Multichannel
Making its initial foray into digital consumer commerce, Univision Communications has opened an online store proffering products tied to its three networks’ programming fare.
La Tienda Univision (The Univision Store), created in collaboration with Delivery Agent, Inc., can be accessed at www.tiendaunivision.com, where users can find fare based on programming on broadcast networks Univision and TeleFutura and cable cousing Galavision. To celebrate the launch, the Spanish-language media leader in the U.S. will give customers 15% off purchases of $50 or more for a limited time.
La Tienda Univision offers an array of products for adults, children, and even pets from some of the networks’ most popular programs. Univision, TeleFutura and Galavisin branded products, including watches, hooded sweatshirts, T-shirts, baseball caps, aprons, and many other items are also available for purchase.
In addition to branded products, viewers will have the opportunity to purchase CDs, DVDs, books and other products associated with Univision’s programs. More…