Univision Communications has announced the creation of the “Univision Agency,” a new internal advertising and media unit that will centralize Univision’s look and feel across all of its properties.
“We have created a first-of-its kind Agency to instill one voice and one vision for Univision, UniMás, Galavisión, and all of our media properties – something no other media company has done,” said Univision president and chief executive officer Randy Falco. “Forming the Univision Agency is a strategic step towards developing a promotional and creative vision that will set the standard in our industry.”
The “Univision Agency” is headed by newly appointed senior vice president Joni Fernandez. She will report to Jessica Rodriguez, who is credited with spearheading the effort.
Univision owns stations in over twenty U.S. markets including Los Angeles, Chicago, Denver and New York City.
You can view the press release announcing the move by clicking here.