Bill Bradley has been named gm of Sinclair’s Harrisburg, Pa. CBS affiliate WHP. He’ll also oversee CW affiliate WLYH which is programmed by Sinclair under a time brokerage agreement.
Bradley’s been the director of sales at Sinclair’s WWMT in Grand Rapids, Mich. since 2008. Before that, he was director of sales for Comcast Spotlight in Grand Rapids. He’s worked as gm of WBKI in Louisville, Ky. and has held management positions at WMAR in Baltimore, Md., WCCO in Minneapolis, and WGN in Chicago.
“I look forward to working with the talented team of professionals in Harrisburg,” said Bradley. “Our collective goal will be to enhance the stations’ relationships with our viewers, our clients and the communities we serve through our on air products and our extensive array of digital and mobile capabilities.”