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  • What NBC Needs to Do to Remain the No. 1 Network Winning for a third straight season will take new comedy, Thursday hits

    Four years ago, NBC was stuck in fourth place among adults 18 to 49, the same last-place slot it occupied among the major broadcasters since Friends went off the air in 2004. But, the network has clawed its way back to the top, reclaiming the No. ……

  • How CBS' Supergirl Trailer Became a Viral Sensation Clip has garnered more than 10 million views in just a week

    George Schweitzer has spent 20 years overseeing the trailers for the new shows CBS unveils at its upfront presentations each May. "It used to be we showed them in Carnegie Hall, and then we put them away for a while," recalled ……

  • NBC Wins the 2014-15 TV Season in Adults 18-49 Just beats out CBS to take the crown for the second year in a row

    There are still three nights to go in the 2014-15 TV season, but NBC has already declared victory, winning the September-to-May season among adults ages 18 to 49 for a second consecutive year. The network averaged a 2.4 rating for the season ……

  • WE tv Offers Advertisers 'Unprecedented' Access to Its Star, David Tutera Via its new comprehensive sponsorship opportunity, WE Suite

    Most networks are using "data" as their big upfronts buzzword this year. For WE tv, it's "David"—as in David Tutera. The star of the cable network's David Tutera's Celebrations, is at the center of what ……

  • How Virtual Reality Could Revolutionize Ads in the Sports Industry Putting eyeballs on your digital billboards

    From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get enough of their favorite teams, the ……

USA's Playing House Stars Hilariously Explain TV Industry Acronyms

You down with OTT?

Acronyms were flying at the upfronts last week, which is why we brought you the guide to sorting out MVPD, SVOD and everything in between. NBCU Cable Entertainment had the…

What NBC Needs to Do to Remain the No. 1 Network

Winning for a third straight season will take new comedy, Thursday hits

Four years ago, NBC was stuck in fourth place among adults 18 to 49, the same last-place slot it occupied among the major broadcasters since Friends went off the air…

How CBS' Supergirl Trailer Became a Viral Sensation

Clip has garnered more than 10 million views in just a week

George Schweitzer has spent 20 years overseeing the trailers for the new shows CBS unveils at its upfront presentations each May. "It used to be we showed them in Carnegie…

Facetime: Networks Parade Casts and Execs During Upfront Presentations and Parties

Andy Cohen, Wolf Blitzer, Jeff Zucker, Miley Cyrus and more

This week, TV’s brightest stars and entertainment’s biggest execs took to auditoriums and concert halls across New York to show advertisers what they’ve got.  

NBC Wins the 2014-15 TV Season in Adults 18-49

Just beats out CBS to take the crown for the second year in a row

There are still three nights to go in the 2014-15 TV season, but NBC has already declared victory, winning the September-to-May season among adults ages 18 to 49 for a…

WE tv Offers Advertisers 'Unprecedented' Access to Its Star, David Tutera

Via its new comprehensive sponsorship opportunity, WE Suite

Most networks are using "data" as their big upfronts buzzword this year. For WE tv, it's "David"—as in David Tutera. The star of the cable network's David Tutera's Celebrations, is at…

How Virtual Reality Could Revolutionize Ads in the Sports Industry

Putting eyeballs on your digital billboards

From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get…

Univision Tells Its Audience That 'Everything Is Possible'

'Todo Es Posible' campaign includes inspiring stories

Univision will launch a new uplifting branding campaign today called "Todo Es Posible" (everything is possible). The new campaign, which Univision teased at its upfront presentation last week, is a multiplatform…

Broadcasters, Cable Companies and MVPDs Unite to Form the New Video Advertising Bureau

Replaces Cabletelevision Advertising Bureau to provide new advertising insight

The Cabletelevision Advertising Bureau (CAB) is dead—long live the Video Advertising Bureau (VAB). As of today, the CAB, founded in 1980, has dissolved and been replaced by a bigger, brawnier organization…

With Upfronts and NewFronts Comes the Invasion of the Acronyms

Sorting out OTT from SVOD from MVPD, etc

As the 2015-2016 presentation season draws to a close, you've probably heard plenty of industry jargon to go along with all the cocktails and hors d'oeuvres. We're here to spell…

How Lee Daniels Drew on His Own Life to Shape Empire, TV's Surprise Hit

The creative force tells us what he's learned and what's next

Scratch the surface of Fox's monster hit drama Empire and you'll find a whole lot of truths that are based on the experiences of Lee Daniels, who created the series…

Fall's 5 Biggest Time Slot Battles

It will be sink or swim for next season's new shows, especially those slated for these competitive face-offs

The broadcast upfronts week was full of buzzwords like "big data" and "viewability," but as usual, each presentation came down to content and which new shows viewers are going to…

Here's the 2015-2016 Broadcast TV Schedule

More superheroes, less CSI

With presentation season behind us and the selling season upon us, here's a look at the 2015-2016 broadcast TV schedule. You'll see some familiar faces in new places, more heroes—super…

The 10 Most Memorable Moments From This Year's Upfronts

From unusual duets to surprise proposals, broadcast upfronts week had it all

It's been a memorable upfront/NewFronts season, but not even the Adweek staff was prepared for some of the zaniness of the final—and most important— week, as networks made their strikingly…

NBCU Cable Upfront Was a Spectacle That Packed in 168 Stars

Kardashians, housewives, wrestlers and shahs

At the final presentation of the 2015-2016 Upfront week, NBCUniversal Cable Entertainment president Bonnie Hammer reminded attendees, "By now you've seen it all, heard it all and drank it all.…

Will Last Year's Upfront Shortfalls Continue in 2015?

'The upfront is not what it used to be and never will be again'

With the 2015-2016 upfronts now behind us, it's on to the sales season. Last year's upfront market was down, with both broadcast and cable taking hits. New Jersey-based MDI pegged…

The CW Slates Its Third Superhero Series for the New Season

After renewing entire fall lineup, network keeps it mostly intact for 2015-16

When you renew your entire fall lineup, as The CW did in January, it doesn't leave much room for new programming. That's why it's not surprising that The CW's 2015-2016…

National CineMedia Sees the Future of Advertising at the Movies

Moviegoers can't skip ads

National CineMedia (NCM) had a message for brands and media agencies attending its upfront event at AMC's Lincoln Square Theater in New York today: TV is dead. Specifically, the audience for…

Stephen Colbert Scores With Advertisers in His CBS Upfront Debut

Comedian charms the Carnegie Hall crowd as network makes big plans

Stephen Colbert's CBS debut couldn't have gone any better. The comedian, who will succeed David Letterman when Late Show With Stephen Colbert debuts on Sept. 8, was the star of CBS'…

Turner Ad Sales Chief: 'Dayparts Are Dead'

Basketball stars and Billy Eichner tout dozens of shows on 8 networks

For the first time, Turner brought all of its networks together under one roof for its 2015-2016 upfront. That roof? The Theater at Madison Square Garden. "When they planned this, they…

ESPN Deportes Says Live Sports Coverage Is the Key to Reaching Hispanics

And it benefits advertisers, too

Hispanics love sports and watch them live. That is the takeaway from ESPN Deportes' annual upfront presentation on the 44th floor of the famed Hearst Tower in New York City…

CBS Gets Younger by Ending CSI, Adding Supergirl

Network is gunning for NBC with its 2015-16 schedule

CBS is much younger than people think—and now that it's ending CSI and adding Supergirl, the network is about to get even younger. That was the big message from Les Moonves,…

Telemundo's 'Never Say Never' Strategy Is Working

Why the No. 2 Spanish language network is gaining on No. 1

Back when he was an ad buyer, Mike Rosen never thought Telemundo would be able to give a serious ratings challenge to the nation's dominant Spanish-language network, Univision. Now, as…

Facetime: Clio Image Awards Honors Creativity, and Huffington Post Hosts 10-Year Anniversary Bash

Celebrated by Heidi Klum, Tim Gunn, Arianna Huffington, Piers Morgan and more

The Clio Image Awards drew big crowds at New York’s Plaza Hotel, including Project Runway superstars Tim Gunn and Heidi Klum. Across town, A+E Networks held its upfront presentation for…

ABC Plays It Safe at Its Upfront, but Jimmy Kimmel Takes No Prisoners

Network makes few moves but leaves big impression

After unveiling a 2015-2016 schedule that looked remarkably similar to this season's, ABC's upfront presentation today lacked any big surprises. But more of the same was just what the advertisers and…

ESPN Announces 2 New Morning Hours of SportsCenter and More 30 for 30

'The Worldwide Leader in Sports' plans a lot more of the same

If it ain't broke, don't fix it. Just improve it here and there. That was the mantra at ESPN's 2015-2016 upfront presentation at New York's Minskoff Theater this morning. The event…

As It Builds Momentum, ABC Stays the Course With a Conservative Fall Schedule

Network keeps four nights intact, plans Muppets update for fall

After a season in which ABC gained a lot of momentum, thanks in large part to its Shonda Rhimes-fueled TGIT lineup and freshman hits like Black-ish and Fresh Off the Boat,…

NBCU Hispanic Group Will Put Culture First and Challenge the Market to 'Latino-ize'

Latinos 'have a pervasive influence on the culture'

At its upfront presentation later today, NBCUniversal Hispanic Group, which comprises Telemundo and NBCUniverso, will unveil 1,000 hours of original content. It will also explain to advertisers why it is…

Azteca Is Proud to Use the 'M' Word

Mexican-owned U.S. network is seeing double digit growth in prime time

Manuel Abud doesn't mind using the "M" word. He does it a lot, actually. The "M" word in this case is for Mexicans. "We target them because it's good business," said…

Mired in 4th Among Adults 18-49, Fox Focuses on Empire's Bright Future

Network's upfront revolves around its biggest hit

Advertisers and ad buyers headed to Fox's upfront presentation Monday afternoon, and an Empire concert broke out. After all, while the network had fallen to fourth place among adults 18-49 this…

ESPN and Cablevision Are Set to Announce a Game-Changing Data Deal

Marrying audience data and viewing habits

ESPN will announce a first-of-its-kind data deal with a cable TV provider at its upfront presentation tomorrow. The agreement combines audience data from Cablevision, the primary pay TV provider in New…

NBC Touts Event Programming, and Dolly Parton, at Its Upfront

The most promising new programs have been saved for midseason

One day after unveiling its 2015-16 schedule, NBC didn't waste any time getting down to business at its upfront presentation. Back at Radio City Music Hall this year after last year's…

The Spectacle of NewFronts Is Over. Now the Real Work Begins for Publishers

It's time to get serious about data, standards and research

The 2015 NewFronts are over. For the past two weeks in New York City, the momentum of digital video industry's growth was truly visible. Lines formed outside the city's largest theaters,…

24 Hours in Advertising: Monday, May 11, 2015

Dov Charney sues American Apparel, and NBC cuts back on comedies

Here's everything you need to know about the last 24 hours in advertising, in case you blinked. Buzzing on Adweek: NBC cuts back on comedy For the upcoming 2015-2016 season, NBC plans to…

Azteca America Will Build Hispanic Audience Platform for Advertisers

Mexican-owned U.S. network will announce new tech at Upfront

At its upfront presentation later today, Azteca America will unveil new technology to integrate linear and digital video account planning, and it claims to be the first U.S. broadcaster to…

Fox Moves Empire to Fall, Announces Final Season of American Idol

Eagerly-awaited X-Files revival coming in January

There is a new Empire at Fox—in more ways than one. Ahead of their first upfront Monday afternoon as Fox Television Group chairmen and CEOs, Dana Walden and Gary Newman announced…

Why Some Low-Rated TV Shows Keep Getting Renewed

Media blitzes and social engagement help endangered series avoid cancellation

Judgment day has arrived. As the broadcast networks locked in their schedules ahead of this week's upfronts, they decided the fate of their shows that were still on the ratings…

NBC Trims Comedies for Fall, Focuses on Football and Live Shows

Network saves its most star-studded shows for midseason

There's not much to laugh about on NBC's fall schedule. In its 2015-16 slate, unveiled Sunday ahead of Monday's upfronts, NBC is devoting only a single hour to sitcoms this fall:…

Why NBC Is Airing a Live Sitcom Next Season

Undateable will be the first series to be broadcast all-live since Roc in 1992-93

Undateable is alive—and all-live! Late Friday night, NBC announced it had renewed its sophomore sitcom starring Chris D'Elia and Bridgit Mendler for a third season and that all of Season 3…

Producers, Not Actors, Are the Stars of TV Networks' Early Series Pickups

Shonda Rhimes, Greg Berlanti are safer bets than most Hollywood A-listers

We're less than 72 hours from broadcast upfront week, and ahead of revealing their upcoming slates (NBC will be the first out of the gate, announcing its fall schedule on…

5 TV Trends That Should Shape Next Season

Copycats, spin-offs and remakes

If you're a TV network executive, there's one surefire way to figure out whether you're doing something right: see if any other networks copy you the following season. From pumping out…

After a Failed Merger, Cinema Advertiser Screenvision Plots a Solo Course Forward

Announces new initiatives to help advertisers target moviegoers

Truth be told, Screenvision wasn't expecting to be a part of this year's upfronts. Last May, the national cinema advertiser announced it was going to be acquired by National CineMedia in…

A Guide to Network TV’s Renewals and Cancellations

A roundup of which current series will live to see another season

With upfront week just days away, it's time for the five broadcast networks to finalize their fall schedules, which also means deciding once and for all which of their current…

Adult Swim Unveils a Lineup of Robust and Funny Shows

Cable's top network in total day viewership dives into Upfront

Adult Swim announced a slate of more than 30 new and returning series, pilots and specials today, featuring more of the off-kilter, hilarious shows that have made it basic cable's…

Q&A: CW President Mark Pedowitz Gets Guys

How the network's fortunes changed in a Flash

For much of its existence, The CW has been shunted off to the side by its bigger, and more popular, broadcast siblings. Launched in 2006 when UPN and The WB…

The Mindy Project Canceled by Fox, but Might Be Headed to Hulu

Hulu in talks for 2 seasons of Mindy Kaling comedy

It's a good news/bad news night for The Mindy Project. Fox has passed on a fourth season of Mindy Kaling's series, according to sources. But all is not lost for Kaling:…

NBCU's Horror Network Will Produce Its First Original Series

Chiller partners with Canadian broadcaster for 'Slasher' show

Chiller, the NBCUniversal network meant for horror aficionados, is partnering with a Canadian broadcaster for its first original series. Slasher follows a young woman who returns to the small town…

These Shows Are Most Likely to Be Canceled This Week

State of Affairs, Battle Creek and Resurrection are among the dead shows walking

It's crunch time for the broadcast networks as they frantically prepare for their upfront presentations, which begin next Monday. As ABC, CBS, NBC, Fox and The CW sift through this…

Infographic: How CBS Dominates Among Consumers

New data shows network reaches more viewers in most product categories

Consumer dominance trumps demographic dominance. That's the message CBS is trumpeting ahead of its May 13 upfront, announcing new data that shows it delivers more consumers across almost every product…

AMC’s Plan for Life After Mad Men

As Don Draper says goodbye, the network looks to 2 Walking Dead series and Better Call Saul

As Charlie Collier, president, gm of AMC, makes the rounds during this year's upfronts, one question keeps popping up over and over again: "What do you have for me now?"…

Marc Ecko Proclaims 'Complex is Big and Important'

Brands see content creation in action at YouTube Space New York

Complex is taking a show, don't tell approach in its presentation to advertisers. The media company took up residency at YouTube Space New York all day Friday, allowing media buyers and…

Vox Media Sings the Praises of Chorus

Advertisers can now tap into native content platform

Vox Media thinks it knows what it takes to produce content for loyal, engaged audiences. It believes part of that secret sauce is its proprietary platform Chorus—and now it's letting…

How TV Ads Drive Digital Impact

Google and Rentrak build a better way to find out

Google is stepping up its efforts to help TV advertisers understand the precise impact their ads have online, announcing a new partnership with Rentrak to expediently show marketers how their…

A+E Networks Looks to Its Future by Turning to the Past

Reboots of Roots, War and Peace and The Omen fuel its upcoming slate

Let's get the disappointing news out of the way first: A+E Networks' upfront presentation Thursday night lacked the big announcement many were hoping for—confirmation of reports earlier this week that…

Revolt Study Shows Millennials Still Prefer Watching Long-Form Content on TVs

But also highlights growing importance of streaming devices

A new study from Revolt, the network founded by Sean Combs, shows that 15- to 29-year-olds still enjoy watching long-form content on their televisions, but that doesn't mean they only want linear…

A Rugged Upfront Event For a Manly Trio of Networks

Outdoor Sportsman Group urges advertisers to take notice

The mancave-like lower level of Hill Country Barbeque in New York City was the perfect setting for the 2015 Outdoor Sportsman Group Upfront presentation Wednesday night. It didn't feel like a…

ABC News Catches NBC News in Ratings and Revenue, but Innovation Poses Challenges

Americans are accessing more online news on mobile devices

They call it the "mobile majority"—and it's changing the way Americans access media. According to a report released this morning by the Pew Research Center, 39 of the top 50 digital…

Cablevision Will Offer Hulu Plus to Optimum Customers

First cable provider to distribute the subscription service

Cablevision has reached an agreement with Hulu to offer the company's streaming subscription service, Hulu Plus, to Optimum customers, making it the first cable or satellite provider to distribute the…

In an Unusual Upfront Pitch, IFC Says Its Viewers 'Don’t Stink'

Network caters to 'responsible rebels,' not hipsters

For a network that prides itself on comedy with a twist, it's not surprising that IFC also has been shaking up the standard upfront meetings this year. As Vanessa Benfield, svp…

Check Out These Photos From the 2015 FX Upfront

Beer and bowling mix at star-studded event

Call it bowling for ad dollars. FX held its 2015 upfront event at Lucky Strike Lanes in New York Wednesday night. For the sixth year in a row the 21st Century…

BET Announces 7 New Shows and Looks Beyond TV for Growth

Viacom network brings on Brandy, Kelly Rowland and DeSean Jackson

Singer Tyrese was dubbed the "Mayor" of the BET upfront presentation Thursday night at New York's Jazz at Lincoln Center. His constituents included Ludacris, Brandy, Kelly Rowland, Mack Wilds, Whoopi…

Your Favorite Adult Swim Cartoons Are Coming To Hulu

Turner Broadcasting agrees to multi-year deal with video platform

Clear your calendars, and get your binge watching attire ready: Hulu is getting a slew of programming from Turner's Cartoon Network, Adult Swim, TNT and TBS networks exclusively.  Starting on May…

Mick Rock and Isabella Rossellini Highlight Ovation's New Slate of Shows

3 new series should complement network's arts-oriented programming

Ovation announced three new series Thursday at a press event at New York's CORE Club.  The network, which evp of network strategy Liz Janneman and evp of programing and production Scott…

Check Out These Photos From the 2015 MTV Upfront

Frankie Grande, Bella Thorne, Tyler Posey, Jessie J and more highlight presentation

New York's Beacon Theater hosted the 2015 MTV upfront presentation for advertisers. The Viacom network unveiled eight new shows with another 85 in development.

Food Network Beefs Up Its Prime-time Menu With 24 New Series

Spinoffs and stars dominate upfront offerings

The Food Network, which unveiled a virtual buffet of new shows Wednesday, wants to make sure nobody goes away hungry. Together with sister network Cooking Channel, the two Scripps networks will…

MTV Wants to Make Millennials Scream

Upfront unveils 8 new series and 85 more in development

If MTV wanted to make it clear that it was the network for millennials, it did so with aplomb during its 2015 upfront presentation at New York's Beacon Theater Tuesday…

The Boys Club of Chief Creative Officers Finally Gets Some Female Faces

Women claim 6 top roles in 6 months

After years of withering criticism about the dearth of women leading creative departments, the industry finally seems to be listening. Six women have been named to creative chief positions—at FCB, Young &…

Why Univision Is One to Watch at the Upfronts

CMO Jessica Rodriguez on what makes her network’s audience unique

Specs Who Jessica Rodriguez Current gig CMO, Univision Communications Previous gig Evp, program scheduling, Univision Agency Twitter @_RodriguezJess Age 42 How are you using social as a marketing tool? It's at the core of everything that…

How to Sell a TV Show Today

The upfront may look different, but it’s as important as ever

The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere. As tradition dictates,…

Pretty Little Liars Shares the Secrets of Its Social Media Success

ABC Family series has garnered more than 100 million tweets

It's no big surprise that ABC Family's hit series Pretty Little Liars is one of the top shows on social media. The teen mystery drama has dominated social since its…

Guide to the 2015 NewFronts and Upfronts

From AOL to USA, here's the 2015 schedule that will bring in billions in advertising business

The 2015-2016 Upfronts and NewFronts are upon us—that time of year, when TV and digital networks announce new programs, partnerships and initiatives hoping the media get excited about them and…

5 Predictions From TV Network Execs Last Year That Were Way Off

Not every show's a winner. Just ask these network chiefs

You'll hear a variety of pop hits during TV network upfront presentations, but the only song that really should be part of the soundtrack this week is Everything is Awesome…

National Geographic Channel Brings Back Explorer, Partners with GE and Gets Funny

Science and comedy highlight Nat Geo's offerings

Guests were greeted Wednesday by a puppy named Marley, who's up for adoption, as they entered the National Geographic Channel's upfront event at swanky Má Pêche beneath the famed Momofuku…

TV One Unveils a Wealth of New Programming as It Continues to Grow

Black-focused network is outperforming BET, Lifetime and Oxygen

TV One introduced an ambitious slate of new programs and original movies Tuesday. "We're growing big, and we're growing fast," said a confident Brad Siegel, president of the 11-year-old, black-focused network…

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