Salisbury, Md. CBS affiliate WBOC is buying FM radio station WOLC.
Delmarva Now reports WBOC is returning to its roots. The station, which serves the Delmarva Peninsula, started as an AM radio station 75 years ago.
“We’re dedicated to providing the best news, weather, information and entertainment available,” said WBOC gm Craig Jahelka. “With the addition of 102.5 FM we will be able to serve our audience and advertisers anytime and anywhere on Delmarva, even when they’re in their vehicles, on a boat or operating a combine.”
WOLC 102.5 was operating as a Christian radio station called “Joy!” prior to WBOC’s purchase. Jahelka said WBOC has kept the services of a firm that specializes in radio programming, but said that it hasn’t yet decided on a format for the station.
“I can promise the station will reflect the WBOC brand, serving our family, friends and neighbors here on the peninsula,” Jahelka said. “There’s no doubt WBOC’s news, weather and sports information will be a vital part of this operation.”
WOLC will be moved from Princess Anne to WBOC’s main building in Salisbury and will be located in a space that once housed the former WBOC-AM.