In an effort to remind consumers they don’t need to pay for cable to watch local TV, Antennas Direct, TVFreedom.org and LG Electronics plan to give out thousands of digital TV antennas across the country.
“About 80 percent of the population doesn’t even know digital TV exists and that you can get it just from an antenna,” Antennas Direct president Richard Schneider told WUSA at the event’s kick-off in Washington, D.C. “So the whole point of this is to help people who are struggling with their bills and maybe are worried about their finances and hopefully save maybe about $2,000 a year.”
The tour plans to reach consumers in 50 cities across the country this year. You can watch WUSA’s story about it after the jump.
“The multi-city tour will remind people that all of this programming is available free of charge with an antenna and that local broadcast TV continues to offer tremendous value to television viewers across America,” TVFreedom.org spokesperson Robert Kenny said in a statement.
The National Association of Broadcasters is supporting the tour. Their chairman, David Lougee, is also the president of Gannett Broadcasting, which is WUSA9’s parent company.