Denver NBC affiliate KUSA is switching up its sports coverage.
Instead of the usual sports segment near the end of the newscast, the TEGNA-owned station says it’s going integrate “sports personality pieces and sports feature stories throughout the broadcast.”
“Sports has always been done at the end of the newscast,” said GM Steve Carter. “Typically you see ratings drop off at that point. We want to take the people doing sports and incorporate all that stuff throughout the newscast.”
The Denver Post TV writer Joanne Ostrow reports the move will happen after the Super Bowl and in unrelated to the recent departure of sports anchor Drew Soicher.
“No one’s losing their job. We’re adding another sports person, another digital person,” Carter told The Post. “Right now, even if sports becomes a bigger story our station tended to hold it until the sports segment. There’s no reason sports can’t run in the A block or B block. We’re spreading the sports out.”