Saying that he felt there was “an opportunity for growth” in the time period, WTSP president and general manager Ken Tonning announced this week that the station will debut a new, half-hour newscast at 9 a.m.
“10 News at 9am” will be anchored by Keith Jones and Ginger Gadsden, with Bobby Deskins doing weather.
The new, weekday newscast will be feature-oriented, focusing on issues important to women. It is set to premiere on Monday.
“I don’t think anyone owns the time period,” Tonning told the St. Petersburg Times. “And we know there’s a market for local programming in the mornings.”