WLS Surveys Viewers About Weather Team

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By Merrill Knox

jerry taft wlsWLS, the ABC owned station in Chicago, is enlisting a “select group of Chicago area viewers to aid in formulating a long-range weather plan” for after longtime meteorologist Jerry Taft (pictured) retires, media reporter Robert Feder reports:

One of the participants in the ongoing research study shared with me a copy of the online survey, which includes such questions as: “If Jerry Taft were no longer one of the weathercasters on ABC 7 News – WLS, how much more or less often would you watch the local news on ABC 7 News – WLS?”

Another question asks: “If Tracy Butler were no longer one of the weathercasters on ABC 7 News – WLS, how much more or less often would you watch the local news on ABC 7 News – WLS between 4:30 a.m. and 7 a.m.?”

[…] “We’re always looking for ways to improve our product and serve our viewers,” [WLS general manager John] Idler told me Monday. “It’s standard to ask multidimensional questions so we can fully understand our viewers’ affinity for the way we keep them informed.”