Peter Noll has been named vp and gm of E.W. Scripps’ Bakersfield ABC affiliate KERO.
This is a return to Scripps for Noll who was as creative services director at Scripps-owned KJRH in Tulsa, Okla. in 2004 and marketing director at Scripps’ WEWS in Cleveland in 2007.
He’s been director of ABC Affiliate Marketing and Promotion for ABC/Disney in Burbank, Calif. since 2010.
“I’m thrilled to be joining the talented and creative team at KERO,” said Noll. “I can see the dedication and feel the passion of our journalists. Our sales team is committed to working with local businesses to help the economy thrive. My family and I look forward to becoming very involved in the Bakersfield community.”
Noll has also worked at KCRA in Sacramento, KHOU in Houston, KOTV in Tulsa, KELO in Sioux Falls, S.D., and KGAN in Cedar Rapids, Iowa.