Sinclair Broadcast Group announced today it’s getting into the sports programming game by launching a collegiate sports initiative called the American Sports Network.
The network plans to air its programming on Sinclair’s CW and MyNet stations and has deals with Division I conferences like Conference USA, the Colonial Athletic Association, Big South Conference, Southern Conference and Patriot League.
The initiative, headed up by Doron Gorshein, CEO of Sinclair Networks, will air live football, basketball, soccer and other games. The station group also added, “the Company’s plans may include potential development of new cable networks and digital platforms focused on these new content initiatives” if it can secure carriage agreements with distributors.
“This is another example of our foray into the content creation business,” David Smith, president and CEO of Sinclair said in a statement. “The launch of ASN will provide important and valuable content that is directed at serving our local communities, while improving the value of our CW and MyNet affiliates. We are confident in Doron’s ability to lead this endeavor, given his acumen in this arena.”