Journal-isms
An African American female television reporter decided to let her straightened hair “go natural” during sweeps week and let viewers see the transformation process.
Rochelle Ritchie of WPTV-TV in West Palm Beach, Fla., called “The Big Chop” a success, and ratings confirmed that. The station put up a web page with her two stories and related ones.
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News director Jeff Brogan told Journal-isms that the ratings for the 11 o’clock news on Nov. 17, which featured Ritchie’s second piece of the day, increased from the lead-in show and stayed at the high point during the broadcast. More…