WZTV debuted a new, HD-optimized set this week–the final step in the station’s high definition makeover, which included an updated logo and a new red, white, and blue color scheme.
“Our set is high-tech, hip and really lets our anchors work the room,” WZTV news director Roberta Petterson said. “Viewers have seen instant benefit now that we have so many ways to showcase a story–all the monitors give us so many options to see clear, beautiful HD video and graphics.”
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WZTV’s new set was designed by Devlin Design Group, which is working with Sinclair Broadcast Group to build new sets at three of the company’s stations. Next up is WGME in Portland, ME.
WZTV began broadcasting the news in HD earlier this month.