The Washington Post Co., which owns six top-50 stations, announced today that revenue for its television broadcasting division was up 28% in the fourth quarter of 2010.
In the final quarter of 2010, Washington Post Co.‘s TV stations brought in $102.9 million, compared to $80.2 million for the same period in 2009. Operating income was also up for the division, increasing 56% from the fourth quarter of ’09.
“The increase in revenue and operating income is due to improved advertising demand in all markets and most product categories, particularly automotive,” the company said in making the announcement.
Much of these increases can be attributed to a rise in political advertising surrounding last year’s elections. Washington Post Co. saw a $17.6 million increase in political advertising in the fourth quarter and a $32.2 million boost for the entire year.