Rentrak Corporation announced a multi-year deal with Quincy Newspapers, Inc. to provide local TV ratings for three of its stations.
The deal is for WKOW, the ABC affiliate for Madison, WI, and Quincy’s Rochester, MN, stations, NBC affiliate KTTC and FOX affiliate KXLT.
“We have used Rentrak in the past for various studies outside of the traditional four sweeps and we have been pleased with their process and approach,” said Chuck Roth, director of business administration for Quincy. “They have been easy to work with and prompt with providing the information. We felt the time was right to add their full service in two of our markets, and look forward to expanding our relationship with them.”
Rentrak, which provides a fully integrated look at satellite, telco and cable TV viewing data, signed its 200th TV station in November.
[TVNewsCheck]