall. While most networks save…

NBC Sets Fall Premiere Dates and Will Use 'The Voice' to Launch Its 3 New Series

Sunday Night Football kicks things off

Because NBC's No. 1 series, Sunday Night Football, stretches well past 11 p.m., the network can't use it to help any of its new shows this fall. Instead, the network…

Viacom’s Embattled CEO Says Paramount Sale Will Proceed Despite War With Sumner Redstone

And that upfront sales are strong

In his first public comments since his public battle with Viacom founder and chairman emeritus Sumner Redstone over the company's future, Viacom executive chairman and CEO Philippe Dauman said the…

75 Percent of Networks Will Use C7 Advertising Metric for Upfront Deals

VAB survey caps shift after decade using C3

Step aside, C3. Your upfront reign is over. Around 75 percent of broadcast and cable networks will use Nielsen's C7 metric as their primary currency for this year's upfront deals, according…

Report: Viacom Ad Sales Chief Jeff Lucas Is Headed to Snapchat

His departure would throw Viacom's upfront into disarray

Viacom's situation—in which its founder, CEO and board of directors are all engaged in a bitter legal battle over the company's future—just might have gone from bad to worse. Just a…

Brands Can Now Measure the Social Media Impact of Their Wendy Williams Show Integrations

4C bolsters Twentieth Television's upfront pitch

As TV syndicator Twentieth Television looks to line up new brand integrations during the upfront, it has partnered with data science player 4C to measure their social impact—and find new…

Why the Public, Bitter Battle Over Viacom's Future Shouldn't Affect Its Upfront Negotiations

Ad sales chief Jeff Lucas provides stability

As Hollywood-related civil wars go this summer, Captain America and Iron Man have got nothing on Sumner Redstone and Philippe Dauman, who are engaged in a public, bitter battle over…

The CW Extends Affiliate Agreement With Tribune in 12 Markets Ahead of Upfront Negotiations

But Chicago's WGN-TV is going independent

The CW has completed an essential piece of business prior to beginning upfront negotiations, and we're not talking about last week's presentation to buyers. This morning, The CW and Tribune Media…

The 5 Buzziest Television Trends That Defined This Year's Upfronts

From digital disruption to Kiefer Sutherland

The annual broadcast upfronts week has wrapped, as the networks spent four days wooing buyers with their new schedules, lots of impressive-sounding stats (some figures were more accurate than others)…

How TV Networks Battled Back This Week Against Bold Claims by Digital Companies

At stake: the $17 billion advertising marketplace

"Is television dead?" During Turner's upfront presentation on Wednesday, truTV host Billy Eichner called that a silly question, adding, "It's so stupid. That's more stupid than not giving Samantha Bee The…

The 10 Most Memorable Moments From This Year’s Upfronts

Which network was the funniest, and which had the best Hamilton parody?

That's a wrap on upfronts week, where the networks were unusually cordial to one another—well, except for Jimmy Kimmel—as they banded together to attack a common foe: digital video companies. But…

Movie Theaters Are Thriving With Millennial Viewers, According to Ad Sales Teams

Upfronts say data shows a growing passion for cinema

Talks of a merger between movie theater advertising powerhouses Screenvision and National CineMedia (NCM) broke down 14 months ago. A little over a year later, the companies are going their…

After Snagging Supergirl, The CW Will Devote 40% of Its Fall Schedule to Superhero Shows

DC Comics series kick off Monday through Thursday

If you switch on The CW this fall, there's a 40 percent chance you'll see a superhero series. The network's fall schedule, which it announced today ahead of its upfront presentation…

CBS Uses Carpool Karaoke and Hamilton to Celebrate Its Top Dog Status at Upfronts

Network announces Good Wife spinoff for CBS All Access

CBS was in the mood to celebrate during its upfront presentation for buyers at New York's Carnegie Hall Wednesday afternoon. And with good reason: Not only was it the most-watched…

Turner's Upfront Features a Drone, a Wolf and a Plea From Samantha Bee

And more digs at digital metrics

Turner's upfront presentation this morning became the first to feature a drone and a Wolf. CNN anchor Wolf Blitzer emceed the event, which represented eight Turner networks as well as Turner…

CBS Wins No. 1 Spot in TV's Coveted 18-49 Demo and Adds New Comedies to Stay on Top

Network beats NBC and proves appeal with younger viewers

Several networks have claimed that they are No. 1 in some demo or another during upfronts this week. Today it was time to hear from the only network that can…

Future of Telenovelas Split at Telemundo and Univision as the Genre Evolves

One doubles down, another moves away

Much like their American cousin the soap opera, telenovelas, which originated in Latin America, have the same sappy tone, breakneck production schedule and five-times-a-week run. But as U.S. Hispanic audiences…

Turner Is Opening a Branded Content Studio With Conan O'Brien's Team Coco

TNT adds young Shakespeare drama for 2017

Turner's upfront presentation will kick off later this morning at The Theater at Madison Square Garden, but the media company, which like NBC, holds one showcase for all of its…

Kiefer Sutherland's New Series Gives ABC's Muted Upfront Pitch an Explosive Finish

Designated Survivor looks like a hit

The key to planning a big event like a broadcast upfront presentation is that if you start big and end big, everything else in between ultimately doesn't matter that much. That's…

Jimmy Kimmel Proves He’s Still the King of Upfront Week

Compares ABC to an 'enormous paper shredder'

Despite a strong set from Seth Meyers during NBCUniversal's upfront on Monday, fellow late night host Jimmy Kimmel proved this afternoon why his annual roast on ABC's upfront stage is…

ABC Study Makes the Best Case Yet That TV Advertising Is Still Superior to Digital

Network unveils findings during upfront

For the past two and a half weeks, digital video players and networks have been engaged in a war of words and stats (some of them dubiously parsed) to bolster…

ESPN Is Measuring How Many People Tune In at Bars, Gyms and Even Maternity Wards

Downplays subscriber losses during theatrical upfront

For the second consecutive day, Hamilton made it's way into the opening of an upfront. Broadway stars Daveed Diggs and Leslie Odom Jr. bookended ESPN's upfront this morning from The Minskoff…

ABC's New President Makes Her Mark With Major Schedule Changes for Fall

TGIT gets its first non-Shonda Rhimes show

For her first fall schedule, new ABC Entertainment president Channing Dungey proved she's not afraid to shake things up in an attempt to reverse ABC's slide to fourth place among…

Fox Continued the Assault on Digital Media Metrics, and Wowed Buyers With a Solid New Slate

Slams 'non-premium, subprime' digital video

Just two events into the broadcast upfronts, the theme of this week is already clear: After absorbing punches from digital video companies for two weeks during the NewFronts, where they…

NBCUniversal Asserts Its Dominance Over Digital Video Players

Holds 'biggest upfront that has ever existed'

First things first: NBCUniversal did indeed follow through with its repeated promises to pull off its first combined upfront presentation—rolling together two broadcast networks, 15 cable networks and all of…

Fox Will Fill Its American Idol Void With 24, Prison Break and Other Familiar Brands

Several movies get reboots as TV shows

Fox's lineup is going to feel awfully familiar next season. No, the network isn't fielding mostly the same lineup as this season; on the contrary, the network will be without American…

Steve Harvey's Secret to Making 5 Shows at the Same Time? Relatability and Humor

And TV's busiest man is ready to take on even more

NBC's Sunday night audience vanishes after Sunday Night Football concludes each January, so the network had modest expectations for the 18-49 demo performance of Steve Harvey's variety series Little Big…

How Steve Harvey Survived His Miss Universe Debacle, and Came Out the Real Winner

And why his T-Mobile Super Bowl ad almost fell apart

It was the gaffe heard round the world—and all over social media. While hosting the Miss Universe pageant in December, Harvey made headlines everywhere after he incorrectly announced that Miss…

NBC Looks to Reclaim the Ratings Lead With New Chicago and Blacklist Spinoffs, and More Football

Blindspot shifts to Wednesday at 8

With five returning freshman shows from last season, as well as additional prime time NFL games with Thursday Night Football, NBC has put together a 2016-17 schedule that emphasizes stability…

National Geographic Channel Will Reduce Ad Load by Up to 50 Percent for New Series and Specials

Documentaries will air commercial-free

Networks are making good on their promises to start creating less cluttered environments for consumers. TNT, truTV and NBC are experimenting with reducing ad loads in the coming season, and…

Adult Swim Expands With New Daytime Digital Slate to Keep Millennials Watching

Robot Chicken will spoof The Walking Dead

As Adult Swim looks to keep its grip on millennials—it's been the No. 1 network in adults 18-34 for the past 11 years in total day viewing, where it currently…

NBC’s Robert Greenblatt Has No Regrets About His Surreal Upfront Duet with Dolly Parton

'People thought, What is he thinking?'

NBC Entertainment chairman Robert Greenblatt hates sitting through upfront events as much as you do. "I think those upfronts tend to be just mind-numbing for the audience. They go on…

TruTV Is Attracting a Younger Audience Thanks to New Comedy Shows and Specials

Turner network claims median age of 35

Though it won't present to advertisers for another week, truTV gave a hint at what it will say to buyers during its time at Turner's big upfront party on Wednesday,…

Guide to Broadcast TV’s Renewals and Cancellations

A roundup of which shows will make it to next season

With broadcast upfront week rapidly approaching, the five broadcast networks are putting the finishing touches on their fall schedules by making final decisions on which of their current shows will…

What's Keeping Broadcast Presidents Up at Night as They Plan Pitches to Advertisers?

Rebuilding lineups and plugging holes

It all comes down to this. The broadcast upfronts are just days away, which means it's crunch time for the network presidents. They and their top execs will be spending…

Vox Media Launches Its First TV Show on A+E Network's FYI

Creates studio just for Snapchat content

Vox Media is crashing the NewFronts party. Though it doesn't have an official slot during the two-week digital video marketplace, Vox is still making its pitch to advertisers. While the official…

Why Nielsen's Ambitious Total Audience Measurement Won’t Be Used During the Upfronts

Clients need more time to process new metrics

Since first announcing its Total Audience Measurement in October, Nielsen has maintained that the new tool, which will include viewers across all linear and digital platforms in a single metric, would…

ESPN Is Forging a Partnership With Vice to Reach a New Generation of Sports Fans

Viceland will air 30 for 30 films

For years, ESPN's upfront has been mostly a celebration of its perch atop the sports TV marketplace: the self-styled Worldwide Leader flexing its muscle as the unchallenged victor. That's still mostly…

Viacom Strikes Advertising Deal with Roku as Its TV Ad Revenue Falls

First programmer to access streaming service’s audience data

As second-quarter TV ad revenue fell 5 percent, Viacom is hoping that a new targeted advertising deal with Roku will help resuscitate its advertising business. Viacom and Roku announced a…

IFC Doesn't Want to Chase Millennials, or Even Say That Word

Mission remains to go against the grain

IFC has always prided itself on going against the grain—the network proudly boasts the tagline "Always On. Slightly Off." And during its upfront presentation this afternoon, president Jennifer Casserta said…

Will the Return of 'Unplugged' and 'Cribs' Bring Millennials Back to MTV?

New president hopes music focus reverses ratings slide

Can MTV be saved? New president Sean Atkins thinks so, and ahead of today's upfront event, he's revealing how: by putting the music back into the network that used to…

BET Hopes New Scripted Projects Will Keep It on Top Among African-American Audiences

Partners with Tidal on music anthology series

BET has been around for 35 years and has reigned as the top media brand for young African-American audiences for the past 15 years. And at the Viacom network's upfront presentation…

Crackle Will Only Show 5 Ads Per Episode in Its Original Series

Sony-owned streamer takes aim at Hulu during second upfront

Crackle's decision to move out of the NewFronts last year and hold its own upfront presentation changed the way advertisers viewed the streaming platform, according to general manager and evp Eric…

AMC Networks Doesn’t Need a Big Upfront Event. It Has The Walking Dead

With new shows, network targets millennials every Sunday

AMC Networks is one of many companies that have moved away from pricey upfront spectacles in favor of smaller, more intimate gatherings with clients. But it also has one of…

Crackle Partners With Comcast as It Heads Into Its Second Upfront

Cable provider will carry the streaming service's content

Crackle has spent the past year trying to position itself as a mainstream TV network, even going so far as breaking away from the digital-centric NewFronts. And as the Sony-owned…

Meet 5 Prime-Time TV Schedulers Whose Decisions Will Make or Break the Next Season

Their boldest moves ahead of the upfront

Kelly Kahl has been scheduling CBS' prime-time programming for two decades, but he knows that his job still remains a mystery to most people. "Scheduling is a weird thing: You…

Why Many TV Networks Are Scrapping Pricey Upfront Spectacles

And pitching buyers in more intimate settings

Discovery Communications used to hold one of the biggest events each upfront season, throwing a lavish presentation packed with big names like Oprah Winfrey. But the company began realizing that…

Samantha Bee Instantly Shook Up Late Night With Her Show—and She's Just Getting Started

Full Frontal host on leap of faith with TBS

One of TBS and TNT president Kevin Reilly's earliest big bets has already paid off handsomely: Full Frontal with Samantha Bee, the former Daily Show correspondent's new weekly series (which…

Turner Heads Into Upfront Bristling With Programming and Ad Sales Innovation

How 3 execs are reinventing the home of TBS and TNT

April 4 was a day that Turner president David Levy had been looking forward to "for many, many years," he says. For the first time in television history, his networks…

By Reviving Tales From the Crypt, Turner Is Literally Bringing Shows Back From the Dead

Part of new horror block from M. Night Shyamalan

It's been quite a week for fans of 1990s nostalgia. A few days after The CW said it would bring back sketch comedy show MADtv for a prime-time run, TNT became…

TV One Just Nabbed the Cable Rights for Fox's Smash Hit 'Empire'

Network renews 7 series, green-lights 7 more

TV One is entering its awkward middle-school years, but as the African-American themed channel heads into its 12th year, it sees an opportunity for reinvention. "The great thing about adolescence is…

This Media Network Is Taking Its Storytelling Directly to Advertisers

With GlassWorks, Azteca sees future of branded content

As a young man, digital media executive JuanMa Rowland suffered a debilitating head injury. Though he didn't know it at the time, that traumatic event opened up a world of…

Freeform Is Branching Out Into Late Night and Short-Form Content

New Marvel series highlights former ABC Family's upfront

The network formerly known as ABC Family not only has a new name, having relaunched in January as Freeform, it also has plans to branch out into late night and make a major…

FX CEO Says 'Human Curation' Is Still More Important Than Data

Targeting can only get advertisers so far

Just a month into upfront season, and the buzz around data has already become deafening. But at least one company, FX Networks, is making the case to advertisers that their…

To Get Its Message to Advertisers, Comedy Central Let Its Stars Crack Jokes

Laughs prove more effective than speeches about data

Comedy Central set expectations high for Thursday's upfront presentation by adopting a Donald Trumpesque slogan: "Making upfronts great again." Then the network did just that. Its secret weapon? The execs took…

Hallmark Touts Itself as More Than Just a Christmastime Network

Showcases year-round programming strategy

Most TV companies are scaling down their upfront presentations, choosing to pitch buyers one-on-one instead of holding glitzy star-studded events. But one company went entirely the other way. After spending the…

Discovery Communications Is Thinking Globally (and Digitally) With Advertising Bouncing Back

Business 'significantly more positive' after U.S. declines

Discovery Communications will be interacting with U.S. buyers and advertisers during this year's upfront presentations as always, but the company has shifted to a global focus on its content. "The basic…

Comedy Central Is Expanding Its Branded Content Approach With a Slate of Short-Form Series

Applies linear development mindset to new spots

As Comedy Central puts the finishing touches on its star-studded upfront presentation later today, the network is also quietly expanding its approach to branded content, prepping a new slate of…

NBCUniversal Will Combine Its Cable, NBC and Telemundo Upfront Presentations

All networks will present May 16 at Radio City Music Hall

The broadcast upfront week just got a lot more interesting—and a little bit shorter. NBCUniversal has decided to merge its NBC, Telemundo and NBCU cable entertainment upfronts into a single NBCU…

Scripps Is Planning a 6-Network Halloween Crossover Special

Upfront highlights multiplatform brand opportunites

Marvel and DC aren't the only media companies engineering major crossover events to showcase their biggest properties. Scripps Networks Interactive—home to HGTV, Food Network, Travel Channel, DIY Network, Cooking Channel and…

A Year After Rebranding as Pop, the Old TV Guide Network Has Added Almost 100 New Advertisers

Making its upfront push as ratings rise

A year after rising from the ashes of the TV Guide Network, Pop is still making noise with viewers and advertisers—and the network is entering this year's upfront with a…

ABC and Warner Bros.' New Deal Will Make Binge Watching Easier

Viewers come away big winners

Networks and studios have been battling for years over stacking rights—the ability to offer in-season episodes via on demand or network streaming—but a new agreement from ABC and Warner Bros.…

National Geographic Channel's 'Epic, Audacious' Upfront Previews Emphasis on Scripted Programs

David Letterman heads to India in return to TV

National Geographic Channel is leveraging its global brand to take audiences and advertisers to new places—including the red planet. Courteney Monroe, CEO of National Geographic Global Networks, detailed a bold vision…

Disney Channel Relies on Its Beloved Brands (and New Apps) to Connect With Kids and Their Parents

Now holds upfront meetings at two theme parks

Everything old is new again for the Disney Channel, which is reviving many of its most beloved brands for new series and movies it hopes will appeal to kids as…

Why GSN Will Do 'More of the Same' as Other Networks Scramble for New Ideas

Viewers are younger thanks to brand refresh

During this upfront season, several networks will brag about their exciting new directions and evolutions. In fact, a couple of them have already done that. But not the Game Show Network,…

CMT Branches Out Into Scripted Series, and TV Land's Rebrand Draws Younger Viewers

Viacom networks unveil year's plans at joint upfront

One day after Nickelodeon kicked off the 2016-2017 upfront season, the other two networks in the Viacom Kids and Family Group, CMT and TV Land, made their respective pitches to…

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