Univision has named Raul Rodriguez vice president and general manager of its San Francisco operations. In the role, Rodriguez will oversee KDTV as well as Univision’s Bay Area radio stations, KSOL and KBRG.
Before joining Univision, Rodriguez served as VP-GM of Journal Broadcast Group‘s Palm Springs operations, which includes NBC-affiliate KMIR. Prior to that, he was director of Hispanic sales for News-Press & Gazette‘s six Spanish language stations.
“Raul’s ample experience in broadcast media coupled with his invaluable knowledge of our burgeoning Hispanic community makes him a critical asset to the Univision team in San Francisco,” said Luis Patiño, senior vice president of Univision Television Group, in announcing the move. “It is paramount that we continue to further our stations’ reach and growth, along the growth of Hispanics, and with Raul on board, we will remain on track to success.”