The marketing department for the upcoming “Anchorman 2: The Legend Continues” is working overtime.
In addition his Dodge ads and various in character appearances on talk shows, Will Ferrell gave viewers of Bismarck, ND, CBS station KXMB a show when he donned his Ron Burgundy blazer and mustache and co-anchored the station’s Saturday night news.
Burgundy reported on a parking lot trash fire and at one point tried to ease his way into co-anchor Amber Schatz’ single and gave sports anchor Jon Schaeffer a bit of a massage.
“You guys did a good job tonight,” Burgundy told the assembled news team of Schatz, meteorologist Jared Piepenburg and Schaeffer. “I can’t wait to do it for real. That was a good warm up.”
According to the AP on abcnews.com, station management had assurances from Ferrell’s team he would respect the basic integrity of the newscast.
The KXMB anchors gave Burgundy a station sweatshirt before he thanked them and awkwardly signed off. The station also did a sit down with the faux news anchor. Click here to see the film