KCTV joined the growing ranks of TV stations that have discovered social media can be a fickle friend.
While home town heroes Kansas City Royals were getting their crowns handed to them by the San Francisco Giants in game one of the World Series Monday night, the Kansas City CBS affiliate tweeted out: “Need a break from the game? Watch our 10 p.m. news for the latest on a body found in the Little Blue River & more.”
A USA TODAY baseball editor saved the tweet by retweeting it:
Oh, sweet RT @KCTV5: Need a break from the game? Watch our 10 p.m. news for the latest on a body found in the Little Blue River & more.
— Gabe Lacques (@GabeLacques) October 22, 2014
They tried again with a lighter story:
Need a break from the game? Watch our 10 p.m. news for the latest on this nice stretch of weather! http://t.co/23M4vI7v4k
— KCTV5 – Kansas City (@KCTV5) October 22, 2014
KCTV later apologized for the awkward choice they presented:
We worded that previous tweet horribly and we are very sorry. It has been deleted.
— KCTV5 – Kansas City (@KCTV5) October 22, 2014