It’s every promo producer’s nightmare, you produce a spot showing just how unique and wonderful your station is, only to have people on the street have no clue who your anchors are or even what channel they’re on.
With that in mind, Springfield, Missouri Fox affiliate KRBK did a reality-based promo touting their station and one of its personalities, Jeff Houghton for the Super Bowl.
If Houghton looks familiar, it’s because he created the viral satire Instagram Husband, about the people behind the glamorous Instagram stars.
Advertisement
Watch the director’s cut and enjoy…or commiserate: