Advertisement
Upfront
  • Which Networks' Data Platforms Do Media Buyers Actually Like? NBCUniversal, Turner and Viacom are the strongest bets

    Data dominated this year's upfront presentations, as each network claimed it had the best data platform to help advertisers and media buyers enhance TV buys. Now that upfront business has finally wrapped, we asked several buyers to ……

  • ABC Finally Caps Upfront With CPM Gains Network is the last broadcaster to complete business

    After spending the day touting its fall slate to television reporters, ABC had some additional news to break: the network has finally finished its upfront deals.  A source says that CPM increases were between 5 percent and 6 ……

  • NBCUniversal Finishes $6 Billion Upfront Thanks to football and late night, NBC nets 5 percent CPM increases

    NBCUniversal wasn't part of the flurry of upfront business that concluded two weeks ago, but the company has finally wrapped its $6 billion advertising bazaar. "NBCUniversal has completed its upfront, securing almost $6 billion in ……

  • Turner Closes Out Upfront Sales Ahead of 2 Broadcasters Second year as a combined portfolio yields CPM increases

    Another upfront sales team is wrapping business before the July 4 holiday, as Turner has completed the majority of its upfront negotiations, according to sources familiar with the situation. Unlike last year, when Turner finished after the ……

  • Despite Empire, Fox Finishes Upfront Sales With CPM Declines Volume was flat for the restructured Fox Networks Group

    Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as 2 percent below last year, according to ……

Which Networks' Data Platforms Do Media Buyers Actually Like?

NBCUniversal, Turner and Viacom are the strongest bets

Data dominated this year's upfront presentations, as each network claimed it had the best data platform to help advertisers and media buyers enhance TV buys. Now that upfront business has…

ABC Finally Caps Upfront With CPM Gains

Network is the last broadcaster to complete business

After spending the day touting its fall slate to television reporters, ABC had some additional news to break: the network has finally finished its upfront deals.  A source says that CPM…

NBCUniversal Finishes $6 Billion Upfront

Thanks to football and late night, NBC nets 5 percent CPM increases

NBCUniversal wasn't part of the flurry of upfront business that concluded two weeks ago, but the company has finally wrapped its $6 billion advertising bazaar. "NBCUniversal has completed its upfront, securing…

Turner Closes Out Upfront Sales Ahead of 2 Broadcasters

Second year as a combined portfolio yields CPM increases

Another upfront sales team is wrapping business before the July 4 holiday, as Turner has completed the majority of its upfront negotiations, according to sources familiar with the situation. Unlike last…

Despite Empire, Fox Finishes Upfront Sales With CPM Declines

Volume was flat for the restructured Fox Networks Group

Even having the biggest new hit in decades—all hail, Empire!—couldn't keep Fox from taking a hit as it closed this year's upfront sales.  Fox's CPMs were flat to as much as…

CBS Says It Will Finish on Top as It Completes Its Upfront Sales

Network claims it will secure the highest broadcast rates

The CW is no longer the only network to have taken upfront sales off its summer to-do list. Three days after The CW finished its upfront business, CBS announced it…

The CW Is the First Broadcast Network to Wrap Upfront Sales

The Flash fuels hefty volume, CPM increases

After a sluggish start, this year's upfront season is finally in full swing, with The CW becoming the first broadcast network to wrap its upfront sales. By this time last year,…

The Flash and Jane the Virgin Bookend The CW's Fall Premieres

Network delays fall debuts until October

Last season, most of the buzz surrounding The CW focused on a pair of freshman series: The Flash and Jane the Virgin. Next season, those very two shows bookend the…

Sunday Night Football and Neil Patrick Harris Will Kick Off NBC’s Fall Premieres

Here's the complete list

The No. 1 network in adults 18-49 for two seasons in a row will begin defending its title on Sept. 10. That's the night Sunday Night Football—which debuts (when else?) on…

CBS Study: TV Trumps Digital in Spending and Reach

Data in hand, networks make their case this sales season

With television advertising facing a new challenge from digital media, the industry is compelled once again—for the first time in 25 years—to tout TV effectiveness, this time with the help…

Here Are the Premieres ABC Has in Store for This Fall

Shark Tank spinoff fills a key time slot

ABC has filled the big gap in its fall schedule, setting its Shark Tank spinoff Beyond the Tank for Tuesdays at 10 p.m. That show will replace Quantico, which the…

Why TV Is Still the Most Effective Advertising Medium

Key findings from MarketShare study

With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant:…

Turner Unveils Branded Content Studio for CNN and HLN

Courageous will help advertisers tell their stories

CNN is officially in the branded content business. Turner Broadcasting unveiled Courageous, an in-house branded content studio for CNN and HLN advertisers and marketers. "Now we can offer marketers the opportunity…

Pregnancy Prompts NBC to Shift Chicago Med to Fall and Heartbreaker to Midseason

With star expecting, medical shows change places

NBC is swapping one new medical drama for another this fall. The network announced that Chicago Med, its Chicago Hope/Chicago P.D. spinoff that had been slated for midseason, will instead debut…

ABC Changes Its Fall Plans, Moves Quantico to Sundays

Drama replaces Of Kings and Prophets, but Tuesdays are uncertain

Three weeks after announcing its conservative 2015-2016 schedule, ABC is already making changes to its fall lineup.  The network is moving its new FBI drama Quantico from a planned 10 p.m.…

NBCU Sales Chief Shares Her Strategy for Upfront Negotiations

Why Linda Yaccarino can't stop talking about data

For the next several weeks, Linda Yaccarino will be one of the hardest working people in television. As chairman, advertising sales and client partnerships for NBCUniversal, she's overseeing upfront negotiations…

Epic Wave of Media Reviews Comes at a Crucial Time for Media Buying

Negotiating upfronts while pitching clients' business

The seemingly endless fire hose of media reviews—20 in the past six months, representing some $17.3 billion in annual media spending—could not have come at a worse time. Just as agencies…

Sunday Night Football Is the Season's Top-Rated TV Show, Again

NFL scores 5 of the top 20 spots, Empire is No. 2

In the last four TV seasons, three different networks have won the top spot among adults ages 18 to 49. But during the same period, just one broadcast program has…

Some New Fall Shows Might Not Stand a Chance Because of Bad Time Slots

TV's worst times claim new victims

After the broadcast networks trotted out their fall schedules at this month's upfronts, much of the focus was on the most promising freshman shows, setting up fall's biggest time-slot battles. Many…

USA's Playing House Stars Hilariously Explain TV Industry Acronyms

You down with OTT?

Acronyms were flying at the upfronts last week, which is why we brought you the guide to sorting out MVPD, SVOD and everything in between. NBCU Cable Entertainment had the…

What NBC Needs to Do to Remain the No. 1 Network

Winning for a third straight season will take new comedy, Thursday hits

Four years ago, NBC was stuck in fourth place among adults 18 to 49, the same last-place slot it occupied among the major broadcasters since Friends went off the air…

How CBS' Supergirl Trailer Became a Viral Sensation

Clip has garnered more than 10 million views in just a week

George Schweitzer has spent 20 years overseeing the trailers for the new shows CBS unveils at its upfront presentations each May. "It used to be we showed them in Carnegie…

Facetime: Networks Parade Casts and Execs During Upfront Presentations and Parties

Andy Cohen, Wolf Blitzer, Jeff Zucker, Miley Cyrus and more

This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.  

NBC Wins the 2014-15 TV Season in Adults 18-49

Just beats out CBS to take the crown for the second year in a row

There are still three nights to go in the 2014-15 TV season, but NBC has already declared victory, winning the September-to-May season among adults ages 18 to 49 for a…

WE tv Offers Advertisers 'Unprecedented' Access to Its Star, David Tutera

Via its new comprehensive sponsorship opportunity, WE Suite

Most networks are using "data" as their big upfronts buzzword this year. For WE tv, it's "David"—as in David Tutera. The star of the cable network's David Tutera's Celebrations, is at…

How Virtual Reality Could Revolutionize Ads in the Sports Industry

Putting eyeballs on your digital billboards

From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get…

Univision Tells Its Audience That 'Everything Is Possible'

'Todo Es Posible' campaign includes inspiring stories

Univision will launch a new uplifting branding campaign today called "Todo Es Posible" (everything is possible). The new campaign, which Univision teased at its upfront presentation last week, is a multiplatform…

Broadcasters, Cable Companies and MVPDs Unite to Form the New Video Advertising Bureau

Replaces Cabletelevision Advertising Bureau to provide new advertising insight

The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB). As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization…

With Upfronts and NewFronts Comes the Invasion of the Acronyms

Sorting out OTT from SVOD from MVPD, etc

As the 2015-2016 presentation season draws to a close, you've probably heard plenty of industry jargon to go along with all the cocktails and hors d'oeuvres. We're here to spell…

How Lee Daniels Drew on His Own Life to Shape Empire, TV's Surprise Hit

The creative force tells us what he's learned and what's next

Scratch the surface of Fox's monster hit drama Empire and you'll find a whole lot of truths that are based on the experiences of Lee Daniels, who created the series…

Fall's 5 Biggest Time Slot Battles

It will be sink or swim for next season's new shows, especially those slated for these competitive face-offs

The broadcast upfronts week was full of buzzwords like "big data" and "viewability," but as usual, each presentation came down to content and which new shows viewers are going to…

Here's the 2015-2016 Broadcast TV Schedule

More superheroes, less CSI

With presentation season behind us and the selling season upon us, here's a look at the 2015-2016 broadcast TV schedule. You'll see some familiar faces in new places, more heroes—super…

The 10 Most Memorable Moments From This Year's Upfronts

From unusual duets to surprise proposals, broadcast upfronts week had it all

It's been a memorable upfront/NewFronts season, but not even the Adweek staff was prepared for some of the zaniness of the final—and most important— week, as networks made their strikingly…

NBCU Cable Upfront Was a Spectacle That Packed in 168 Stars

Kardashians, housewives, wrestlers and shahs

At the final presentation of the 2015-2016 Upfront week, NBCUniversal Cable Entertainment president Bonnie Hammer reminded attendees, "By now you've seen it all, heard it all and drank it all.…

Will Last Year's Upfront Shortfalls Continue in 2015?

'The upfront is not what it used to be and never will be again'

With the 2015-2016 upfronts now behind us, it's on to the sales season. Last year's upfront market was down, with both broadcast and cable taking hits. New Jersey-based MDI pegged…

The CW Slates Its Third Superhero Series for the New Season

After renewing entire fall lineup, network keeps it mostly intact for 2015-16

When you renew your entire fall lineup, as The CW did in January, it doesn't leave much room for new programming. That's why it's not surprising that The CW's 2015-2016…

National CineMedia Sees the Future of Advertising at the Movies

Moviegoers can't skip ads

National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead. Specifically, the audience for…

Stephen Colbert Scores With Advertisers in His CBS Upfront Debut

Comedian charms the Carnegie Hall crowd as network makes big plans

Stephen Colbert's CBS debut couldn't have gone any better. The comedian, who will succeed David Letterman when Late Show With Stephen Colbert debuts on Sept. 8, was the star of CBS'…

Turner Ad Sales Chief: 'Dayparts Are Dead'

Basketball stars and Billy Eichner tout dozens of shows on 8 networks

For the first time, Turner brought all of its networks together under one roof for its 2015-2016 upfront. That roof? The Theater at Madison Square Garden. "When they planned this, they…

ESPN Deportes Says Live Sports Coverage Is the Key to Reaching Hispanics

And it benefits advertisers, too

Hispanics love sports and watch them live. That is the takeaway from ESPN Deportes' annual upfront presentation on the 44th floor of the famed Hearst Tower in New York City…

CBS Gets Younger by Ending CSI, Adding Supergirl

Network is gunning for NBC with its 2015-16 schedule

CBS is much younger than people think—and now that it's ending CSI and adding Supergirl, the network is about to get even younger. That was the big message from Les Moonves,…

Telemundo's 'Never Say Never' Strategy Is Working

Why the No. 2 Spanish language network is gaining on No. 1

Back when he was an ad buyer, Mike Rosen never thought Telemundo would be able to give a serious ratings challenge to the nation's dominant Spanish-language network, Univision. Now, as…

Facetime: Clio Image Awards Honors Creativity, and Huffington Post Hosts 10-Year Anniversary Bash

Celebrated by Heidi Klum, Tim Gunn, Arianna Huffington, Piers Morgan and more

The Clio Image Awards drew big crowds at New York’s Plaza Hotel, including Project Runway superstars Tim Gunn and Heidi Klum. Across town, A+E Networks held its upfront presentation for…

ABC Plays It Safe at Its Upfront, but Jimmy Kimmel Takes No Prisoners

Network makes few moves but leaves big impression

After unveiling a 2015-2016 schedule that looked remarkably similar to this season's, ABC's upfront presentation today lacked any big surprises. But more of the same was just what the advertisers and…

ESPN Announces 2 New Morning Hours of SportsCenter and More 30 for 30

'The Worldwide Leader in Sports' plans a lot more of the same

If it ain't broke, don't fix it. Just improve it here and there. That was the mantra at ESPN's 2015-2016 upfront presentation at New York's Minskoff Theater this morning. The event…

As It Builds Momentum, ABC Stays the Course With a Conservative Fall Schedule

Network keeps four nights intact, plans Muppets update for fall

After a season in which ABC gained a lot of momentum, thanks in large part to its Shonda Rhimes-fueled TGIT lineup and freshman hits like Black-ish and Fresh Off the Boat,…

NBCU Hispanic Group Will Put Culture First and Challenge the Market to 'Latino-ize'

Latinos 'have a pervasive influence on the culture'

At its upfront presentation later today, NBCUniversal Hispanic Group, which comprises Telemundo and NBCUniverso, will unveil 1,000 hours of original content. It will also explain to advertisers why it is…

Azteca Is Proud to Use the 'M' Word

Mexican-owned U.S. network is seeing double digit growth in prime time

Manuel Abud doesn't mind using the "M" word. He does it a lot, actually. The "M" word in this case is for Mexicans. "We target them because it's good business," said…

Mired in 4th Among Adults 18-49, Fox Focuses on Empire's Bright Future

Network's upfront revolves around its biggest hit

Advertisers and ad buyers headed to Fox's upfront presentation Monday afternoon, and an Empire concert broke out. After all, while the network had fallen to fourth place among adults 18-49 this…

ESPN and Cablevision Are Set to Announce a Game-Changing Data Deal

Marrying audience data and viewing habits

ESPN will announce a first-of-its-kind data deal with a cable TV provider at its upfront presentation tomorrow. The agreement combines audience data from Cablevision, the primary pay TV provider in New…

NBC Touts Event Programming, and Dolly Parton, at Its Upfront

The most promising new programs have been saved for midseason

One day after unveiling its 2015-16 schedule, NBC didn't waste any time getting down to business at its upfront presentation. Back at Radio City Music Hall this year after last year's…

The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers

It's time to get serious about data, standards and research

The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible. Lines formed outside the city's largest theaters,…

24 Hours in Advertising: Monday, May 11, 2015

Dov Charney sues American Apparel, and NBC cuts back on comedies

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: NBC cuts back on comedy For the upcoming 2015-2016 season, NBC plans to…

Azteca America Will Build Hispanic Audience Platform for Advertisers

Mexican-owned U.S. network will announce new tech at Upfront

At its upfront presentation later today, Azteca America will unveil new technology to integrate linear and digital video account planning, and it claims to be the first U.S. broadcaster to…

Fox Moves Empire to Fall, Announces Final Season of American Idol

Eagerly-awaited X-Files revival coming in January

There is a new Empire at Fox—in more ways than one. Ahead of their first upfront Monday afternoon as Fox Television Group chairmen and CEOs, Dana Walden and Gary Newman announced…

Why Some Low-Rated TV Shows Keep Getting Renewed

Media blitzes and social engagement help endangered series avoid cancellation

Judgment day has arrived. As the broadcast networks locked in their schedules ahead of this week's upfronts, they decided the fate of their shows that were still on the ratings…

NBC Trims Comedies for Fall, Focuses on Football and Live Shows

Network saves its most star-studded shows for midseason

There's not much to laugh about on NBC's fall schedule. In its 2015-16 slate, unveiled Sunday ahead of Monday's upfronts, NBC is devoting only a single hour to sitcoms this fall:…

Why NBC Is Airing a Live Sitcom Next Season

Undateable will be the first series to be broadcast all-live since Roc in 1992-93

Undateable is alive—and all-live! Late Friday night, NBC announced it had renewed its sophomore sitcom starring Chris D'Elia and Bridgit Mendler for a third season and that all of Season 3…

Producers, Not Actors, Are the Stars of TV Networks' Early Series Pickups

Shonda Rhimes, Greg Berlanti are safer bets than most Hollywood A-listers

We're less than 72 hours from broadcast upfront week, and ahead of revealing their upcoming slates (NBC will be the first out of the gate, announcing its fall schedule on…

5 TV Trends That Should Shape Next Season

Copycats, spin-offs and remakes

If you're a TV network executive, there's one surefire way to figure out whether you're doing something right: see if any other networks copy you the following season. From pumping out…

After a Failed Merger, Cinema Advertiser Screenvision Plots a Solo Course Forward

Announces new initiatives to help advertisers target moviegoers

Truth be told, Screenvision wasn't expecting to be a part of this year's upfronts. Last May, the national cinema advertiser announced it was going to be acquired by National CineMedia in…

A Guide to Network TV’s Renewals and Cancellations

A roundup of which current series will live to see another season

With upfront week just days away, it's time for the five broadcast networks to finalize their fall schedules, which also means deciding once and for all which of their current…

Adult Swim Unveils a Lineup of Robust and Funny Shows

Cable's top network in total day viewership dives into Upfront

Adult Swim announced a slate of more than 30 new and returning series, pilots and specials today, featuring more of the off-kilter, hilarious shows that have made it basic cable's…

Q&A: CW President Mark Pedowitz Gets Guys

How the network's fortunes changed in a Flash

For much of its existence, The CW has been shunted off to the side by its bigger, and more popular, broadcast siblings. Launched in 2006 when UPN and The WB…

The Mindy Project Canceled by Fox, but Might Be Headed to Hulu

Hulu in talks for 2 seasons of Mindy Kaling comedy

It's a good news/bad news night for The Mindy Project. Fox has passed on a fourth season of Mindy Kaling's series, according to sources. But all is not lost for Kaling:…

NBCU's Horror Network Will Produce Its First Original Series

Chiller partners with Canadian broadcaster for 'Slasher' show

Chiller, the NBCUniversal network meant for horror aficionados, is partnering with a Canadian broadcaster for its first original series. Slasher follows a young woman who returns to the small town…

These Shows Are Most Likely to Be Canceled This Week

State of Affairs, Battle Creek and Resurrection are among the dead shows walking

It's crunch time for the broadcast networks as they frantically prepare for their upfront presentations, which begin next Monday. As ABC, CBS, NBC, Fox and The CW sift through this…

Infographic: How CBS Dominates Among Consumers

New data shows network reaches more viewers in most product categories

Consumer dominance trumps demographic dominance. That's the message CBS is trumpeting ahead of its May 13 upfront, announcing new data that shows it delivers more consumers across almost every product…

AMC’s Plan for Life After Mad Men

As Don Draper says goodbye, the network looks to 2 Walking Dead series and Better Call Saul

As Charlie Collier, president, gm of AMC, makes the rounds during this year's upfronts, one question keeps popping up over and over again: "What do you have for me now?"…

Marc Ecko Proclaims 'Complex is Big and Important'

Brands see content creation in action at YouTube Space New York

Complex is taking a show, don't tell approach in its presentation to advertisers. The media company took up residency at YouTube Space New York all day Friday, allowing media buyers and…

Vox Media Sings the Praises of Chorus

Advertisers can now tap into native content platform

Vox Media thinks it knows what it takes to produce content for loyal, engaged audiences. It believes part of that secret sauce is its proprietary platform Chorus—and now it's letting…

How TV Ads Drive Digital Impact

Google and Rentrak build a better way to find out

Google is stepping up its efforts to help TV advertisers understand the precise impact their ads have online, announcing a new partnership with Rentrak to expediently show marketers how their…

A+E Networks Looks to Its Future by Turning to the Past

Reboots of Roots, War and Peace and The Omen fuel its upcoming slate

Let's get the disappointing news out of the way first: A+E Networks' upfront presentation Thursday night lacked the big announcement many were hoping for—confirmation of reports earlier this week that…

Revolt Study Shows Millennials Still Prefer Watching Long-Form Content on TVs

But also highlights growing importance of streaming devices

A new study from Revolt, the network founded by Sean Combs, shows that 15- to 29-year-olds still enjoy watching long-form content on their televisions, but that doesn't mean they only want linear…

Advertisement
Advertisement