Streaming Sandy Coverage Drives Record Traffic for Local TV Websites

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By Kevin Eck Comment

Stations who streamed their live coverage of Hurricane Sandy on their websites and mobile apps are reporting record traffic according to Broadcasting & Cable.

The ABC O&O, WPVI in Philadelphia, hit a single day record of 13.1 million page views across mobile and desktop on Monday October 29th and had over 9 million page views on Sunday, October 28th.  Meanwhile, The ABC owned WABC station in New York City also hit a record 7 million page views on mobile and desktop on October 29, when it had 2 million unique visitors.

B&C also said stations who streamed coverage also drove downloads of their mobile apps.  As of this writing, Cablevision’s News12 (#2), Philadelphia ABC O&O WPVI (#5), Boston’s ABC affiliate WCVB (#7), WFSB the CBS affiliate for Hartford-New Haven, CT (#8) and New York’s ABC O&O WABC (#10) occupied 5 of the top ten free news apps available on iTunes.  CNN holds the top spot.