Nexstar has named Traci Scott Wilkinson vice president and general manager of CW affiliate KASW in Phoenix.
“With Traci’s extensive large-market experience and dedication to the local communities she serves, we are confident in her ability to provide effective leadership to our Phoenix operations and look forward to her contributions,” said Nexstar executive vice president and co-chief operating officer Brian Jones.
Wilkinson previously worked at KASW and KTVK as director of sales, and most recently worked as local sales manager at Fox station KSAZ. “I look forward to returning to KASW-TV and in this new role, I’m committed to delivering exceptional local programming and service to viewers and advertisers throughout the greater Phoenix region,” Wilkinson said in a statement.