WAOW Names Brad Heinkel Station Manager

By Merrill Knox Comment

Brad Heinkel has been named station manager at WAOW, Quincy’s ABC affiliate in Wausau, Wisc.

It is a return to WAOW for Heinkel, who worked on the station’s sales management team from 1996-2004. Most recently, he has worked at rival WSAW, the Wausau CBS affiliate, as general sales manager since 2010.

“I’m thrilled for this opportunity to be back with the WAOW team,” Heinkel said in a statement. “I am looking forward to continuing the fine tradition of broadcasting this market has grown accustomed to.”

Heinkel will begin at WAOW on April 2. He replaces John Harris, who left the station last year.