WFAA Enlists Veteran Sports Anchor Dale Hansen to Promote Morning Show

By Merrill Knox Comment

WFAA, the ABC-affiliate in Dallas-Fort Worth, has launched a new promotion for the morning show, pairing longtime sports anchor Dale Hansen with station newcomer — and morning anchor — Ron Corning.

“Kid, you’ve come to the right place,” Hansen, who has been with WFAA since 1983, tells Corning in the 30-second spot (watch above). “I’m a legend in town. I’m just saying: get your name out there. Your name is the key. Trust me on this one.”

The end of the promo features a paint-covered Corning running away from a billboard spray-painted with his name as a police car gives chase. “Dale!” Corning shouts.

Uncle Barky’s Bytes reported the promo is an attempt to breathe new life into the WFAA newscast, which usually places third — behind KDFW, the Fox O&O, and KXAS, the NBC-affiliate –in the morning news ratings in Dallas-Fort Worth.