Sinclair Broadcast Group has named Allison Aldridge as general manager of its Columbia, SC, FOX station WACH.
Early in her career, Aldridge worked at WACH as an account executive.
“I am thrilled to return to FOX 57 as General Manager,” Aldridge said in a statement. “The team at WACH is dedicated, hard-working and talented. I am excited about the direction our station is headed and the resources available to it under Sinclair’s ownership.”
Sinclair bought WACH as part of its acquisition of 18 Barrington Broadcast Group stations in March.
Most recently, Aldridge helped Sinclair with its newly acquired station operations. Between 2008 and 2010, she was GM of Sinclair’s Charleston, SC, station WMMP and also oversaw WTAT. Before that she worked as GSM, local sales manager, national sales manager and account executive at those stations.