Anyone working in TV news has had to sit through, or even shoot, those painfully awkward commercials featuring a local athlete pitching for a car dealership, carpet warehouse, or even Magic Jack.
This behind-the-scenes video is about Philadelphia Flyers forward Scott Hartnell shooting an actual commercial for an actual Audi dealership.
If you can get past the faux British accent of the director, it explains how they get the pro athletes to look so wooden. “The athlete should not be comfortable, the athlete should not have inflection in his or her voice, and the athlete should have no expression on his or her face.”
The video also takes some backhanded shots at the pro athletes who “did it right.” The website “Extra Mustard” has links to some of the best of the worst local spots. Click here to view. And Happy Friday.